In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Unlock the future of data productivity with a hands-on exploration of AI-powered Copilots! We’ll dive into GitHub Copilot in SQL Server Management Studio (SSMS), Microsoft Copilot in Azure and Copilot for SQL Databases in Microsoft Fabric. With real-world demos and best practice tips along the way, you’ll leave ready to transform how you interact with SQL, anywhere.

A single database that performs at scale for both transactional and vector data is the best solution to meet the AI application needs of today’s fast paced enterprise. CockroachDB is that database. Learn how to build Real Time Agentic systems that leverage existing customer data that is optimized for performance, cost, and scale to serve the growing demand for enterprise scale AI applications.

In this session, we will explore how to integrate your SQL Server/Azure SQL into Microsoft Fabric, addressing one of the most common challenges for data professionals: bridging the gap between operational and analytical workloads. You will learn best practices for setting up seamless integration, understand the potential impacts on your current architecture, and discover how to achieve near real-time data synchronization without the need to build complex interfaces

Join Microsoft’s product team for a hands-on lab where you'll design and deploy an AI-powered application using SQL Database in Microsoft Fabric. This session dives into HTAP capabilities, enabling seamless transactional and analytical processing. You'll provision a SaaS-native SQL Database, use Copilot to generate schema and queries, and implement advanced patterns like RAG with vector search. Walk away with practical skills and a working solution you can apply immediately.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Learn more about migration and modernization of Windows Server, SQL Server, and .NET apps. Learn how to assess and migrate Windows Server and SQL Server workloads using Azure Migrate and Azure Database Migration Service (DMS). This lab covers discovery, dependency mapping, migration execution, and post-migration optimization as well as leveraging Microsoft Defender for cloud for securing workloads post migration.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

SQL Server 2025 and Azure SQL DB now support vector search and embeddings, enabling semantic queries that go beyond keywords. This session shows how to store, index, and query embeddings using familiar T-SQL. You’ll learn how to power smarter search, recommendations, and natural language interfaces—all within your database. Real-world examples will highlight practical use cases. If you're ready to level up your queries, this is where it starts.

In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Discover how Azure Arc simplifies SQL Server migration with a unified, end-to-end experience. From automated assessments and real-time replication to seamless provisioning and cutover, Azure Arc accelerates modernization while delivering near-zero downtime. Learn how IT and business leaders can confidently migrate, optimize performance, and unlock the full potential of their data estate.

Are you using Copilot, or GitHub Copilot in SSMS?  Or maybe you want to try it, but aren't sure how it will help with admin tasks or writing T-SQL? Join us in the community hub for a conversation where you do the talking.  We'll have questions, we want to hear your answers.

Connection Pods accommodate up to 15 people. Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Deploy AVS and manage VMware vSphere environment as an Azure resources (B) Connect AVS private cloud secretly with Internet (C) Migrate VMs from on-premises to AVS using VMware HCX technology (D) Expand AVS private cloud storage with Azure NetApp Files or Azure Elastic SAN; scaling storage independently from compute (E) Manage AVS workloads VMs using Azure interfaces by Arc-enabling AVS private cloud and its VMs (F) Modernization workloads with Azure Services like Azure SQL Managed Instances and AI capabilities.

Note: this session will use demo environments instead of live environments due to complexity and time.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Join us for a hands-on workshop showcasing the latest Azure SQL innovations to supercharge your applications. Learn how to harness generative AI alongside Azure SQL Database to elevate your data strategies with AI concepts like language models, prompt engineering, Retrieval Augmented Generation (RAG) and streamline with Microsoft Copilot. Whether you're a developer, architect, or IT professional, this workshop is your ticket to mastering SQL and AI to stay ahead in the data-driven landscape.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

“On Air at Microsoft Ignite” will deep dive into key announcements with expert interviews, demonstrations, and real-world applications for all the latest news. ​​

Hour 2 will feature:​ Azure Accelerate in action: Confidently migrate, modernize, and build faster: Cyril Belikoff​ Cisco: Patrick Eustace​ Dell: Kenny Lowe​ Build secure agentic AI apps with SQL Server 2025: Sirjad Parakkat & Anna Hoffman​ IBM: Nigel Cain​ PwC: Scott Sikorski

Learn practical strategies from Sam’s Club for modernizing mission-critical apps to Azure. Dive into technical strategies, get hands-on guidance to implement key resilience patterns and how to operationalize them in Azure Kubernetes Service (AKS), Azure SQL, Cosmos DB, and other critical Azure services. By the end of this session, developers and cloud practitioners will walk away with tools to modernize legacy monolithic apps for resilience, performance, and scale in Azure.

“On Air at Microsoft Ignite” will deep dive into key announcements with expert interviews, demonstrations, and real-world applications for all the latest news. ​​

Hour 1 will feature:​ Preview: What’s new with Azure Databases and SQL Server: Shireesh Thota ​ Lenovo: Adam Mandelbloom​ Your Next Move: Skilling for the AI Era with Microsoft: Jeana Jorgensen​ Securing AI at Scale: Microsoft’s Latest Innovations: Herain Oberoi​ C3 AI: Nikhil Krishnan

Equinor, a $100B global energy leader partnered with Tessell to migrate 700+ Oracle and SQL Server databases to Azure - without re-architecting. With cloud-native HA/DR, automation, and cost visibility, they achieved 65% efficiency gains and cut provisioning from weeks to hours. Not theory: this is a real, enterprise-tested approach to modernizing mission-critical databases at scale. It’s secure, efficient, and built for the cloud.

Join us to hear how Levi’s transformed its global IT estate—including Windows Server, SQL Server, SAP, Oracle, and more—through a comprehensive migration and modernization strategy. Learn how they combined data and app modernization with infrastructure re-platforming to unlock agility, scalability, and cost savings. This real-world story will highlight the strategy, lessons learned, and tangible business outcomes that came from taking an end-to-end approach to migration and modernization.

Join Microsoft’s product team for a hands-on lab where you'll design and deploy an AI-powered application using SQL Database in Microsoft Fabric. This session dives into HTAP capabilities, enabling seamless transactional and analytical processing. You'll provision a SaaS-native SQL Database, use Copilot to generate schema and queries, and implement advanced patterns like RAG with vector search. Walk away with practical skills and a working solution you can apply immediately.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Learn more about migration and modernization of Windows Server, SQL Server, and .NET apps. Learn how to assess and migrate Windows Server and SQL Server workloads using Azure Migrate and Azure Database Migration Service (DMS). This lab covers discovery, dependency mapping, migration execution, and post-migration optimization as well as leveraging Microsoft Defender for cloud for securing workloads post migration.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Learn how partners can build scalable, secure AI solutions with Microsoft Foundry. Integrate models from OpenAI, Cohere, Mistral, Hugging Face, and Meta Llama using Azure Databricks, Cosmos DB, Snowflake, and SQL. Foundry enables orchestration of agents, model customization, and secure data workflows—all within environments like GitHub, Visual Studio, and Copilot Studio.