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The Joe Reis Show

2023-03-07 – 2025-12-05 Podcasts Visit website ↗

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What happens when a best-selling author and "recovering data scientist" gets a microphone? This podcast.

I'm Joe Reis, and each week I broadcast from wherever I am in the world, sharing candid thoughts on the data, tech, and AI industry.

Sometimes it's a solo rant. Other times, I'm chatting with the smartest people I know.

If you're looking for an unfiltered perspective on the state of AI, data, and tech, you've found it.

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Freestyle Fridays - Givers and Takers

2025-09-12 Listen
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Joe Reis (Ternary Data)

Are you a giver or a taker? It seems like every few months, I have to put out a PSA about how I get annoyed at unsolicited pitches from people who are one-sided and transactional. These people are takers. I've got no time for takers. Instead, pay it forward. Give away your ideas in free articles and videos. Mentor people. Create an open source project. Be a friend and a human without asking anything in return. Be a giver.

A Veteran Tech Executive's Warning on AI, Greed, the Cost of Mass Layoffs w/ Wendy Turner-Williams

2025-09-10 Listen
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Wendy Turner-Williams (The Association.ai) , Joe Reis (Ternary Data)

In this episode, I sit down with Wendy Turner-Williams, a distinguished tech leader and executive with a deep history at companies like Microsoft and Salesforce. She's of the original minds behind what became Azure Data Factory, among other foundational tech. In this wide-ranging conversation, Wendy charts the trajectory from the early days of the Internet to the current AI-driven hype cycle and looming crisis. She explains how these tools of innovation are now being turned against the workforce and why this technological revolution is fundamentally more disruptive than anything that has come before. This episode is a candid, unfiltered discussion about the real-world impact of AI on jobs, the economy, and our collective future, and a call for leaders to act before it's too late. Timestamps: 00:22 - Catching up: The tough job market and writing new books. 05:49 - Wendy's impressive career history at Microsoft, Salesforce, and Tableau. 06:17 - The origin story of Azure Data Factory and other foundational projects at Microsoft. 09:18 - A personal story about the challenges of being a woman in Big Tech in the early days. 13:02 - A look back at a favorite early-career project: Digitizing physical maps with nascent GPS technology in 2001. 18:11 - The state of the tech industry: "Tech is cannibalizing itself because of AI." 20:31 - The massive, impending shock to the job market and why AI is different from previous industrial revolutions. 27:26 - Why the "human in the loop" is a temporary and misleading solution. 29:55 - Breaking down the numbers: The staggering quantity of white-collar jobs projected to be eliminated. 36:37 - Why leaders are failing to act and conversations are happening behind closed doors without solutions. 38:25 - Discussing potential solutions: Should companies have quotas for their human workforce? 45:21 - The need for "truth tellers" and leaders who are willing to question the current path and drive human-centric transformation. 53:15 - The grim reality for recent graduates with computer science degrees who can't find jobs. 56:22 - The risk of IP hoarding and engineers deliberately crippling systems to protect their jobs. 01:00:20 - Final thoughts: Are we waiting for a "let them eat cake" moment before we see real change?

Freestyle Fridays w/ Matt Housley - The Pedantic Layer, Frauds, and more

2025-09-05 Listen
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Matt Housley , Joe Reis (Ternary Data)

Matt Housley joins me for our monthly chat. This time, we discuss my article The Pedantic Layer, fraud, and more.

The Future of AI, Data Architecture, a Life of Non-Stop Travel and Punk Rock with Stephen Brobst

2025-09-04 Listen
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Stephen Brobst (Ab Initio Software) , Joe Reis (Ternary Data)

There are very few people like Stephen Brobst, a legendary tech CTO and "certified data geek," Stephen shares his incredible journey, from his early days in computational physics and building real-time trading systems on Wall Street to becoming the CTO for Teradata and now Ab Initio Software. Stephen provides a masterclass on the evolution of data architecture, tracing the macro trends from early decision support systems to "active data warehousing" and the rise of AI/ML (formerly known as data mining). He dives deep into why metadata-driven architecture is critical for the future and how AI, large language models, and real-time sensor technology will fundamentally reshape industries and eliminate the dashboard as we know it. We also chat about something way cooler, as Stephen discusses his three passions: travel, music, and teaching. He reveals his personal rule of never staying in the same city for more than five consecutive days since 1993 and how he manages a life of constant motion. From his early days DJing punk rock and seeing the Sex Pistols' last concert to his minimalist travel philosophy and ever-growing bucket list, Stephen offers a unique perspective on living a life rich with experience over material possessions. Finally, he offers invaluable advice for the next generation on navigating careers in an AI-driven world and living life to the fullest.

Freestyle Fridays - What's Next After AI?

2025-08-29 Listen
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Joe Reis (Ternary Data)

The AI hype cycle seems to be calming down a bit, and this is awesome. Humanity always craves another hype cycle, so I give some ideas on what I think is next after AI.

The Playbook for Building Winning Partnerships in Data & AI with Eleanor Thompson

2025-08-27 Listen
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Joe Reis (Ternary Data) , Eleanor Thompson

Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up. We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.

Tune in to learn: The fundamental reasons why partnerships are critical for expanding your reach and generating revenue. When is the right time for a startup to focus on partnerships (hint: it's not day one). Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner. The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team. Red flags to watch for when a potential partner is more focused on margin than customer value. How AI can be used to identify ideal partners and even predict their future success.

Find Eleanor Thompson online: LinkedIn: Eleanor Thompson Website: https://branchworks.io

BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket

Timestamps 00:49 - Who is Eleanor Thompson? 02:25 - Why Do Business Partnerships Exist? 05:26 - When is the Right Time for a Company to Start Building Partnerships? 06:40 - The 4A Framework for Defining Your Ideal Partner Profile 08:20 - Joe's Experience Partnering with Big Tech 12:33 - How to Structure a Partnerships Team in a Growing Tech Company 20:49 - What is Partner Operations and Why is It a Critical Hire? 22:30 - The Importance of Trust and Referral Fees 25:15 - Eleanor's Journey as an "Accidental CEO" 30:10 - The Mental Fitness and Resilience Required to Be a Founder 41:20 - How to Use AI in Your Partnership Strategy 45:00 - How to Spot a Good Partner on the Very First Call 46:33 - Red Flags to Watch For in Potential Partners 51:35 - How Fitness and Hyrox Competitions Fuel Business Success 59:45 - Where to Find Eleanor Thompson

Freestyle Fridays - AI Televangelism

2025-08-22 Listen
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Joe Reis (Ternary Data)

Is reality setting in for the AI bubble? Who the hell knows. This is definitely the most bipolar bubble I've ever seen, making the dotcom bubble look downright tame.

In this rant, I discuss why AI is in its televangelist moment, and why a reality check is necessary to keep real progress on AI on track.

The Insane Dangers of AI Influence Ops and More w/ Disesdi Susanna Cox

2025-08-20 Listen
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Susanna Cox , Joe Reis (Ternary Data)

What are the hidden dangers lurking beneath the surface of vibe coded apps and hyped-up CEO promises? And what is Influence Ops?I'm joined by Susanna Cox (Disesdi), an AI security architect, researcher, and red teamer who has been working at the intersection of AI and security for over a decade. She provides a masterclass on the current state of AI security, from explaining the "color teams" (red, blue, purple) to breaking down the fundamental vulnerabilities that make GenAI so risky.We dive into the recent wave of AI-driven disasters, from the Tea dating app that exposed its users' sensitive data to the massive Catholic Health breach. We also discuss why the trend of blindly vibe coding is an irresponsible and unethical shortcut that will create endless liabilities in the near term.Susanna also shares her perspective on AI policy, the myth of separating "responsible" from "secure" AI, and the one threat that truly keeps her up at night: the terrifying potential of weaponized globally scaled Influence Ops to manipulate public opinion and democracy itself.Find Disesdi Susanna Cox:Substack: https://disesdi.substack.com/Socials (LinkedIn, X, etc.): @DisesdiKEY MOMENTS:00:26 - Who is Disesdi Susanna Cox?03:52 - What are Red, Blue, and Purple Teams in Security?07:29 - Probabilistic vs. Deterministic Thinking: Why Data & Security Teams Clash12:32 - How GenAI Security is Different (and Worse) than Classical ML14:39 - Recent AI Disasters: Catholic Health, Agent Smith & the "T" Dating App18:34 - The Unethical Problem with "Vibe Coding"24:32 - "Vibe Companies": The Gaslighting from CEOs About AI30:51 - Why "Responsible AI" and "Secure AI" Are the Same Thing33:13 - Deconstructing the "Woke AI" Panic44:39 - What Keeps an AI Security Expert Up at Night? Influence Ops52:30 - The Vacuous, Haiku-Style Hellscape of LinkedIn

Freestyle Fridays - AI Vibes, Sameness, and Skill Erosion

2025-08-15 Listen
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Joe Reis (Ternary Data)

What's the nature of skills and competency when we're all just AI enabled button pushers? I rant about why we need to retain our sense of competence and uniqueness in an age where everything is rapidly becoming a sea of sameness and lameness.

Why AI Won't Fix Your Legacy Code & The Dangers of "Vibe Coding" w/ Marianne Bellotti

2025-08-14 Listen
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Marianne Bellotti , Joe Reis (Ternary Data)

Is AI the silver bullet for modernizing our aging software systems, or is it a fast track to creating the next generation of unmaintainable "slopware"?In this episode, I sit down with Marianne Bellotti, author of the amazing book "Kill It With Fire," to discuss the complex reality of legacy system modernization in the age of AI. We explore why understanding the cultural and human history of a codebase is critical, and how the current AI hype cycle isn't a silver bullet for legacy IT modernization efforts.Marianne breaks down a recent disastrous "vibe coding" experiment, the risk of replacing simple human errors with catastrophic automated ones, and the massive disconnect between the promises of AI agents and the daily reality of a practitioner just trying to get a service account from IT.Join us for a pragmatic and no-BS conversation about the real challenges in software, the practical ways to leverage LLMs as an expert partner, and why good old-fashioned systems thinking is more important than ever.Find Marianne Bellotti:Socials: @BellmarWebsite: https://belladotte.tech/Book, "Kill It With Fire": https://nostarch.com/kill-it-fire

Freestyle Friday w/ Matt Housley - AI PhDs, Clanker Content, FoDE retrospective, and more

2025-08-08 Listen
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Matt Housley , Joe Reis (Ternary Data)

Matt Housley joins me to chat about whether it matters that AI is PhD level, clanker content (the new term for AI slop), a retrospective on Fundamentals of Data Engineering, and much more.

Shane Gibson - The Power of the Information Product Canvas

2025-08-07 Listen
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Shane Gibson , Joe Reis (Ternary Data)

Shane Gibson just published a book - The Information Product Canvas. We discuss his journey as an author and publisher, why shared language is critical in data projects, the iterative processes that can enhance data team efficiency, and the role of canvases in business strategy. We also get into how AI might evolve the landscape of data and publishing.

Freestyle Fridays - High on Crazy Pills

2025-08-01 Listen
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Joe Reis (Ternary Data)

Does today's use of AI coding agents remind you of a drunken high school or college party? Just like people discovering drugs and alcohol for the first time, I feel like the tech and data industry is in a similar place. "Just vibe..." is the mantra now.

But when I talk with developers and data practitioners in private, I get different vibes. There's definitely a concern that we're collectively building lots of slopware and are setting ourselves up for trouble as an industry.

Kostas Pardalis - AI Native Data Engines

2025-07-30 Listen
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Kostas Pardalis (Typedef) , Joe Reis (Ternary Data)

Kostas Pardalis (Co-Founder @ Typedef) joins me to chat about the rapid evolution of AI and data infrastructure, next generation architectures, and much more

Freestyle Fridays - Big AI, Bigger Layoffs, Same Old Problems?

2025-07-25 Listen
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Joe Reis (Ternary Data)

In this episode, I unpack how Big Tech is using massive AI investment to justify mass layoffs. All of this AI projects keep failing for the same reasons every other tech wave and IT project has: bad data, org problems, etc. Will AI be different?

Shane Murray - The Impact of AI on Data Teams, Unstructured Data Observability, and More

2025-07-23 Listen
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Shane Murray (Monte Carlo) , Joe Reis (Ternary Data)

Shane Murray (Field CTO Monte Carlo, Former Head of Data NY Times) joins me to chat about the impact of AI on data teams and business strategies, data observability on unstructured data, and more.

Freestyle Friday - Hedonic Treadmills, Goal-Oriented Type A Success, and Letting Go

2025-07-18 Listen
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Joe Reis (Ternary Data)

I'm very type-A and goal-oriented to a very unhealthy degree. In this rant, I explain how I'm slowly letting go of this and instead focusing on long-term sustainability.

Madison Schott - From Analytics Engineer to Content Creator

2025-07-16 Listen
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Madison Schott , Joe Reis (Ternary Data)

Madison Schott joins me to chat about about her journey from working as an analytics engineer to creating content about dbt, SQL, data modeling, and more.

Freestyle Fridays - I'm Ambivalent About Vibes, The Power of No, and More

2025-07-11 Listen
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Joe Reis (Ternary Data)

Are you vibe coding? Using Claude Code, Cursor, etc? I really don't care. I also talk about the power of no, Spartan Races, and more.

Peter Hanssens - Building Strong Data Engineering Communities

2025-07-09 Listen
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Peter Hanssens (DataEngBytes)

Peter Hanssens is an Australia-based data engineer, business owner, and community pillar. He runs Cloud Shuttle, a data engineering consultancy and organizes DataEngBytes, a series of meetups and conferences throughout Australia and New Zealand.

We chat about building data engineering communities, running conferences, and much more.

Aaron Neiderhiser - Creating the Future of Healthcare Analytics

2025-07-02 Listen
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Joe Reis (Ternary Data) , Aaron Neiderhiser (Tuva Health)

Aaron Neiderhiser (CEO of Tuva Health) has an audacious goal of improving US healthcare analytics. It all starts with the data. Aaron discusses his journey and obsession with making sense of the gigantic mess of US healthcare data.

Freestyle Fridays - The End is Nigh (Again)

2025-06-27 Listen
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Joe Reis (Ternary Data)

There have been lots of social media posts declaring things to be dead - SQL, R, data engineering, BI, etc.

I give my thoughts on these proclamations, why it's a wrong way to think about our space, and more.

Definitive Python Polars with Jeroen Janssens and Thijs Nieuwdorp

2025-06-25 Listen
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Jeroen Janssens and Thijs Nieuwdo join me to chat about all things Polars. We discuss the evolution of the Polars library, its advantages over pandas, and their journey of writing 'Python Polars: The Definitive Guide.'

Freestyle Fridays - Small is the New Big, AI Native Data Architectures, and More

2025-06-20 Listen
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Joe Reis (Ternary Data)

In this episode, I rant and speculate about why small teams and companies are the future, AI native data architectures, why the future is awesome, and more.

This episode is brought to you by Keboola. Check out their new MCP server at https://www.keboola.com/mcp

Gordon Wong - The Impact of AI on Attention and Expertise, Platform Wars, and More

2025-06-18 Listen
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Gordon Wong , Joe Reis (Ternary Data)

Regular guest Gordon Wong joins me to chat about the impact of AI on attention and expertise, product management, and much more.