In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Deploy AVS and manage VMware vSphere environment as an Azure resources (B) Connect AVS private cloud secretly with Internet (C) Migrate VMs from on-premises to AVS using VMware HCX technology (D) Expand AVS private cloud storage with Azure NetApp Files or Azure Elastic SAN; scaling storage independently from compute (E) Manage AVS workloads VMs using Azure interfaces by Arc-enabling AVS private cloud and its VMs (F) Modernization workloads with Azure Services like Azure SQL Managed Instances and AI capabilities.

Note: this session will use demo environments instead of live environments due to complexity and time.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Join Microsoft’s product team for a hands-on lab where you'll design and deploy an AI-powered application using SQL Database in Microsoft Fabric. This session dives into HTAP capabilities, enabling seamless transactional and analytical processing. You'll provision a SaaS-native SQL Database, use Copilot to generate schema and queries, and implement advanced patterns like RAG with vector search. Walk away with practical skills and a working solution you can apply immediately.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Build AI apps that run securely and scale with your needs with Azure SQL Database Hyperscale. We’ll cover native vector indexes for semantic search, read scale out for low latency RAG, and secure model invocation with Microsoft Foundry, using the model of your choice, from T SQL. Hear directly from global technology company Hexagon and investment firm BlackRock who will join us to share their experience along with best practices, demos and more!

SQL Server 2025 redefines what's possible for the enterprise data platform. With developer-first features and seamless integration with analytics and AI models, SQL Server 2025 accelerates AI innovation using the data you already own. Build modern apps with native JSON and REST APIs and harness AI with built-in vector search. Increase application availability with optimized locking and use Fabric mirroring for near real-time analytics. Join us to see why this is the most advanced SQL Server.

Discover how you can make the most of your IT estate migrations and modernizations with the newest AI capabilities. This session guides IT teams through assessing current environments, setting goals, and creating a business case with Azure Migrate for all of your workload types like Windows Server, SQL Server, .NET, Linux, PostgreSQL, Java, and more. We’ll explore tools to inventory workloads, map dependencies, and create actionable migration roadmaps.

In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

In today’s AI-driven economy, data isn’t just an asset, it’s your differentiator. Join us for major announcements across Microsoft Fabric, Power BI, Azure SQL, and Azure PostgreSQL, and see how these innovations come together to deliver a unified, intelligent data foundation for AI. Experience customer success stories, live demos, and an inside look at the roadmap shaping the future of analytics, transactional workloads, and real-time insights all in one integrated experience.

This demo-heavy session highlights the enhanced MSSQL extension for Visual Studio Code, now more robust than ever with new AI-driven enhancements to streamline your SQL development experience. With GitHub Copilot, you can move faster from schema to code, generate sample data, explore relationships, and help your app and backend stay in sync. With our latest mssql-python driver, you can develop with ease, security, and performance, across SQL Server, Azure SQL and SQL database in Fabric.

Discover how Pure partners with Microsoft to deliver a transformative, future-ready data management approach that empowers customers to innovate and efficiently scale from on-premises to cloud. This session will highlight Pure's latest capabilities and product offerings, specifically focusing on advancements in our SQL Server 2025 integration for FlashArray and Pure Storage Cloud Azure Native.

Join us for a hands-on workshop showcasing the latest Azure SQL innovations to supercharge your applications. Learn how to harness generative AI alongside Azure SQL Database to elevate your data strategies with AI concepts like language models, prompt engineering, Retrieval Augmented Generation (RAG) and streamline with Microsoft Copilot. Whether you're a developer, architect, or IT professional, this workshop is your ticket to mastering SQL and AI to stay ahead in the data-driven landscape.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

It's been a big year for SSMS with two releases and a lot of new features, and we want to hear what you think. What have you liked? What's been a challenge? What's still missing? Bring your questions and feedback for some open and constructive conversations about SSMS and what's next.

Connection Pods accommodate up to 15 people. Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Learn more about migration and modernization of Windows Server, SQL Server, and .NET apps. Learn how to assess and migrate Windows Server and SQL Server workloads using Azure Migrate and Azure Database Migration Service (DMS). This lab covers discovery, dependency mapping, migration execution, and post-migration optimization as well as leveraging Microsoft Defender for cloud for securing workloads post migration.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Whether you’re modernizing for peak performance and AI readiness or building the next generation of intelligent apps and agents, the Microsoft database portfolio fuels your vision. Join CVP Shireesh Thota for an inside look at the latest innovations across SQL, NoSQL, and open-source databases—featuring dynamic demos that reveal how to boost productivity, deliver rich, personalized experiences, and unlock new possibilities from your data.

Ivanti leverages SQL Server 2025’s AI capabilities to transform service management through with agentic AI. This next-generation approach simplifies IT operations, driving efficiency, productivity, and employee satisfaction while enabling continuous innovation across the enterprise.

AI is reshaping NetOps from scripted automation to intelligent, data driven workflows. We will show uses: incident triage, knowledge retrieval, traffic analysis, prediction, and contrast legacy monitoring with ML, NLP, and LLMs. See how RAG, text to SQL, and agent workflows enable real time insights across hybrid data. We will outline data pipelines and MLOps, address accuracy, reliability, cost, compliance, and weigh build vs buy. We will cover API integration and human in the loop guardrails.

Join us for a hands-on workshop showcasing the latest Azure SQL innovations to supercharge your applications. Learn how to harness generative AI alongside Azure SQL Database to elevate your data strategies with AI concepts like language models, prompt engineering, Retrieval Augmented Generation (RAG) and streamline with Microsoft Copilot. Whether you're a developer, architect, or IT professional, this workshop is your ticket to mastering SQL and AI to stay ahead in the data-driven landscape.

JoinMicrosoft’s product team for a hands-on lab where you'll design and deploy anAI-powered application using SQL Database in Microsoft Fabric. This sessiondives into HTAP capabilities, enabling seamless transactional and analyticalprocessing. You'll provision a SaaS-native SQL Database, use Copilot togenerate schema and queries, and implement advanced patterns like RAG withvector search. Walk away with practical skills and a working solution you canapply immediately.

With Eon on Azure, backups don’t just sit idle—they become a first-class data source. Eon transforms cloud backups into Iceberg tables in Blob Storage, instantly queryable through Microsoft Fabric and OneLake. Learn how backup data flows into Fabric engines like SQL, Spark, and KQL, and how it fuels AI innovation with Azure OpenAI. See how organizations can collaborate more effectively by unifying protection, analytics, and AI on Eon’s data lake.

Unlock the next level of performance and scalability with Azure Databases—engineered for speed, reliability, and seamless integration across your stack. At Ignite, Shireesh Thota, CVP of Azure Databases, will unveil breakthrough features and releases for Azure Databases, SQL Server 2025, and Fabric Databases for SQL and Cosmos DB. Get an inside look at how these advancements empower you to build and deploy cutting-edge applications and AI agents—faster, smarter, and at enterprise scale.

AI applications demand real-time, high-fidelity data at massive scale. Traditional databases can’t keep up. Join us to learn how TiDB Cloud on Azure, a distributed SQL database built for both transactions and analytics, integrates seamlessly with Fabric to unlock new possibilities for AI and agentic workloads. Whether you’re a developer, data architect, or IT leader, you’ll leave with a clear view of how to build intelligent, data-driven applications on Azure that scale with your ambitions.