This session will show how we implemented a solution to support high-frequency data ingestion from smart meters. We implemented a robust API endpoint that interfaces directly with IoT devices. This API processes messages in real time from millions of distributed IoT devices and meters across the network. The architecture leverages cloud storage as a landing zone for the raw data, followed by a streaming pipeline built on Lakeflow Declarative Pipelines. This pipeline implements a multi-layer medallion architecture to progressively clean, transform and enrich the data. The pipeline operates continuously to maintain near real-time data freshness in our gold layer tables. These datasets connect directly to Databricks Dashboards, providing stakeholders with immediate insights into their operational metrics. This solution demonstrates how modern data architecture can handle high-volume IoT data streams while maintaining data quality and providing accessible real-time analytics for business users.

Managing metrics across teams can feel like everyone’s speaking a different language, which often leads to loss of trust in numbers. Based on a real-world use case, we’ll show you how to establish a governed source of truth for metrics that works at scale and builds a solid foundation for AI integration. You’ll explore how Bolt.eu’s data team governs consistent metrics for different data users and leverages Euno’s automations to navigate the overlap between Looker and dbt. We’ll cover best practices for deciding where your metrics belong and how to optimize engineering and maintenance workflows across Databricks, dbt and Looker. For curious analytics engineers, we’ll dive into thinking in dimensions & measures vs. tables & columns and determining when pre-aggregations make sense. The goal is to help you contribute to a self-serve experience with consistent metric definitions, so business teams and AI agents can access the right data at the right time without endless back-and-forth.

With 75M+ Treats Rewards members, PetSmart knows how to build loyalty with pet parents. But recently, traditional email testing and personalization strategies weren’t delivering the engagement and growth they wanted—especially in the Salon business. This year, they replaced their email calendar and A/B testing with AI Decisioning, achieving a +22% incremental lift in bookings. Join Bradley Breuer, VP of Marketing – Loyalty, Personalization, CRM, and Customer Analytics, to learn how his team reimagined CRM using AI to personalize campaigns and dynamically optimize creative, offers, and timing for every unique pet parent. Learn: How PetSmart blends human insight and creativity with AI to deliver campaigns that engage and convert. How they moved beyond batch-and-blast calendars with AI Decisioning Agents to optimize sends—while keeping control over brand, messaging, and frequency. How using Databricks as their source of truth led to surprising learnings and better outcomes.

Despite the proliferation of cloud data warehousing, BI tools, and AI, spreadsheets are still the most ubiquitous data tool. Business teams in finance, operations, sales, and marketing often need to analyze data in the cloud data warehouse but don't know SQL and don't want to learn BI tools. AI tools offer a new paradigm but still haven't broadly replaced the spreadsheet. With new AI tools and legacy BI tools providing business teams access to data inside Databricks, security and governance are put at risk. In this session, Row Zero CEO, Breck Fresen, will share examples and strategies data teams are using to support secure spreadsheet analysis at Fortune 500 companies and the future of spreadsheets in the world of AI. Breck is a former Principal Engineer from AWS S3 and was part of the team that wrote the S3 file system. He is an expert in storage, data infrastructure, cloud computing, and spreadsheets.

Join this session to hear how Western Governors University leverages Tealium & Databricks to power their data activation strategy with real-time customer data collection, activation and advanced analytics.

Transform your AI/BI Genie into a text-to-SQL powerhouse using the Genie Conversation APIs. This session explores how Genie functions as an intelligent agent, translating natural language queries into SQL to accelerate insights and enhance self-service analytics. You'll learn practical techniques for configuring agents, optimizing queries and handling errors — ensuring Genie delivers accurate, relevant responses in real time. A must-attend for teams looking to level up their AI/BI capabilities and deliver smarter analytics experiences.

The "Doordash Customer 360 Data Store" represents a foundational step in centralizing and managing customer profile to enable targeting and personalized customer experiences built on Delta Lake. This presentation will explore the initial goals and architecture of the Customer 360 Data Store, its journey to becoming a robust entity management framework, and the challenges and opportunities encountered along the way. We will discuss how the evolution addressed scalability, data governance and integration needs, enabling the system to support dynamic and diverse use cases, including customer lifecycle analytics, marketing campaign targeting using segmentation. Attendees will gain insight into key design principles, technical innovations and strategic decisions that transformed the system into a flexible platform for entity management, positioning it as a critical enabler of data-driven growth at Doordash. Audio for this session is delivered in the conference mobile app, you must bring your own headphones to listen.

Dropbox, a leading cloud storage platform, is on a mission to accelerate data insights to better understand customers’ needs and elevate the overall customer experience. By leveraging Fivetran’s data movement platform, Dropbox gained real-time visibility into customer sentiment, marketing ROI, and ad performance-empowering teams to optimize spend, improve operational efficiency, and deliver greater business outcomes.Join this session to learn how Dropbox:- Cut data pipeline time from 8 weeks to 30 minutes by automating ingestion and streamlining reporting workflows.- Enable real-time, reliable data movement across tools like Zendesk Chat, Google Ads, MySQL, and more — at global operations scale.- Unify fragmented data sources into the Databricks Data Intelligence Platform to reduce redundancy, improve accessibility, and support scalable analytics.

Nasdaq’s rapid growth through acquisitions led to fragmented client data across multiple Salesforce instances, limiting cross-sell potential and sales insights. To solve this, Nasdaq partnered with Slalom to build a unified Client Data Hub on the Databricks Lakehouse Platform. This cloud-based solution merges CRM, product usage, and financial data into a consistent, 360° client view accessible across all Salesforce orgs with bi-directional integration. It enables personalized engagement, targeted campaigns, and stronger cross-sell opportunities across all business units. By delivering this 360 view directly in Salesforce, Nasdaq is improving sales visibility, client satisfaction, and revenue growth. The platform also enables advanced analytics like segmentation, churn prediction, and revenue optimization. With centralized data in Databricks, Nasdaq is now positioned to deploy next-gen Agentic AI and chatbots to drive efficiency and enhance sales and marketing experiences.

Health Catalyst (HCAT) transformed its CI/CD strategy by replacing a rigid, internal deployment tool with Databricks Asset Bundles (DABs), unlocking greater agility and efficiency. This shift streamlined deployments across both customer workspaces and HCAT's core platform, accelerating time to insights and driving continuous innovation. By adopting DABs, HCAT ensures feature parity, standardizes metric stores across clients, and rapidly delivers tailored analytics solutions. Attendees will gain practical insights into modernizing CI/CD pipelines for healthcare analytics, leveraging Databricks to scale data-driven improvements. HCAT's next-generation platform, Health Catalyst Ignite™, integrates healthcare-specific data models, self-service analytics, and domain expertise—powering faster, smarter decision-making.

This presentation outlines the evolution of our marketing data strategy, focusing on how we’ve built a strong foundation using the Databricks Lakehouse. We will explore key advancements across data ingestion, strategy, and insights, highlighting the transition from legacy systems to a more scalable and intelligent infrastructure. Through real-world applications, we will showcase how unified Customer 360 insights drive personalization, predictive analytics enhance campaign effectiveness, and GenAI optimizes content creation and marketing execution. Looking ahead, we will demonstrate the next phase of our CDP, the shift toward an end-user-first analytics model powered by AIBI, Genie and Matik, and the growing importance of clean rooms for secure data collaboration. This is just the beginning, and we are poised to unlock even greater capabilities in the future.

As organizations increasingly adopt Databricks as a unified platform for analytics and AI, ensuring robust data governance becomes critical for compliance, security, and operational efficiency. This presentation will explore the end-to-end framework for governing the Databricks cloud, covering key use cases, foundational governance principles, and scalable automation strategies. We will discuss best practices for metadata, data access, catalog, classification, quality, and lineage, while leveraging automation to streamline enforcement. Attendees will gain insights into best practices and real-world approaches to building a governed data cloud that balances innovation with control.

At Data and AI in 2022, Databricks pioneered the term to shift left in how AI workloads would enable less data science driven people to create their own apps. In 2025, we take a look at how Experian is doing on that journey. This session highlights Databricks services that assist with the shift left paradigm for Generative AI, including how AI/BI Genie helps with Generative analytics, and how Agent Studio helps with synthetic generation of test cases to validate model performance.

Learn how Chevron transitioned their central finance and procurement analytics into the cloud using Databricks and ThoughtSpot’s Agentic Analytics Platform. Explore how Chevron leverages ThoughtSpot to unlock actionable insights, enhance their semantic layer with user-driven understanding, and ultimately drive more impactful strategies for customer engagement and business growth. In this session, Chevron explains the dos, don’ts, and best practices of migrating from outdated legacy business intelligence to real time, AI-powered insights.

Learn how Databricks and Confluent are simplifying the path from real-time data to governed, analytics- and AI-ready tables. This session will cover how Confluent Tableflow automatically materializes Kafka topics into Delta tables and registers them with Unity Catalog — eliminating the need for custom streaming pipelines. We’ll walk through how this integration helps data engineers reduce ingestion complexity, enforce data governance and make real-time data immediately usable for analytics and AI.

In today’s data-driven landscape, business users expect seamless, interactive analytics without having to switch between different environments. This presentation explores our web application that unifies a Power BI dashboard with Databricks Genie, allowing users to query and visualize insights from the same dataset within a single, cohesive interface. We will compare two integration strategies: one that leverages a traditional webpage enhanced by an Azure bot to incorporate Genie’s capabilities, and another that utilizes Databricks Apps to deliver a smoother, native experience. We use the Genie API to build this solution. Attendees will learn the architecture behind these solutions, key design considerations and challenges encountered during implementation. Join us to see live demos of both approaches, and discover best practices for delivering an all-in-one, interactive analytics experience.

Westat, a leader in data-driven research for 60 years+, has implemented a centralized Databricks platform to support hundreds of research projects for government, foundations, and private clients. This initiative modernizes Westat’s technical infrastructure while maintaining rigorous statistical standards and streamlining data science. The platform enables isolated project environments with strict data boundaries, centralized oversight, and regulatory compliance. It allows project-specific customization of compute and analytics, and delivers scalable computing for complex analyses. Key features include config-driven Infrastructure as Code (IaC) with Terragrunt, custom tagging and AWS cost integration for ROI tracking, budget policies with alerts for proactive cost management, and a centralized dashboard with row-level security for self-service cost analytics. This unified approach provides full financial visibility and governance while empowering data teams to deliver value. Audio for this session is delivered in the conference mobile app, you must bring your own headphones to listen.

In this talk, we will explore how AI and advanced infrastructure are transforming Insulet's development and operations. We'll highlight how our innovations have reduced scrap part costs through manufacturing analytics, showcasing efficiency and cost savings. On leveraging Databricks AI solutions and productivity, it not only identifies errors but also fixes code and assists in writing complex queries. This goes beyond suggestions, providing actual solutions. On the infrastructure side, integrating Spark with Databricks simplifies setup and reduces costs. Additionally Databricks Lakeflow Connect enables real-time updates and simplification without much coding as we integrate with Salesforce. We'll also discuss real-time processing of patient data, demonstrating how Databricks drives efficiency and productivity. Join us to learn how these innovations enhance efficiency, cost savings and performance.

Companies need a lot of data to build and deploy AI models—and they want it quickly. To meet this demand, platform teams are quickly scaling their Databricks usage, resulting in excess cost driven by inefficiencies and performance anomalies. Capital One has over 4,000 users leveraging Databricks to power advanced analytics and machine learning capabilities at scale. In this talk, we’ll share lessons learned from optimizing our own Databricks usage while balancing lower cost with peak performance. Attendees will learn how to identify top sources of waste, best practices for cluster management, tips for user governance and methods to keep costs in check.

Today’s supply chains demand more than historical insights–they need real-time intelligence. In this actionable session, discover how leading enterprises are unlocking the full potential of their SAP data by integrating it with Databricks and AI. See how CPG companies are transforming supply chain planning by combining SAP ERP data with external signals like weather and transportation data–enabling them to predict disruptions, optimize inventory, and make faster, smarter decisions. Powered by Databricks, this solution delivers true agility and resilience through a unified data architecture. Join us to learn how: You can eliminate SAP data silos and make them ML and AI-ready at scale External data sources amplify SAP use cases like forecasting and scenario planning AI-driven insights accelerate time-to-action across supply chain operations Whether you're just starting your data modernization journey or seeking ROI from SAP analytics, this session will show you what’s possible.