Summary The precursor to widespread adoption of cloud data warehouses was the creation of customer data platforms. Acting as a centralized repository of information about how your customers interact with your organization they drove a wave of analytics about how to improve products based on actual usage data. A natural outgrowth of that capability is the more recent growth of reverse ETL systems that use those analytics to feed back into the operational systems used to engage with the customer. In this episode Tejas Manohar and Rachel Bradley-Haas share the story of their own careers and experiences coinciding with these trends. They also discuss the current state of the market for these technological patterns and how to take advantage of them in your own work.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Struggling with broken pipelines? Stale dashboards? Missing data? If this resonates with you, you’re not alone. Data engineers struggling with unreliable data need look no further than Monte Carlo, the world’s first end-to-end, fully automated Data Observability Platform! In the same way that application performance monitoring ensures reliable software and keeps application downtime at bay, Monte Carlo solves the costly problem of broken data pipelines. Monte Carlo monitors and alerts for data issues across your data warehouses, data lakes, ETL, and business intelligence, reducing time to detection and resolution from weeks or days to just minutes. Go to dataengineeringpodcast.com/montecarlo and start trusting your data with Monte Carlo today! Are you bored with writing scripts to move data into SaaS tools like Salesforce, Marketo, or Facebook Ads? Hightouch is the easiest way to sync data into the platforms that your business teams rely on. The data you’re looking for is already in your data warehouse and BI tools. Connect your warehouse to Hightouch, paste a SQL query, and use their visual mapper to specify how data should appear in your SaaS systems. No more scripts, just SQL. Supercharge your business teams with customer data using Hightouch for Reverse ETL today. Get started for free at dataengineeringpodcast.com/hightouch. Your host is Tobias Macey and today I’m interviewing Rachel Bradley-Haas and Tejas Manohar about the combination of operational analytics and the customer data platform

Interview

Introduction How did you get involved in the area of data management? Can we start by discussing what it means to have a "customer data platform"? What are the challenges that organizations face in establishing a unified view of their customer interactions?

How do the presence of multiple product lines impact the ability to understand the relationship with the customer?

We have been building data warehouses and business intelligence systems for decades. How does the idea of a CDP differ from the approaches of those previous generations? A recent outgrowth of the focus on creating a CDP is the introduction of "operational analytics", which was initially termed "reverse ETL". What are your opinions on the semantics and importance of these names?

What is the relationship between a CDP and operational analytics? (can you have one without the other?)

How have the capabilities

Summary As a data engineer you’re familiar with the process of collecting data from databases, customer data platforms, APIs, etc. At YipitData they rely on a variety of alternative data sources to inform investment decisions by hedge funds and businesses. In this episode Andrew Gross, Bobby Muldoon, and Anup Segu describe the self service data platform that they have built to allow data analysts to own the end-to-end delivery of data projects and how that has allowed them to scale their output. They share the journey that they went through to build a scalable and maintainable system for web scraping, how to make it reliable and resilient to errors, and the lessons that they learned in the process. This was a great conversation about real world experiences in building a successful data-oriented business.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management What are the pieces of advice that you wish you had received early in your career of data engineering? If you hand a book to a new data engineer, what wisdom would you add to it? I’m working with O’Reilly on a project to collect the 97 things that every data engineer should know, and I need your help. Go to dataengineeringpodcast.com/97things to add your voice and share your hard-earned expertise. When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $60 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Are you bogged down by having to manually manage data access controls, repeatedly move and copy data, and create audit reports to prove compliance? How much time could you save if those tasks were automated across your cloud platforms? Immuta is an automated data governance solution that enables safe and easy data analytics in the cloud. Our comprehensive data-level security, auditing and de-identification features eliminate the need for time-consuming manual processes and our focus on data and compliance team collaboration empowers you to deliver quick and valuable data analytics on the most sensitive data to unlock the full potential of your cloud data platforms. Learn how we streamline and accelerate manual processes to help you derive real results from your data at dataengineeringpodcast.com/immuta. Today’s episode of the Data Engineering Podcast is sponsored by Datadog, a SaaS-based monitoring and analytics platform for cloud-scale infrastructure, applications, logs, and more. Datadog uses machine-learning based algorithms to detect errors and anomalies across your entire stack—which reduces the time it takes to detect and address outages and helps promote collaboration between Data Engineering, Operations, and the rest of the company. Go to dataengineeringpodcast.com/datadog today to start your free 14 day trial. If you start a trial and install Datadog’s agent, Datadog will send you a free T-shirt. Your host is Tobias Macey and today I’m interviewing Andrew Gross, Bobby Muldoon, and Anup Segu about they are building pipelines at Yipit Data

Interview

Introduction How did you get involved in the area of data management? Can you start by giving an overview of what YipitData does? What kinds of data sources and data assets are you working with? What is the composition of your data teams and how are they structured? Given the use of your data products in the financial sector how do you handle monitoring and alerting around data qualit

Summary In order to scale the use of data across an organization there are a number of challenges related to discovery, governance, and integration that need to be solved. The key to those solutions is a robust and flexible metadata management system. LinkedIn has gone through several iterations on the most maintainable and scalable approach to metadata, leading them to their current work on DataHub. In this episode Mars Lan and Pardhu Gunnam explain how they designed the platform, how it integrates into their data platforms, and how it is being used to power data discovery and analytics at LinkedIn.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management What are the pieces of advice that you wish you had received early in your career of data engineering? If you hand a book to a new data engineer, what wisdom would you add to it? I’m working with O’Reilly on a project to collect the 97 things that every data engineer should know, and I need your help. Go to dataengineeringpodcast.com/97things to add your voice and share your hard-earned expertise. When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $60 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! If you’ve been exploring scalable, cost-effective and secure ways to collect and route data across your organization, RudderStack is the only solution that helps you turn your own warehouse into a state of the art customer data platform. Their mission is to empower data engineers to fully own their customer data infrastructure and easily push value to other parts of the organization, like marketing and product management. With their open-source foundation, fixed pricing, and unlimited volume, they are enterprise ready, but accessible to everyone. Go to dataengineeringpodcast.com/rudder to request a demo and get one free month of access to the hosted platform along with a free t-shirt. You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data platforms. For more opportunities to stay up to date, gain new skills, and learn from your peers there are a growing number of virtual events that you can attend from the comfort and safety of your home. Go to dataengineeringpodcast.com/conferences to check out the upcoming events being offered by our partners and get registered today! Your host is Tobias Macey and today I’m interviewing Pardhu Gunnam and Mars Lan about DataHub, LinkedIn’s metadata management and data catalog platform

Interview

Introduction How did you get involved in the area of data management? Can you start by giving an overview of what DataHub is and some of its back story?

What were you using at LinkedIn for metadata management prior to the introduction of DataHub? What was lacking in the previous solutions that motivated you to create a new platform?

There are a large number of other systems available for building data catalogs and tracking metadata, both open source and proprietary. What are the features of DataHub that would lead someone to use it in place of the other options? Who is the target audience for DataHub?

How do the needs of those end users influence or constrain your approach to the design and interfaces provided by DataHub?

Can you describe how DataHub is architected?

How has it evolved since yo

Summary Event based data is a rich source of information for analytics, unless none of the event structures are consistent. The team at Iteratively are building a platform to manage the end to end flow of collaboration around what events are needed, how to structure the attributes, and how they are captured. In this episode founders Patrick Thompson and Ondrej Hrebicek discuss the problems that they have experienced as a result of inconsistent event schemas, how the Iteratively platform integrates the definition, development, and delivery of event data, and the benefits of elevating the visibility of event data for improving the effectiveness of the resulting analytics. If you are struggling with inconsistent implementations of event data collection, lack of clarity on what attributes are needed, and how it is being used then this is definitely a conversation worth following.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management What are the pieces of advice that you wish you had received early in your career of data engineering? If you hand a book to a new data engineer, what wisdom would you add to it? I’m working with O’Reilly on a project to collect the 97 things that every data engineer should know, and I need your help. Go to dataengineeringpodcast.com/97things to add your voice and share your hard-earned expertise. When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $60 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! If you’ve been exploring scalable, cost-effective and secure ways to collect and route data across your organization, RudderStack is the only solution that helps you turn your own warehouse into a state of the art customer data platform. Their mission is to empower data engineers to fully own their customer data infrastructure and easily push value to other parts of the organization, like marketing and product management. With their open-source foundation, fixed pricing, and unlimited volume, they are enterprise ready, but accessible to everyone. Go to dataengineeringpodcast.com/rudder to request a demo and get one free month of access to the hosted platform along with a free t-shirt. You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data platforms. For more opportunities to stay up to date, gain new skills, and learn from your peers there are a growing number of virtual events that you can attend from the comfort and safety of your home. Go to dataengineeringpodcast.com/conferences to check out the upcoming events being offered by our partners and get registered today! Your host is Tobias Macey and today I’m interviewing Patrick Thompson and Ondrej Hrebicek about Iteratively, a platform for enforcing consistent schemas for your event data

Interview

Introduction How did you get involved in the area of data management? Can you start by describing what you are building at Iteratively and your motivation for creating it? What are some of the ways that you have seen inconsistent message structures cause problems? What are some of the common anti-patterns that you have seen for managing the structure of event messages? What are the benefits that Iteratively provides for the different roles in an organization? Can you describe the workflow for a team using

Summary A majority of the scalable data processing platforms that we rely on are built as distributed systems. This brings with it a vast number of subtle ways that errors can creep in. Kyle Kingsbury created the Jepsen framework for testing the guarantees of distributed data processing systems and identifying when and why they break. In this episode he shares his approach to testing complex systems, the common challenges that are faced by engineers who build them, and why it is important to understand their limitations. This was a great look at some of the underlying principles that power your mission critical workloads.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management What are the pieces of advice that you wish you had received early in your career of data engineering? If you hand a book to a new data engineer, what wisdom would you add to it? I’m working with O’Reilly on a project to collect the 97 things that every data engineer should know, and I need your help. Go to dataengineeringpodcast.com/97things to add your voice and share your hard-earned expertise. When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $60 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! If you’ve been exploring scalable, cost-effective and secure ways to collect and route data across your organization, RudderStack is the only solution that helps you turn your own warehouse into a state of the art customer data platform. Their mission is to empower data engineers to fully own their customer data infrastructure and easily push value to other parts of the organization, like marketing and product management. With their open-source foundation, fixed pricing, and unlimited volume, they are enterprise ready, but accessible to everyone. Go to dataengineeringpodcast.com/rudder to request a demo and get one free month of access to the hosted platform along with a free t-shirt. You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data platforms. For more opportunities to stay up to date, gain new skills, and learn from your peers there are a growing number of virtual events that you can attend from the comfort and safety of your home. Go to dataengineeringpodcast.com/conferences to check out the upcoming events being offered by our partners and get registered today! Your host is Tobias Macey and today I’m interviewing Kyle Kingsbury about his work on the Jepsen testing framework and the failure modes of distributed systems

Interview

Introduction How did you get involved in the area of data management? Can you start by describing what the Jepsen project is?

What was your inspiration for starting the project?

What other methods are available for evaluating and stress testing distributed systems? What are some of the common misconceptions or misunderstanding of distributed systems guarantees and how they impact real world usage of things like databases? How do you approach the design of a test suite for a new distributed system?

What is your heuristic for determining the completeness of your test suite?

What are some of the common challenges of setting up a representative deployment for testing? Can you walk through the workflow of setting up, running, and evaluating the output of a Jepsen test? Ho