Master modern enterprise storage on Google Cloud. Optimize cloud-based file storage for diverse workloads with Filestore and Google Cloud NetApp Volumes, fully managed Network File System [NFS) and Server Message Block (SMB) solutions balancing performance, availability, and cost. Explore new features for modern workloads and discover how NetApp Volumes handles Windows and petabyte-scale enterprise demands. This session is a must for IT leaders seeking to future-proof their storage strategy. Learn from BlackLine’s success.

Learn about the latest developments in our integrated geospatial analytics capabilities from Google Maps Platform, Google Earth Engine, and BigQuery. Discover how our rich geospatial data, powerful cloud computing, and built-in AI tools make it easier for any professional to unlock insights, leading to faster, better decisions that drive business growth and sustainability. Find out how our customers are currently using geospatial analytics and Google Cloud infrastructure to improve their business and sustainability outcomes.

Join Kieren Jameson, Director of Google Cloud Learning Content, and Andrey Tapekha, Chief Technology Officer of Deutsche Bank North America, to explore the transformative power of creating a culture of continuous learning in the age of AI. This session delves into how building – and validating – skills can be a cornerstone for both individual career growth and organizational advancement. And it’s better for your return on investment (ROI) too: 73% of leaders and decision-makers report a revenue increase since engaging with Google’s learning services.

Discover how Nokia tackled the challenge of industrializing at scale and modernizing its infrastructure services with AI/GenAI. For decision-makers seeking bold AI adoption, this is a firsthand look at reshaping an organization with AI that delivers ROI. Learn how GenAI-infused runbooks enhance and optimize operations, increase business continuity, and unlock new revenue streams. This session outlines the journey, strategic choices, and a path that leads to breakthroughs that turn AI into real business impact.

This Session is hosted by a Google Cloud Next Sponsor.
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Join us to explore the unique value exchange between Google Cloud and the independent software vendor (ISV) ecosystem, highlighting the programs, initiatives, and incentives that empower startups to scale faster and drive top-line growth. Featuring success stories from leading AI innovators, this session shows how startups can transform their go-to-market strategies by partnering with Google Cloud.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

In today’s data-driven world, enterprises are seeking scalable, cost-effective and high-performance cloud data warehouses to fuel their analytics and AI initiatives. BigQuery has emerged as a leading solution, attracting many organizations with its serverless architecture, powerful AI and machine learning (ML) capabilities, and a unified data and AI experience. Discover how Quest Diagnostics and Ford successfully migrated to BigQuery to improve efficiency and drive innovation, and learn about new tools to help streamline migrations to BigQuery.

Maximize your Google Cloud ROI with automation! This session explores strategies for rate optimization, specifically focusing on automating Committed Use Discount (CUD) management. Learn how to intelligently purchase CUDs to achieve optimal savings and dramatically reduce your cloud spend. Discover how to effectively distribute risk through commitment laddering and other strategies. Gain insight into how automation can free up your FinOps team’s time to focus on higher-value activities in the cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Mars Wrigley shares how Google Cloud Cortex Framework, in partnership with EPAM Systems, accelerated their marketing measurement strategies. By using pre-built data connectors and models, Mars quickly ingested media data into the cloud, merging it with sales data from a key retailer. This enabled real-time insights into how media investments drove sales lifts. The solution created a foundation for cloud-based innovation, helping assign value to marketing strategies that drive tangible business results.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

Google Cloud’s Sensitive Data Protection service is a highly effective capability that can discover and classify sensitive data in your environment, helping to prevent data leakage. But it also has features useful to developers to minimize the exposure of confidential customer information when handling large volumes of sensitive data. By taking advantage of Sensitive Data Protection transformation techniques, you can de-identify sensitive information in a dataset through redaction, replacement, masking, tokenization, bucketing, date shifting, and time extraction. Developers retain the ability to test applications using functional data while still meeting security requirements put in place to protect customer information. By using pseudonymization, which is reversible and provides an easier path for troubleshooting, developers will have a more useful dataset for functional testing than they would if they used data anonymization. In this talk, you’ll learn how to use the Cloud Data Loss Prevention API (DLP API) of Sensitive Data Protection to inspect data for sensitive information and build an automated data transformation pipeline to create de-identified copies of your dataset.

In this hands-on lab, you'll learn how to create a cross-region HTTP(S) load balancer that intelligently distributes traffic to instances in multiple regions. By setting up four Compute Engine instances across two regions, you'll configure the load balancer to ensure seamless traffic routing to the right instance. This lab will help you optimize application performance, improve availability, and enhance fault tolerance across geographically distributed systems.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover why Chubb, Munich Re, and Beazley, global leaders in cyber insurance, have partnered with Google Cloud to enhance the Risk Protection Program. Learn about our shared vision for added cyber insurance and how it translates to stronger protection and greater peace of mind for your business.

Discover how to combine generative AI with knowledge graphs to create AI systems that understand causation and drive actionable insights. Through live demos, DoiT will explore how Spanner Graph enables long-term reasoning capabilities, moving beyond descriptive analytics to prescriptive AI that generates and adapts action plans. Discover patterns and strategies to build AI systems that go beyond “What happened?” to guide organizations toward their goals. Join DoiT for an inspirational talk to create better and more trustworthy AI recommendations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your developer experience by integrating Backstage with Google Cloud. Learn how to implement essential platform engineering practices applicable to any industry or size. Discover how you can achieve remarkable results by building a self-service developer platform on Backstage for your multi-tenant Google Kubernetes Engine infrastructure like HCA Healthcare did. Learn firsthand how they transformed developer onboarding: slashing the process from months to just minutes, improving developer satisfaction, and accelerating innovation at scale.

Tired of outdated Firebase Crashlytics alert settings? So are we! We’re giving Crashlytics in-console alerts a complete overhaul, addressing what’s been your top feedback since 2012. But we’re not stopping there. To unlock even more powerful alerting capabilities, we’re integrating Crashlytics with Google Cloud. Harness the power of BigQuery and the Google Cloud Observability suite to create advanced, enterprise-grade alerts tailored to your specific needs. Join us to learn how this revamped alerting system can streamline your debugging workflow and improve your app’s stability.

As attackers get more creative, organizations need to take a defense-in-depth approach to mitigate data exfiltration risks and reduce their attack surface. Join us in this session to learn about some of the most common attack vectors that can lead to data exfiltration, and discover which Google Cloud security controls can help foil these attacks.

Successful AI transformation requires more than technology. Discover how 66degrees’ Enterprise AI Blueprint has empowered organizations across industries to achieve measurable business outcomes with AI on Google Cloud. We’ll share effective strategies and methods for building a strong technical foundation, democratizing data and AI access through data supply chains, and deploying AI and agentic AI solutions across your business that drive return on investment (ROI) by focusing on revenue-enhancing customer experiences and operational cost savings.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Google Cloud's Yasmeen Ahmad, Deutsche Telekom's VP of Data & Architecture Ashutosh Mishra and Snap's Senior Engineering Leader Bo Chen for a fireside chat exploring the future of the data lakehouse. They'll discuss how evolving architectures can empower organizations to handle explosive data growth and leverage the full potential of AI. Gain valuable insights into building a future-proof data foundation that fuels innovation in 2025 and beyond.

Join Google Cloud’s leading security experts along with security leaders from leading enterprise companies to discuss cybersecurity challenges in the age of generative AI. In this live panel discussion, learn how clever cybercriminals are weaponizing this revolutionary technology to launch mind-blowing attacks. We’ll dive headfirst into the latest tricks, from AI-fueled attacks to autonomous hacking tools that operate with chilling efficiency. Discover how companies are fighting back with cutting-edge defenses with tales directly from security practitioners, including solutions from leading security ISVs (independent software vendors). By the end of this session, you’ll have the knowledge you need to outsmart the bad guys and protect your digital kingdom – today and tomorrow.