Optimizing user funnels is a common task for data analysts and data scientists. Funnels are not always linear in the real world. often, the next step depends on earlier responses or actions. This results in complex funnels that can be tricky to analyze. I’ll introduce an open-source Python library I developed that analyzes and visualizes non-linear, conditional funnels by utilizing Graphviz and Streamlit. It calculates conversion rates, drop-offs, time spent on each step, and highlights bottlenecks by color. Attendees will learn about how to quickly explore complex user journeys and generate insightful funnel data.

🌟 Session Overview 🌟

Session Name: here Is No AI Strategy. How to Build an Innovation Funnel That Lets You Constantly Create Strategic Value to the Company? Speaker: Matt Kurleto Session Description: 49% of Gartner’s respondents said they struggle with proving the value that Generative AI brings to their company. They also face challenges in governing AI implementations, managing risks, and controlling total cost of ownership (TCO).

This presentation will cover the controversial hypothesis that there is no such thing as an AI strategy – but AI should be approached strategically. It will begin with the concept of human-AI interaction and the perspective needed to effectively create and prioritize use cases for AI implementations.

The presentation will argue that the role of an AI strategy is not to develop AI products but to create an environment where the company can continuously innovate with AI.

It will propose a proven framework to define, measure, prioritize, and govern AI implementations, leveraging internal resources, external agencies, and an open innovation ecosystem.

🚀 About Big Data and RPA 2024 🚀

Unlock the future of innovation and automation at Big Data & RPA Conference Europe 2024! 🌟 This unique event brings together the brightest minds in big data, machine learning, AI, and robotic process automation to explore cutting-edge solutions and trends shaping the tech landscape. Perfect for data engineers, analysts, RPA developers, and business leaders, the conference offers dual insights into the power of data-driven strategies and intelligent automation. 🚀 Gain practical knowledge on topics like hyperautomation, AI integration, advanced analytics, and workflow optimization while networking with global experts. Don’t miss this exclusive opportunity to expand your expertise and revolutionize your processes—all from the comfort of your home! 📊🤖✨

📅 Yearly Conferences: Curious about the evolution of QA? Check out our archive of past Big Data & RPA sessions. Watch the strategies and technologies evolve in our videos! 🚀 🔗 Find Other Years' Videos: 2023 Big Data Conference Europe https://www.youtube.com/playlist?list=PLqYhGsQ9iSEpb_oyAsg67PhpbrkCC59_g 2022 Big Data Conference Europe Online https://www.youtube.com/playlist?list=PLqYhGsQ9iSEryAOjmvdiaXTfjCg5j3HhT 2021 Big Data Conference Europe Online https://www.youtube.com/playlist?list=PLqYhGsQ9iSEqHwbQoWEXEJALFLKVDRXiP

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Don’t miss out on any updates or upcoming event information from Big Data & RPA Conference Europe. Follow us on our social media channels and visit our website to stay in the loop!

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Instacart has gone through immense growth during the pandemic and the trend continues. Instacart ads is no exception in this growth story. We have launched many new product lines including display and video ads covering the full advertising funnel to address the increasing demand of our retail partners. We have built advanced models to auto-suggest optimal bidding to increase the ROI for our CPG partners. Advertisers’ trust is the utmost priority and thus the quest to build a top-class ads measurement platform.

Ads data processing requires complex data verifications to update ads serving stats. In ETL pipelines these were implemented through files containing thousands of lines of raw SQL which were hard to scale, test, and iterate upon. Our data engineers used to spend hours testing small changes due to a lack of local testing mechanisms. These pain points stress our need for better tools. After some research, we chose Apache Spark™ as our preferred tool to rebuild ETLs, and the Databricks platform made this move easier. In this session, We'll share our journey to move our pipelines to Spark and Delta Lake on Databricks. With Spark, Scala, and Delta we solved many problems which were slowing the team’s productivity. Some key areas that will be covered include:

• Modular and composable code
• Unit testing framework
• Incremental event processing with spark structured streaming
• Granular resource tuning for better performance and cost efficacy

Other than the domain business logic, the problems discussed here are quite common for performing data processing at scale. We hope that sharing our learnings will benefit others who are going through similar growth challenges or migrating to Lakehouse.

Talk by: Devlina Das and Arthur Li

Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc

Understanding the user funnel and measuring conversion is critical to Acorns as a subscription business. The engineering team turned to Rudderstack to track customer interaction in near real-time across web, ios, and android. However, transforming that into actionable insights required carefully curated SQL spanning two datastores. Come learn how the data engineering team used dbt to build a centralized metrics interface and dynamic funnels in a data landscape spanning Rudderstack, Redshift, Databricks, and dbt with Tableau as our visualization tool.

Check the slides here: https://docs.google.com/presentation/d/1MTbqysGH_9oxUPKgQQO2MYM1f1XUhSVw_ERDvaZ8Qsg/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.

In this talk, you'll learn how the team at TULA Skincare took a product perspective to the customer journey to understand how customers progress from. basic products to more advanced ones.

It's important to map out the customer journey to understand where they get stuck, where they need help, where the business can improve.

However, when folx talk about mapping a customer’s journey, it's typically only from a marketing perspective. Which channels brought a customer into the funnel? How did they end up converting?

This is important, but that only covers the beginning of the journey where they become a customer. What about the rest of the customer journey where they begin to use your product(s) then go on to buy from you again and again?

What does that customer journey look like?

In this video, Sanjana Sen and Grant Winship of Fishtown Analytics talk through how they approached this exercise while working with the TULA team.

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/