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Effective CRM using Predictive Analytics

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.

Predictive Analytics, Revised and Updated

"Mesmerizing & fascinating..." — The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. unleashes the power of data. With this technology Predictive Analytics , the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated — and Hillary for America 2016 plans to calculate — the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether

IBM TS4500 R2 Tape Library Guide

The IBM® TS4500 tape library is a next-generation tape solution that offers higher storage density and integrated management. This IBM Redbooks® publication gives you a close-up view of the new IBM TS4500 tape library. In the TS4500, IBM delivers the density that today's and tomorrow's data growth require, with the cost-effectiveness and the manageability to grow with business data needs, while you preserve existing investments in IBM tape library products. Now, you can achieve both a low cost per terabyte (TB) and a high TB density per square foot, because the TS4500 can store up to 5.5 petabytes (PBs) of data in a single 10 square foot library frame, which is up to 3.4 times more capacity than the IBM TS3500 tape library. The TS4500 offers these benefits: Flexibility to grow: The TS4500 library can grow from both the right side and the left side of the first L frame because models can be placed in any active position. Increased capacity: The TS4500 can grow from a single L frame up to an additional 17 expansion frames with a capacity of over 23,000 cartridges. Capacity on demand (CoD): CoD is supported through entry-level, intermediate, and base-capacity configurations. Advanced Library Management System (ALMS): ALMS supports dynamic storage management, which enables users to create and change logical libraries and configure any drive for any logical library. Support for the IBM TS1150 tape drive: The TS1150 gives organizations an easy way to deliver fast access to data, improve security, and provide long-term retention, all at a lower cost than disk solutions. The TS1150 offers high-performance, flexible data storage with support for data encryption. Also, this fifth-generation drive can help protect investments in tape automation by offering compatibility with existing automation. Support of the IBM Linear Tape-Open (LTO) Ultrium 7 tape drive: The LTO Ultrium 7 offering represents significant improvements in capacity, performance, and reliability over the previous generation, LTO Ultrium 6, while they still protect your investment in the previous technology. This book describes TS4500 components, feature codes, specifications, supported tape drives, encryption, the new integrated management console, and the command-line interface (CLI). You will learn how to accomplish several specific tasks: Improve storage density with increased expansion frame capacity up to 2.4 times and support 33% more tape drives per frame. Manage storage by using the ALMS feature. Improve business continuity and disaster recovery with automatic control path and data path failover. Help ensure security and regulatory compliance with tape-drive encryption and Write Once Read Many (WORM) media. Support IBM LTO Ultrium 7, 6, and 5, IBM TS1150, and TS1140 tape drives. Provide a flexible upgrade path for users who want to expand their tape storage as their needs grow. Reduce the storage footprint and simplify cabling with 10 U of rack space on top of the library. This guide is for anyone who wants to understand more about the IBM TS4500 tape library. It is particularly suitable for IBM clients, IBM Business Partners, IBM specialist sales representatives, and technical specialists.

IBM z/OS V2R2: Security

This IBM® Redbooks® publication helps you to become familiar with the technical changes that were introduced to the security areas with IBM z/OS® V2R2. The following chapters are included: - Chapter 1, “RACF updates” on page 1: In this chapter, we describe the read-only auditor attribute, password security enhancements, RACDCERT (granular certificate administration), UNIX search authority, and RACF Remote sharing facility (RRSF). - Chapter 2, “LDAP updates” on page 13: In this chapter, we describe the activity log enhancements, compatibility level upgrade without LDAP outage, dynamic group performance enhancements, and replication of password policy attributes from a read-only replica. - Chapter 3, “PKI updates” on page 21: In this chapter, we describe the Network Authentication Service (KERBEROS) PKINIT, PKI nxm authorization, PKI OCSP enhancement, and RACDCERT (granular certificate administration) - Chapter 4, “z/OS UNIX search and file execution authority” on page 27: z/OS UNIX search authority, z/OS UNIX file execution, Examples for exploiting the new functions This book is one of a series of IBM Redbooks that take a modular approach to providing information about the updates that are included with z/OS V2R2. This approach has the following goals: - Provide modular content - Group the technical changes into a topic - Provide a more streamlined way of finding relevant information that is based on the topic We hope you find this approach useful and we welcome your feedback.

IBM z/OS V2R2: Storage Management and Utilities

This IBM® Redbooks® publication helps you to become familiar with the technical changes that were introduced into the Storage Management and Utilities areas with IBM z/OS V2R2. This book is one of a series of IBM Redbooks that take a modular approach to providing information about the updates that are included with z/OS V2R2. This approach has the following goals: - Provide modular content - Group the technical changes into a topic - Provide a more streamlined way of finding relevant information that is based on the topic We hope you find this approach useful and we welcome your feedback.

Data Analysis Using SQL and Excel, 2nd Edition

A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way. Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS. Understand core analytic techniques that work with SQL and Excel Ensure your analytic approach gets you the results you need Design and perform your analysis using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to best use the tools you already know to achieve expert results.

Accelerating Data Transformation with IBM DB2 Analytics Accelerator for z/OS Understanding and Using Accelerator-only Tables

Transforming data from operational data models to purpose-oriented data structures has been commonplace for the last decades. Data transformations are heavily used in all types of industries to provide information to various users at different levels. Depending on individual needs, the transformed data is stored in various different systems. Sending operational data to other systems for further processing is then required, and introduces much complexity to an existing information technology (IT) infrastructure. Although maintenance of additional hardware and software is one component, potential inconsistencies and individually managed refresh cycles are others. For decades, there was no simple and efficient way to perform data transformations on the source system of operational data. With IBM® DB2® Analytics Accelerator, DB2 for z/OS is now in a unique position to complete these transformations in an efficient and well-performing way. DB2 for z/OS completes these while connecting to the same platform as for operational transactions, helping you to minimize your efforts to manage existing IT infrastructure. Real-time analytics on incoming operational transactions is another demand. Creating a comprehensive scoring model to detect specific patterns inside your data can easily require multiple iterations and multiple hours to complete. By enabling a first set of analytical functionality in DB2 Analytics Accelerator, those dedicated mining algorithms can now be run on an accelerator to efficiently perform these modeling tasks. Given the speed of query processing on an accelerator, these modeling tasks can now be performed much quicker compared to traditional relational database management systems. This speed enables you to keep your scoring algorithms more up-to-date, and ultimately adapt more quickly to constantly changing customer behaviors. This IBM Redbooks® publication describes the new table type that is introduced with DB2 Analytics Accelerator V4.1 PTF5 that enables more efficient data transformations. These tables are called accelerator-only tables, and can exist on an accelerator only. The tables benefit from the accelerator performance characteristics, while maintaining access through existing DB2 for z/OS application programming interfaces (APIs). Additionally, we describe the newly introduced analytical capabilities with DB2 Analytics Accelerator V5.1, putting you in the position to efficiently perform data modeling for online analytical requirements in your DB2 for z/OS environment. This book is intended for technical decision-makers who want to get a broad understanding about the analytical capabilities and accelerator-only tables of DB2 Analytics Accelerator. In addition, you learn about how these capabilities can be used to accelerate in-database transformations and in-database analytics in various environments and scenarios, including the following scenarios: Multi-step processing and reporting in IBM DB2 Query Management Facility™, IBM Campaign, or Microstrategy environments In-database transformations using IBM InfoSphere® DataStage® Ad hoc data analysis for data scientists In-database analytics using IBM SPSS® Modeler

IBM CICS Interdependency Analyzer

The IBM® CICS® Interdependency Analyzer (CICS IA®) is a runtime tool for use with IBM CICS Transaction Server for z/OS®. CICS IA allows both system programmers and application developers to get an understanding of the relationships and dependencies of your CICS applications and the environment on which they run. By analyzing data collected by CICS IA, you can make changes to your environment in a safe and controlled but timely manner to address changing demands on your business applications. In this IBM Redbooks® publication, we first provide a detailed overview of what CICS IA is and what business issues it addresses before we review how to configure CICS IA to collect the data that you require with the minimum provenance impact. We then show how you can analyze this data to assist with day-to-day application changes and major projects such as application onboarding.

IBM Financial Transaction Manager for Automated Clearing House Services

Automated Clearing House (ACH) payment volume is increasing every year. NACHA estimates that ACH payments crossed 21 billion several years ago. Financial institutions are re-evaluating their current payment platforms. Financial Transaction Manager is a single interface that can handle ACH needs that cross various platforms. IBM® Financial Transaction Manager for ACH Services provides pre-built support for processing all ACH transactions that flow through financial systems. This includes ingestion, validation, transaction management, and distribution. The robust rules-based environment handles payment routing and exception management, and an automated import and export facility handles ACH processing rules. Further functions include administration, process management, data warehousing, and reporting and extracts. This IBM Redbooks® publication is written for the business analyst (banker), and the computer administrators responsible for configuration of the system. A business analyst can use this book to see what process within Financial Transaction Manger are associated with their banking terms. A bridge is built from banking terms to configuration terms. A system administrator can look into this publication to see exactly how to configure Financial Transaction Manager for ACH to the needs of their financial institution. By creating reference points for both the business analyst and the system administrator, communication and understanding is enhanced as both teams understand each other's terminology and how to use Financial Transaction Manager for ACH.

IBM Wave for z/VM Installation, Implementation, and Exploitation

IBM® Wave for z/VM® (IBM Wave) is a virtualization management solution for IBM z/VM and Linux on z Systems™. This virtualization management software provides a simplified and cost-effective way for companies to harness the consolidation capabilities of the IBM z™ Systems platform and its ability to host the workloads of tens of thousands of commodity servers. IBM Wave is a complete management solution for z Systems based virtual server farms. This IBM Redbooks® publication provides a guide to understanding IBM Wave by providing information about the IBM Wave architecture and how it fits into the cloud. This publication also provides a planning and design guide that is based on common scenarios. This publication also provides installation and configuration task information and how to manage and operate the environment. The intended audience for this publication is IT Architects who are responsible for planning their IBM Wave environments and IT Specialists who are responsible for implementing them.

Systems of Insight for Digital Transformation: Using IBM Operational Decision Manager Advanced and Predictive Analytics

Systems of record (SORs) are engines that generates value for your business. Systems of engagement (SOE) are always evolving and generating new customer-centric experiences and new opportunities to capitalize on the value in the systems of record. The highest value is gained when systems of record and systems of engagement are brought together to deliver insight. Systems of insight (SOI) monitor and analyze what is going on with various behaviors in the systems of engagement and information being stored or transacted in the systems of record. SOIs seek new opportunities, risks, and operational behavior that needs to be reported or have action taken to optimize business outcomes. Systems of insight are at the core of the Digital Experience, which tries to derive insights from the enormous amount of data generated by automated processes and customer interactions. Systems of Insight can also provide the ability to apply analytics and rules to real-time data as it flows within, throughout, and beyond the enterprise (applications, databases, mobile, social, Internet of Things) to gain the wanted insight. Deriving this insight is a key step toward being able to make the best decisions and take the most appropriate actions. Examples of such actions are to improve the number of satisfied clients, identify clients at risk of leaving and incentivize them to stay loyal, identify patterns of risk or fraudulent behavior and take action to minimize it as early as possible, and detect patterns of behavior in operational systems and transportation that lead to failures, delays, and maintenance and take early action to minimize risks and costs. IBM® Operational Decision Manager is a decision management platform that provides capabilities that support both event-driven insight patterns, and business-rule-driven scenarios. It also can easily be used in combination with other IBM Analytics solutions, as the detailed examples will show. IBM Operational Decision Manager Advanced, along with complementary IBM software offerings that also provide capability for systems of insight, provides a way to deliver the greatest value to your customers and your business. IBM Operational Decision Manager Advanced brings together data from different sources to recognize meaningful trends and patterns. It empowers business users to define, manage, and automate repeatable operational decisions. As a result, organizations can create and shape customer-centric business moments. This IBM Redbooks® publication explains the key concepts of systems of insight and how to implement a system of insight solution with examples. It is intended for IT architects and professionals who are responsible for implementing a systems of insights solution requiring event-based context pattern detection and deterministic decision services to enhance other analytics solution components with IBM Operational Decision Manager Advanced.

Getting Started with KVM for IBM z Systems

This IBM® Redbooks® publication gives a broad explanation of the kernel-based virtual machine (KVM) for IBM z™ Systems and how it uses the architecture of IBM z Systems™. It focuses on the planning and design of the environment and provides installation and configuration definitions that are necessary to build and manage KVM for IBM z Systems. It also helps you plan, install, and configure IBM Cloud Manager with OpenStack for use with KVM for IBM z Systems in a cloud environment. This book is useful to IT architects and system administrators who plan for and install KVM for IBM z Systems. The reader is expected to have a good understanding of IBM z Systems hardware, KVM, Linux on z Systems, and cloud concepts.

IBM Storwize V7000, Spectrum Virtualize, HyperSwap, and VMware Implementation

IBM® Spectrum Virtualize Software Version 7.5 provides software-defined storage capabilities across various platforms, including IBM SAN Volume Controller, IBM Storwize® V7000, Storwize V7000 (Unified), Storwize V5000, Storwize V3700, and Storwize V3500. These offerings help clients reduce the complexities and cost of managing their storage in the following ways: Centralizing management of storage volumes to enable administrators to manage storage volumes from a single point Improving utilization of storage capacity with virtual volumes to enable businesses to tap into previously unused disk capacity Avoiding downtime for backups, maintenance, and upgrades Performing data migration without disruption to applications Enabling all storage devices to be organized into storage pools from which virtual volumes, whether standard, compressed, or thin-provisioned, are created with the characteristics that you want Delivering automation of storage management with SmartCloud Virtual Storage Center, IBM Tivoli® Storage Productivity Center (as applicable by platform), and IBM Tivoli Storage FlashCopy® Manager (as applicable by platform) Increasing the performance efficiency of storage pools with IBM Easy Tier® Restoring data access quickly with near and remote copy capabilities across Fibre Channel (FC), Fibre Channel over Ethernet (FCoE), and IP networks In this IBM Redbooks® publication, which is aimed at storage administrators and technical professionals, we describe the IBM HyperSwap® capability in IBM Spectrum™ Virtualize Software V7.5. HyperSwap delivers high availability (HA) and disaster recovery (DR) in one solution and reuses capital investments to achieve a range of recovery and management options that are transparent to host operations. This book describes how you can use HyperSwap with VMware to create an environment that can withstand robust workloads.

Integrating IBM PureApplication System into an Existing Data Center

This IBM® Redbooks® publication helps you with the integration of IBM PureApplication® System and IBM PureApplication Software into an existing data center. This publication describes certain scenarios that are considered critical (based on IBM client experiences) for a successful implementation of PureApplication Software or PureApplication System into an existing data center. It covers the planning, installation, and configuration of both PureApplication System and PureApplication Software. Both PureApplication System and PureApplication Software offer on-premises solutions that use proven patterns to extend your applications, reduce cost and complexity, and ease management. This book is useful for solution specialists, system or software architects, and the IT teams who need more in-depth knowledge about the integration of PureApplication System and PureApplication Software.

Streaming Analytics with IBM Streams: Analyze More, Act Faster, and Get Continuous Insights

Gain a competitive edge with IBM Streams Turn data-in-motion into solid business opportunities with IBM Streams and let Streaming Analytics with IBM Streams show you how. This comprehensive guide starts out with a brief overview of different technologies used for big data processing and explanations on how data-in-motion can be utilized for business advantages. You will learn how to apply big data analytics and how they benefit from data-in-motion. Discover all about Streams starting with the main components then dive further with Stream instillation, and upgrade and management capabilities including tools used for production. Through a solid understanding of big in motion, detailed illustrations, Endnotes that provide additional learning resources, and end of chapter summaries with helpful insight, data analysists and professionals looking to get more from their data will benefit from expert insight on: Data-in-motion processing and how it can be applied to generate new business opportunities The three approaches to processing data in motion and pros and cons of each The main components of Streams from runtime to installation and administration Multiple purposes of the Text Analytics toolkit The evolving Streams ecosystem A detailed roadmap for programmers to quickly become fluent with Streams Data-in-motion is rapidly becoming a business tool used to discover more about customers and opportunities, however it is only valuable if have the tools and knowledge to analyze and apply. This is an expert guide to IBM Streams and how you can harness this powerful tool to gain a competitive business edge.

Integrating the IBM MQ Appliance into your IBM MQ Infrastructure

This IBM® Redbooks® publication describes the IBM MQ Appliance M2000, an application connectivity option that combines secure, reliable IBM MQ messaging with the simplicity and low overall costs of a hardware appliance. This book presents underlying concepts and practical advice for integrating the IBM MQ Appliance M2000 into an IBM MQ infrastructure. Therefore, it is aimed at enterprises that are considering a possible first use of IBM MQ and the IBM MQ Appliance M2000 and those that already identified the appliance as a logical addition to their messaging environment. Details about new functionality and changes in approaches to application messaging are also described. The authors' goal is to help readers make informed design and implementation decisions so that the users can successfully integrate the IBM MQ Appliance M2000 into their environments. A broad understanding of enterprise messaging is required to fully comprehend the details that are provided in this book. Readers are assumed to have at least some familiarity and experience with complimentary IBM messaging products.

Introducing and Implementing IBM FlashSystem V9000

Storage capacity and performance requirements are growing faster than ever before, and the costs of managing this growth are depleting more of the information technology (IT) budget. The IBM® FlashSystem™ V9000 is the premier, fully integrated, Tier 1, all-flash offering from IBM. It has changed the economics of today's data center by eliminating storage bottlenecks. Its software-defined storage features simplify data management, improve data security, and preserve your investments in storage. IBM FlashSystem® V9000 includes IBM FlashCore™ technology and advanced software-defined storage available in one solution in a compact 6U form factor. FlashSystem V9000 improves business application availability. It delivers greater resource utilization so you can get the most from your storage resources, and achieve a simpler, more scalable, and cost-efficient IT Infrastructure. This IBM Redbooks® publication provides information about IBM FlashSystem V9000 Software V7.5 and its new functionality. It describes the product architecture, software, hardware, and implementation, and provides hints and tips. It illustrates use cases and independent software vendor (ISV) scenarios that demonstrate real-world solutions, and also provides examples of the benefits gained by integrating the FlashSystem storage into business environments. Using IBM FlashSystem V9000 software version 7.5 functions, management tools, and interoperability combines the performance of FlashSystem architecture with the advanced functions of software-defined storage to deliver performance, efficiency, and functions that meet the needs of enterprise workloads that demand IBM MicroLatency® response time. This book offers FlashSystem V9000 scalability concepts and guidelines for planning, installing, and configuring, which can help environments scale up and out to add more flash capacity and expand virtualized systems. Port utilization methodologies are provided to help you maximize the full potential of IBM FlashSystem V9000 performance and low latency in your scalable environment. In addition, all of the functions that FlashSystem V9000 software version 7.5 brings are explained, including IBM HyperSwap® capability, increased IBM FlashCopy® bitmap space, Microsoft Windows offloaded data transfer (ODX), and direct 16 gigabits per second (Gbps) Fibre Channel host attach support. This book also describes support for VMware 6, which enhances and improves scalability in a VMware environment. This book is intended for pre-sales and post-sales technical support professionals, storage administrators, and anyone who wants to understand how to implement this exciting technology.

IBM Spectrum Virtualize and SAN Volume Controller Enhanced Stretched Cluster with VMware

This IBM® Redbooks® publication describes the IBM storage area network (SAN) and IBM Spectrum™ Virtualize, and SAN Volume Controller Enhanced Stretched Cluster configuration when combined with VMware. It describe guidelines, settings, and implementation steps necessary to achieve a satisfactory implementation. Business continuity and continuous availability of applications are among the top requirements for many organizations today. Advances in virtualization, storage, and networking make enhanced business continuity possible. Information technology solutions can now be designed to manage both planned and unplanned outages, and to take advantage of the flexibility, efficient use of resources, and cost savings that cloud computing offers. The IBM Enhanced Stretched Cluster design offers significant functions for maintaining business continuity in a VMware environment. You can dynamically move applications across data centers without interruption to those applications. The live application mobility across data centers relies on these products and technologies: IBM Spectrum Virtualize and SAN Volume Controller Enhanced Stretched Cluster Solution VMware Metro vMotion for live migration of virtual machines A Layer 2 IP Network and storage networking infrastructure for high-performance traffic management Data center interconnection

VersaStack Solution by Cisco and IBM with SQL, Spectrum Control, and Spectrum Protect

Dynamic organizations want to accelerate growth while reducing costs. To do so, they must speed the deployment of business applications and adapt quickly to any changes in priorities. Organizations today require an IT infrastructure to be easy, efficient, and versatile. The VersaStack solution by Cisco and IBM® can help you accelerate the deployment of your data centers. It reduces costs by more efficiently managing information and resources while maintaining your ability to adapt to business change. The VersaStack solution combines the innovation of Cisco UCS Integrated Infrastructure with the efficiency of the IBM Storwize® storage system. The Cisco UCS Integrated Infrastructure includes the Cisco Unified Computing System (Cisco UCS), Cisco Nexus and Cisco MDS switches, and Cisco UCS Director. The IBM Storwize V7000 enhances virtual environments with its Data Virtualization, IBM Real-time Compression™, and IBM Easy Tier® features. These features deliver extraordinary levels of performance and efficiency. The VersaStack solution is Cisco Application Centric Infrastructure (ACI) ready. Your IT team can build, deploy, secure, and maintain applications through a more agile framework. Cisco Intercloud Fabric capabilities help enable the creation of open and highly secure solutions for the hybrid cloud. These solutions accelerate your IT transformation while delivering dramatic improvements in operational efficiency and simplicity. Cisco and IBM are global leaders in the IT industry. The VersaStack solution gives you the opportunity to take advantage of integrated infrastructure solutions that are targeted at enterprise applications, analytics, and cloud solutions. The VersaStack solution is backed by Cisco Validated Designs (CVD) to provide faster delivery of applications, greater IT efficiency, and less risk. This IBM Redbooks® publication is aimed at experienced storage administrators that are tasked with deploying a VersaStack solution with Microsoft Sequel (SQL), IBM Spectrum™ Protect, and IBM Spectrum Control™.

IBM PowerVC Version 1.2.3: Introduction and Configuration

IBM® Power Virtualization Center (PowerVC™) is an advanced enterprise virtualization management offering for IBM® Power Systems™, which is based on the OpenStack framework. This IBM Redbooks® publication introduces PowerVC and helps you understand its functions, planning, installation, and setup. Starting with PowerVC version 1.2.2, the Express Edition offering is no longer available and the Standard Edition is the only offering. PowerVC supports both large and small deployments, either by managing IBM PowerVM® that is controlled with the Hardware Management Console (HMC) or by managing PowerKVM directly. PowerVC can manage IBM AIX®, IBM i, and Linux workloads that run on POWER® hardware, including IBM PurePower systems. PowerVC editions include the following features and benefits: Virtual Image capture, deployment, and management Policy-based Virtual Machine (VM) placement to improve use Management of real-time optimization and VM resilience to increase productivity Managing real-time optimization and VM resilience to increase productivity VM Mobility with placement policies to reduce the burden on IT staff in a simple-to-install and easy-to-use graphical user interface (GUI) An open and extensible PowerVM management system that you can adapt as you need and that runs in parallel with existing infrastructure, preserving your investment A management system for existing PowerVM deployments You will also find all the details about how we set up the lab environment that is used in this book. This book is for experienced users of IBM PowerVM and other virtualization solutions who want to understand and implement the next generation of enterprise virtualization management for Power Systems. Unless stated otherwise, the content of this book refers to versions 1.2.2 and 1.2.3 of IBM PowerVC. Unless stated otherwise, the content of this book refers to versions 1.2.2 and 1.2.3 of IBM PowerVC Version 1.2.3 Introduction and Configuration IBM PowerVC.