Discover how SQL in Fabric brings transactional and analytical workloads together in one cloud-native database. In this session, we’ll show how developers and data teams can simplify AI-driven application development with near real-time insights and built-in AI, seamless OneLake integration, and end-to-end analytics—all in a single, unified experience.

Build standout AI products fast with Microsoft Foundry—LLMs and Agents. Learn patterns to ship apps grounded on enterprise data via OneLake and connected platforms (Fabric, Snowflake, CosmosDB, SQL, etc.). We’ll cover retrieval, tool-use, guardrails, and evaluation—plus a lean dev loop that turns experiments into production while meeting responsible AI standards.

Get 2X performance and 5X database capacity with Azure SQL Managed Instance. The new next-gen General Purpose tier sets a new standard of value for fully managed SQL solutions. Get started quickly with AI-assisted tooling that can complete an end-to-end migration in days. See this come to life with insurance services organization, Hexure who rebuilt their platform with Azure SQL Managed Instance and Azure App Service and delivered a better CX in one highly performant, scalable and efficient platform.

Deploy AVS and manage VMware vSphere environment as an Azure resources (B) Connect AVS private cloud secretly with Internet (C) Migrate VMs from on-premises to AVS using VMware HCX technology (D) Expand AVS private cloud storage with Azure NetApp Files or Azure Elastic SAN; scaling storage independently from compute (E) Manage AVS workloads VMs using Azure interfaces by Arc-enabling AVS private cloud and its VMs (F) Modernization workloads with Azure Services like Azure SQL Managed Instances and AI capabilities.

Note: this session will use demo environments instead of live environments due to complexity and time.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Join us for a hands-on workshop showcasing the latest Azure SQL innovations to supercharge your applications. Learn how to harness generative AI alongside Azure SQL Database to elevate your data strategies with AI concepts like language models, prompt engineering, Retrieval Augmented Generation (RAG) and streamline with Microsoft Copilot. Whether you're a developer, architect, or IT professional, this workshop is your ticket to mastering SQL and AI to stay ahead in the data-driven landscape.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Deploy AVS and manage VMware vSphere environment as an Azure resources (B) Connect AVS private cloud secretly with Internet (C) Migrate VMs from on-premises to AVS using VMware HCX technology (D) Expand AVS private cloud storage with Azure NetApp Files or Azure Elastic SAN; scaling storage independently from compute (E) Manage AVS workloads VMs using Azure interfaces by Arc-enabling AVS private cloud and its VMs (F) Modernization workloads with Azure Services like Azure SQL Managed Instances and AI capabilities.

Note: this session will use demo environments instead of live environments due to complexity and time.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Join Microsoft’s product team for a hands-on lab where you'll design and deploy an AI-powered application using SQL Database in Microsoft Fabric. This session dives into HTAP capabilities, enabling seamless transactional and analytical processing. You'll provision a SaaS-native SQL Database, use Copilot to generate schema and queries, and implement advanced patterns like RAG with vector search. Walk away with practical skills and a working solution you can apply immediately.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Build AI apps that run securely and scale with your needs with Azure SQL Database Hyperscale. We’ll cover native vector indexes for semantic search, read scale out for low latency RAG, and secure model invocation with Microsoft Foundry, using the model of your choice, from T SQL. Hear directly from global technology company Hexagon and investment firm BlackRock who will join us to share their experience along with best practices, demos and more!

SQL Server 2025 redefines what's possible for the enterprise data platform. With developer-first features and seamless integration with analytics and AI models, SQL Server 2025 accelerates AI innovation using the data you already own. Build modern apps with native JSON and REST APIs and harness AI with built-in vector search. Increase application availability with optimized locking and use Fabric mirroring for near real-time analytics. Join us to see why this is the most advanced SQL Server.

Discover how you can make the most of your IT estate migrations and modernizations with the newest AI capabilities. This session guides IT teams through assessing current environments, setting goals, and creating a business case with Azure Migrate for all of your workload types like Windows Server, SQL Server, .NET, Linux, PostgreSQL, Java, and more. We’ll explore tools to inventory workloads, map dependencies, and create actionable migration roadmaps.

In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

In today’s AI-driven economy, data isn’t just an asset, it’s your differentiator. Join us for major announcements across Microsoft Fabric, Power BI, Azure SQL, and Azure PostgreSQL, and see how these innovations come together to deliver a unified, intelligent data foundation for AI. Experience customer success stories, live demos, and an inside look at the roadmap shaping the future of analytics, transactional workloads, and real-time insights all in one integrated experience.

This demo-heavy session highlights the enhanced MSSQL extension for Visual Studio Code, now more robust than ever with new AI-driven enhancements to streamline your SQL development experience. With GitHub Copilot, you can move faster from schema to code, generate sample data, explore relationships, and help your app and backend stay in sync. With our latest mssql-python driver, you can develop with ease, security, and performance, across SQL Server, Azure SQL and SQL database in Fabric.

Discover how Pure partners with Microsoft to deliver a transformative, future-ready data management approach that empowers customers to innovate and efficiently scale from on-premises to cloud. This session will highlight Pure's latest capabilities and product offerings, specifically focusing on advancements in our SQL Server 2025 integration for FlashArray and Pure Storage Cloud Azure Native.

Join us for a hands-on workshop showcasing the latest Azure SQL innovations to supercharge your applications. Learn how to harness generative AI alongside Azure SQL Database to elevate your data strategies with AI concepts like language models, prompt engineering, Retrieval Augmented Generation (RAG) and streamline with Microsoft Copilot. Whether you're a developer, architect, or IT professional, this workshop is your ticket to mastering SQL and AI to stay ahead in the data-driven landscape.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

It's been a big year for SSMS with two releases and a lot of new features, and we want to hear what you think. What have you liked? What's been a challenge? What's still missing? Bring your questions and feedback for some open and constructive conversations about SSMS and what's next.

Connection Pods accommodate up to 15 people. Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Learn more about migration and modernization of Windows Server, SQL Server, and .NET apps. Learn how to assess and migrate Windows Server and SQL Server workloads using Azure Migrate and Azure Database Migration Service (DMS). This lab covers discovery, dependency mapping, migration execution, and post-migration optimization as well as leveraging Microsoft Defender for cloud for securing workloads post migration.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Whether you’re modernizing for peak performance and AI readiness or building the next generation of intelligent apps and agents, the Microsoft database portfolio fuels your vision. Join CVP Shireesh Thota for an inside look at the latest innovations across SQL, NoSQL, and open-source databases—featuring dynamic demos that reveal how to boost productivity, deliver rich, personalized experiences, and unlock new possibilities from your data.

Ivanti leverages SQL Server 2025’s AI capabilities to transform service management through with agentic AI. This next-generation approach simplifies IT operations, driving efficiency, productivity, and employee satisfaction while enabling continuous innovation across the enterprise.