Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified "white box" approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics, Second Edition: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics, Second Edition will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.

Discovering JMP 12 provides a basic introduction to using JMP. For new users of JMP, this is a great place to start. The book also includes details about importing your data into JMP, analyzing the data, and sharing the results.

JMP 12 Basic Analysis covers the initial types of analyses that you often perform in JMP, such as univariate, bivariate, and oneway analyses. Creating tables of summary statistics with the Tabulate platform is included along with approximating sampling distributions using bootstrapping. Find information about how to clean up your data before performing analyses.

JMP 12 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

JMP 12 Design of Experiments Guide covers classic DOE designs (for example, full factorial, response surface, and mixture designs). Read about more flexible custom designs, which you generate to fit your particular experimental situation. Discover JMP’s definitive screening designs, an efficient way to identify important factor interactions using fewer runs than required by traditional designs. And read about creating designs that test systems where failures occur as a result of interactions among components or subsystems. The book also provides guidance on determining an appropriate sample size for your study.

Start with JMP 12 Essential Graphing to find the ideal graph for your data. The book begins with Graph Builder, a quick way to create graphs in a drag-and-drop window. Line charts, ellipses, box plots, and maps are just a few of the graphs available in Graph Builder. Find information about creating other types of plots: bubble plots, scatterplots, parallel plots, and more.

JMP 12 Fitting Linear Models focuses on the Fit Model platform and many of its personalities. Linear and logistic regression, analysis of variance and covariance, and stepwise procedures are covered. Also included are multivariate analysis of variance, mixed models, generalized models, and models based on penalized regression techniques.

The JMP 12 JSL Syntax Reference focuses on functions and their arguments, and messages that you send to objects and display boxes. Notes and examples are included.

JMP 12 Multivariate Methods describes techniques for analyzing several variables simultaneously. The book covers descriptive measures, such as correlations. It also describes methods that give insight into the structure of the multivariate data, such as clustering, principal components, discriminant analysis, and partial least squares.

JMP 12 Profilers covers the family of interactive profiling tools, which enable you to view cross-sections of any response surface. The book also includes details about plotting points and surfaces in a three-dimensional graph.

JMP 12 Quality and Process Methodsfocuses on the Fit Model platform and many of its personalities. Linear and logistic regression, analysis of variance and covariance, and stepwise procedures are covered. Also included are multivariate analysis of variance, mixed models, generalized models, and models based on penalized regression techniques.

JMP 12 Reliability and Survival Methods provides details about evaluating and improving reliability in a product or system and analyzing survival data for people and products. The book explains how to fit the best distribution to your time-to-event data or analyze destruction data. A few other topics include analyzing competing causes of failure, modeling reliability as improvements are made over time, and analyzing recurring events.

Scripting Guide provides details for taking advantage of the powerful JMP Scripting Language (JSL). Learn how to write and debug scripts, manipulate data tables, construct display boxes, create JMP applications, and more.

JMP 12 Specialized Models provides details about modeling techniques such as partitioning, neural networks, nonlinear regression, and time series analysis. Topics include the Gaussian platform, which is useful in analyzing computer simulation experiments. The book also covers the Response Screening platform, which is useful in testing the effect of a predictor when you have many responses.

Using JMP 12 covers the initial types of analyses that you often perform in JMP, such as univariate, bivariate, and oneway analyses. Creating tables of summary statistics with the Tabulate platform is included along with approximating sampling distributions using bootstrapping. Find information about how to clean up your data before performing analyses.

TIBCO Spotfire: A Comprehensive Primer is the go-to guide for mastering TIBCO Spotfire, a leading data visualization and analytics tool. Whether you are new to Spotfire or data visualization in general, this book will provide you with a solid foundation to create impactful and actionable visual insights. What this Book will help me do Understand the fundamentals of TIBCO Spotfire and its application in data analytics. Learn how to design compelling visualizations and dashboards that convey meaningful insights. Master advanced data transformations and analysis techniques in TIBCO Spotfire. Integrate Spotfire with external data sources and scripting languages, enhancing its functionality. Optimize Spotfire's performance and usability for enterprise-level implementations. Author(s) None Phillips, an experienced analytics professional and educator, specializes in creating accessible learning materials for data science tools. With a decade of experience in the field, None has helped many organizations unlock their data potential through tools like TIBCO Spotfire. Their approach emphasizes practical understanding, making complex concepts approachable for learners of all levels. Who is it for? The book is perfect for business analysts, data scientists, and other professionals involved in data-driven decision making who want to master TIBCO Spotfire. It's designed for beginners without prior exposure to data visualization or TIBCO Spotfire, offering an accessible entry into the field. Individuals aiming to gain hands-on experience and create enterprise-grade solutions will find this book invaluable. Additionally, it serves as a reference for experienced Spotfire users looking to refine their skills.

This book demonstrates how to create commonly used figures and plots with SAS/GRAPH and ODS Graphics procedures. It provides all the details on selecting the right figure formats, options, and fonts.

Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios. The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations. The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life. Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes: More than 200 examples and exercises, including code and datasets for practice. Relevant examples for all industries. Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course. Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before.

Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – Business and Competitive Analysis, Second Edition in any industry, for any challenge.

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.

Fully revised and updated, the Sixth Edition of the best-selling text Computer Science Illuminated retains the accessibility and in-depth coverage of previous editions, while incorporating all-new material on cutting-edge issues in computer science. Authored by the award-winning Nell Dale and John Lewis, Computer Science Illuminated’s unique and innovative layered approach moves through the levels of computing from an organized, language-neutral perspective.

Designed for the introductory computing and computer science course, this student-friendly Sixth Edition provides students with a solid foundation for further study, and offers non-majors a complete introduction to computing.

Key Features of the Sixth Edition include:

Access to Navigate 2 online learning materials including a comprehensive and interactive eBook, student practice activities and assessments, learning analytics reporting tools, and more
Completely revised sections on HTML and CSS
Updates regarding Top Level Domains, Social Networks, and Google Analytics
All-new section on Internet management, including ICANN control and net neutrality 
New design, including fully revised figures and tables
New and updated Did You Know callouts are included in the chapter margins
New and revised Ethical Issues and Biographies throughout emphasize the history and breadth of computing
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A collection of programming language chapters are available as low-cost bundling options. Available chapters include: Java, C++, Python, Alice, SQL, VB.NET, RUBY, Perl, Pascal, and JavaScript.

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