There are more data tools available than ever before, and it is easier to build a pipeline than it has ever been. These tools and advancements have created an explosion of innovation, resulting in data within today's organizations becoming increasingly distributed and can't be contained within a single brain, a single team, or a single platform. Data lineage can help by tracing the relationships between datasets and providing a map of your entire data universe.

OpenLineage provides a standard for lineage collection that spans multiple platforms, including Apache Airflow, Apache Spark™, Flink®, and dbt. This empowers teams to diagnose and address widespread data quality and efficiency issues in real time. In this session, we will show how to trace data lineage across Apache Spark and Apache Airflow. There will be a walk-through of the OpenLineage architecture and a live demo of a running pipeline with real-time data lineage.

Talk by: Julien Le Dem,Willy Lulciuc

Here’s more to explore: Data, Analytics, and AI Governance: https://dbricks.co/44gu3YU

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Join this session to learn about the Labcorp data platform transformation from on-premises Hadoop to AWS Databricks Lakehouse. We will share best practices and lessons learned from cloud-native data platform selection, implementation, and migration from Hadoop (within six months) with Unity Catalog.

We will share steps taken to retire several legacy on-premises technologies and leverage Databricks native features like Spark streaming, workflows, job pools, cluster policies and Spark JDBC within Databricks platform. Lessons learned in Implementing Unity Catalog and building a security and governance model that scales across applications. We will show demos that walk you through batch frameworks, streaming frameworks, data compare tools used across several applications to improve data quality and speed of delivery.

Discover how we have improved operational efficiency, resiliency and reduced TCO, and how we scaled building workspaces and associated cloud infrastructure using Terraform provider.

Talk by: Mohan Kolli and Sreekanth Ratakonda

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As one of the world's largest fast-food chains, McDonald's manages massive amounts of data for customers, sales, inventory, marketing, and more. And at that scale, ensuring the accuracy, reliability, and quality of all that data comes with a new set of complex challenges. Developing manual data quality checks with legacy tools was too time consuming and resource-intensive, requiring developer support and data domain expertise. Ultimately, they struggled to scale their checks across their enterprise data pipelines.

Join our featured customer session, where you’ll hear from Matt Sandler, Senior Director of Data and Analytics at McDonald’s, about how they use the Lightup Deep Data Quality platform to deploy pushdown data quality checks in minutes, not months — without developer support. From reactive to proactive, the McDonald’s data team leverages Lightup to scale their data quality checks across petabytes of data, ensuring high-quality data and reliable analytics for their products and services. During the session, you’ll learn:

• The key challenges of scaling Data Quality checks with legacy tools
• Why fixing data quality (fast) was critical to launching their new loyalty program and personalized marketing initiatives
• How quickly McDonald’s ramped up with Lightup, transforming their data quality struggles into success

After the session, you’ll understand:

• Why McDonald’s phased out their legacy Data Quality tools
• The benefits of using pushdown data quality checks, AI-powered anomaly detection, and incident alerts
• Best practices for scaling data quality checks in your own organization

Talk by: Matt Sandler and Manu Bansal

Here’s more to explore: Data, Analytics, and AI Governance: https://dbricks.co/44gu3YU

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As part of Comcast Effectv’s transformation into a completely digital advertising agency, it was key to develop an approach to manage and remediate data quality issues related to customer data so that the sales organization is using reliable data to enable data-driven decision making. Like many organizations, Effectv's customer lifecycle processes are spread across many systems utilizing various integrations between them. This results in key challenges like duplicate and redundant customer data that requires rationalization and remediation. Data is at the core of Effectv’s modernization journey with the intended result of winning more business, accelerating order fulfillment, reducing make-goods and identifying revenue.

In partnership with Slalom Consulting, Comcast Effectv built a traditional lakehouse on Databricks to ingest data from all of these systems but with a twist; they anchored every engineering decision in how it will enable their data governance program.

In this session, we will touch upon the data transformation journey at Effectv and dive deeper into the implementation of data governance leveraging Databricks solutions such as Delta Lake, Unity Catalog and DB SQL. Key focus areas include how we baked master data management into our pipelines by automating the matching and survivorship process, and bringing it all together for the data consumer via DBSQL to use our certified assets in bronze, silver and gold layers.

By making thoughtful decisions about structuring data in Unity Catalog and baking MDM into ETL pipelines, you can greatly increase the quality, reliability, and adoption of single-source-of-truth data so your business users can stop spending cycles on wrangling data and spend more time developing actionable insights for your business.

Talk by: Maggie Davis and Risha Ravindranath

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Language models are incredible engineering breakthroughs but require auditing and risk management before productization. These systems raise concerns about toxicity, transparency and reproducibility, intellectual property licensing and ownership, disinformation and misinformation, supply chains, and more. How can your organization leverage these new tools without taking on undue or unknown risks? While language models and associated risk management are in their infancy, a small number of best practices in governance and risk are starting to emerge. If you have a language model use case in mind, want to understand your risks, and do something about them, this presentation is for you! We'll be covering the following: 

• Studying past incidents in the AI Incident Database and using this information to guide debugging.
• Adhering to authoritative standards, like the NIST AI Risk Management Framework. 
• Finding and fixing common data quality issues.
• Applying general public tools and benchmarks as appropriate (e.g., BBQ, Winogender, TruthfulQA).
• Binarizing specific tasks and debugging them using traditional model assessment and bias testing.
• Engineering adversarial prompts with strategies like counterfactual reasoning, role-playing, and content exhaustion. 
• Conducting random attacks: random sequences of attacks, prompts, or other tests that may evoke unexpected responses. 
• Countering prompt injection attacks, auditing for backdoors and data poisoning, ensuring endpoints are protected with authentication and throttling, and analyzing third-party dependencies. 
• Engaging stakeholders to help find problems system designers and developers cannot see. 
• Everyone knows that generative AI is going to be huge. Don't let inadequate risk management ruin the party at your organization!

Talk by: Patrick Hall

Here’s more to explore: LLM Compact Guide: https://dbricks.co/43WuQyb Big Book of MLOps: https://dbricks.co/3r0Pqiz

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Every year, billions of dollars are lost due to water risks from storms, floods, and droughts. Water data scarcity and excess are issues that risk models cannot overcome, creating a world of uncertainty. Divirod is building a platform of water data by normalizing diverse data sources of varying velocity into one unified data asset. In addition to publicly available third-party datasets, we are rapidly deploying our own IoT sensors. These sensors ingest signals at a rate of about 100,000 messages per hour into preprocessing, signal-processing, analytics, and postprocessing workloads in one spark-streaming pipeline to enable critical real-time decision-making processes. By leveraging streaming architecture, we were able to reduce end-to-end latency from tens of minutes to just a few seconds.

We are leveraging Delta Lake to provide a single query interface across multiple tables of this continuously changing data. This enables data science and analytics workloads to always use the most current and comprehensive information available. In addition to the obvious schema transformations, we implement data quality metrics and datum conversions to provide a trustworthy unified dataset.

Talk by: Adam Wilson and Heiko Udluft

Here’s more to explore: Big Book of Data Engineering: 2nd Edition: https://dbricks.co/3XpPgNV The Data Team's Guide to the Databricks Lakehouse Platform: https://dbricks.co/46nuDpI

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The US Army Corps of Engineers (USACE) is responsible for maintaining and improving nearly 12,000 miles of shallow-draft (9'-14') inland and intracoastal waterways, 13,000 miles of deep-draft (14' and greater) coastal channels, and 400 ports, harbors, and turning basins throughout the United States. Because these components of the national waterway network are considered assets to both US commerce and national security, they must be carefully managed to keep marine traffic operating safely and efficiently.

The National DQM Program is tasked with providing USACE a nationally standardized remote monitoring and documentation system across multiple vessel types with timely data access, reporting, dredge certifications, data quality control, and data management. Government systems have often lagged commercial systems in modernization efforts, and the emergence of the cloud and Data Lakehouse Architectures have empowered USACE to successfully move into the modern data era.

This session incorporates aspects of these topics: Data Lakehouse Architecture: Delta Lake, platform security and privacy, serverless, administration, data warehouse, Data Lake, Apache Iceberg, Data Mesh GIS: H3, MOSAIC, spatial analysis data engineering: data pipelines, orchestration, CDC, medallion architecture, Databricks Workflows, data munging, ETL/ELT, lakehouses, data lakes, Parquet, Data Mesh, Apache Spark™ internals. Data Streaming: Apache Spark Structured Streaming, real-time ingestion, real-time ETL, real-time ML, real-time analytics, and real-time applications, Delta Live Tables. ML: PyTorch, TensorFlow, Keras, scikit-learn, Python and R ecosystems data governance: security, compliance, RMF, NIST data sharing: sharing and collaboration, delta sharing, data cleanliness, APIs.

Talk by: Jeff Mroz

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In this presentation, Matillion’s Sarah Pollitt, Group Product Manager for ETL, will discuss how you can use Matillion to load data from popular data sources such as Salesforce, SAP, and over a hundred out-of-the-box connectors into your data lakehouse. You can quickly transform this data using powerful tools like Matillion or dbt, or your own custom notebooks, to derive valuable insights. She will also explore how you can run streaming pipelines to ensure real-time data processing, and how you can extract and manage this data using popular governance tools such as Alation or Collibra, ensuring compliance and data quality. Finally, Sarah will showcase how you can seamlessly integrate this data into your analytics tools of choice, such as Thoughtspot, PowerBI, or any other analytics tool that fits your organization's needs.

Talk by: Rick Wear

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A global franchise retailer was struggling to understand the value of its employees and had not fostered a data-driven enterprise. During the journey to use facts as the basis for decision making, Databricks became the facilitator of DataMesh and created the pipelines, analytics and source engine for a three-layer — bronze, silver, gold — lakehouse that supports the HR domain and drives the integration of multiple additional domains: sales, customer satisfaction, product quality and more. In this talk, we will walk through:

• The business rationale and drivers
• The core data sources
• The data products, analytics and pipelines
• The adoption of Unity Catalog for data privacy compliance /adherence and data management
• Data quality metrics

Join us to see the analytic product and the design behind this innovative view of employees and their business outcomes.

Talk by: Rebecca Bucnis

Here’s more to explore: State of Data + AI Report: https://dbricks.co/44i2HBp Databricks named a Leader in 2022 Gartner® Magic QuadrantTM CDBMS: https://dbricks.co/3phw20d

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The challenge is no longer how big, diverse, or distributed your data is. It's that you can't trust it. Companies are utilizing rules and metrics to monitor data quality, but they’re tedious to set up and maintain. We will present a set of fully unsupervised machine learning algorithms for monitoring data quality at scale, which requires no setup, catching unexpected issues and preventing alert fatigue by minimizing false positives. At the end of this talk, participants will be equipped with insight into unsupervised data quality monitoring, its advantages and limitations, and how it can help scale trust in your data.

Talk by: Vicky Andonova

Here’s more to explore: LLM Compact Guide: https://dbricks.co/43WuQyb Big Book of MLOps: https://dbricks.co/3r0Pqiz

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Fivetran helps Enterprise and Commercial companies improve the efficiency of their data movement, infrastructure, and analysis by providing a secure, scalable platform for high-volume data movement. In this fireside chat, we will dive into the pain points that drove Catalyst, a cloud-based platform that helps software companies grow revenue with advanced insights and workflows that strengthen customer adoption, retention, expansion and advocacy, to begin their search for a partnership that would automate and simplify data management along with the pivotal success driven by the implementation of Fivetran and Databricks. 

Discover how together Fivetran and Databricks:

• Deliver scalable, real-time analytics to customers with minimal configuration and centralize customer data into customer success tools.
• Improve Catalyst’s visibility into customer health, opportunities, and risks across all teams.
• Turn data into revenue-driving insights around digital customer behavior with improved targeting and Ai/ Machine learning.
• Provide a robust and scalable data infrastructure that supports Catalyst’s growing data needs, with improvements in data availability, data quality, and overall efficiency in data operations.

Talk by: Edward Chiu and Lauren Schwartz

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Chesapeake Regional Information System for our Patients (CRISP), a nonprofit healthcare information exchange (HIE), initially partnered with Slalom to build a Databricks data lakehouse architecture in response to the analytics demands of the COVID-19 pandemic, since then they have expanded the platform to additional use cases. Recently they have worked together to engineer streaming data pipelines to process healthcare messages, such as HL7, to help CRISP become vendor independent.

This session will focus on the improvements CRISP has made to their data lakehouse platform to support streaming use cases and the impact these changes have had for the organization. We will touch on using Databricks Auto Loader to efficiently ingest incoming files, ensuring data quality with Delta Live Tables, and sharing data internally with a SQL warehouse, as well as some of the work CRISP has done to parse and standardize HL7 messages from hundreds of sources. These efforts have allowed CRISP to stream over 4 million messages daily in near real-time with the scalability it needs to continue to onboard new healthcare providers so it can continue to facilitate care and improve health outcomes.

Talk by: Andy Hanks and Chris Mantz

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You’ve successfully built your data lakehouse. Congratulations! But what happens when your operational data stores, streaming systems like Apache Kafka or data ingestion systems produce bad data into the lakehouse? Can you be proactive when it comes to preventing bad data from affecting your business? How can you take advantage of automation to ensure that raw data assets become well maintained data products (clear ownership, documentation and sensitivity classification) without requiring people to do redundant work across operational, ingestion and lakehouse systems? How do you get live and historical visibility into your entire data ecosystem (schemas, pipelines, data lineage, models, features and dashboards) within and across your production services, ingestion pipelines and data lakehouse? Data engineers struggle with data quality and data governance issues constantly interrupting their day and limiting their upside impact on the business.

In this talk, we will share how data engineers from our 3K+ strong DataHub community are using DataHub to track lineage, understand data quality, and prevent failures from impacting their important dashboards, ML models and features. The talk will include details of how DataHub extracts lineage automatically from Spark, schema and statistics from Delta Lake and shift-left strategies for developer-led governance.

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A common pattern in Data Lake and Lakehouse design is structuring data into zones, with Bronze, Silver and Gold being typical labels. Each zone is suitable for different workloads and different consumers: for instance, machine learning algorithms typically process against Bronze or Silver, while analytic dashboards often query Gold. This prompts the question: which layer is best suited for applying data quality rules and actions? Our answer: all of them.

In this session, we’ll expand on our answer by describing the purposes of the different zones, and mapping the categories of data quality relevant for each by assessing its qualitative requirements. We’ll describe Data Enrichment: the practice of making observed anomalies available as inputs to downstream data pipelines, and provide recommendations for when to merely alert, when to quarantine data, when to halt pipelines, and when to apply automated corrective actions.

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Lakehouses like Databricks’ Delta Lake are becoming the central brain for all data systems. But Lakehouses are only one component of the data stack. There are many building blocks required for tackling data needs, including data integrations, data transformation, data quality, observability, orchestration etc.

In this session, we will present how open source powers companies' approach to building a modern data stack. We will talk about technologies like Airbyte, Airflow, dbt, Preset, and how to connect them in order to build a customized and extensible data platform centered around Databricks.

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Within Wehkamp we required a uniform way to provide reliable and on time data to the business, while making this access compliant with GDPR. Unlocking all the data sources that we have scattered across the company and democratize the data access was of the utmost importance, allowing us to empower the business with more, better and faster data.

Focusing on open source technologies, we've built a data platform almost from the ground up that focuses on 3 levels of data curation - bronze, silver and gold - which follows the LakeHouse Architecture. The ingestion into bronze is where the PII fields are pseudonymized, making the use of the data within the delta lake compliant and, since there is no visible user data, it means everyone can use the entire delta lake for exploration and new use cases. Naturally, specific teams are allowed to see some user data that is necessary for their use cases. Besides the standard architecture, we've developed a library that allows us to ingest new data sources by adding a JSON config file with the characteristics. This combined with the ACID transactions that delta provides and the efficient Structured Stream provided through Auto Loader has allowed a small team to maintain 100+ streams with insignificant downtime.

Some other components of this platform are the following: - Alerting to Slack - Data quality checks - CI/CD - Stream processing with the delta engine

The feedback so far has been encouraging, as more and more teams across the company are starting to use the new platform and taking advantage of all its perks. It is still a long time until we get to turn off some of the components of the old data platform, but it has come a long way.

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Technologies like Databricks Delta Lake and Databricks SQL enable enterprises to store and query their data. But existing rules and metrics approaches to monitoring the quality of this data are tedious to set up and maintain, fail to catch unexpected issues, and generate false positive alerts that lead to alert fatigue.

In this talk, Jeremy will describe a set of fully unsupervised machine learning algorithms for monitoring data quality at scale in Databricks. He will cover how the algorithms work, their strengths and weaknesses, and how they are tested and calibrated.

Participants will leave this talk with an understanding of unsupervised data quality monitoring, its strengths and weaknesses, and how to begin monitoring data using it in Databricks.

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With businesses competing to deliver value while growing rapidly and adapting to changing markets, it is more important than ever for data teams to support faster and reliable insights. We need to fail fast, learn, adapt, release and repeat. For us, Trusted and unified data infrastructure with standardized practices is at the crux of it all

In this talk: we'll go over Atlassian's data engineering team organization, infrastructure and development practices

• Team organization and roles
• Overview of our data engineering technical stack
• Code repositories and CICD setup
• Testing framework
• Development walkthrough
• Production data quality & integrity
• Alerting & Monitoring
• Tracking operational metrics (SLI/SLO, Cost)

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Serving patients in over 100 countries, Amgen is a leading global biotech company focused on developing therapies that have the power to save lives. Delivering on this mission requires our commercial teams to regularly meet with healthcare providers to discuss new treatments that can help patients in need. With the onset of the pandemic, where face-to-face interactions with doctors and other Healthcare Providers (HCPs) were severely impacted, Amgen had to rethink these interactions. With that in mind, the Amgen Commercial Data and Analytics team leveraged a modern data and AI architecture built on the Databricks Lakehouse to help accelerate its digital and data insights capabilities. This foundation enabled Amgen’s teams to develop a comprehensive, customer-centric view to support flexible go-to-market models and provide personalized experiences to our customers. In this presentation, we will share our recent journey of how we took an agile approach to bringing together over 2.2 petabytes of internally generated and externally sourced vendor data , and onboard into our AWS Cloud and Databricks environments to enable a standardized, scalable and robust capabilities to meet the business requirements in our fast-changing life sciences environment. We will share use cases of how we harmonized and managed our diverse sets of data to deliver efficiency, simplification, and performance outcomes for the business. We will cover the following aspects of our journey along with best practices we learned over time: • Our architecture to support Amgen’s Commercial Data & Analytics constant processing around the globe • Engineering best practices for building large scale Data Lakes and Analytics platforms such as Team organization, Data Ingestion and Data Quality Frameworks, DevOps Toolkit and Maturity Frameworks, and more • Databricks capabilities adopted such as Delta Lake, Workspace policies, SQL workspace endpoints, and MLflow for model registry and deployment. Also, various tools were built for Databricks workspace administration • Databricks capabilities being explored for future, such as Multi-task Orchestration, Container-based Apache Spark Processing, Feature Store, Repos for Git integration, etc. • The types of commercial analytics use cases we are building on the Databricks Lakehouse platform Attendees building global and Enterprise scale data engineering solutions to meet diverse sets of business requirements will benefit from learning about our journey. Technologists will learn how we addressed specific Business problems via reusable capabilities built to maximize value.

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Microservices is an increasingly popular architecture much loved by application teams, for it allows services to be developed and scaled independently. Data teams, though, often need a centralized repository where all data from different services come together to join and aggregate. The data platform can serve as a single source of company facts, enable near real time analytics, and secure sharing of massive data sets across clouds.

A viable microservices ingestion pattern is Change Data Capture, using AWS Database Migration Services or Debezium. CDC proves to be a scalable solution ideal for stable platforms, but it has several challenges for evolving services: Frequent schema changes, complex, unsupported DDL during migration, and automated deployments are but a few. An event streaming architecture can address these challenges.

Confluent, for example, provides a schema registry service where all services can register their event schemas. Schema registration helps with verifying that the events are being published based on the agreed contracts between data producers and consumers. It also provides a separation between internal service logic and the data consumed downstream. The services write their events to Kafka using the registered schemas with a specific topic based on the type of the event.

Data teams can leverage Spark jobs to ingest Kafka topics into Bronze tables in the Delta Lake. On ingestion, the registered schema from schema registry is used to validate the schema based on the provided version. A merge operation is sometimes called to translate events into final states of the records per business requirements.

Data teams can take advantage of Delta Live Tables on streaming datasets to produce Silver and Gold tables in near real time. Each input data source also has a set of expectations to ensure data quality and business rules. The pipeline allows Engineering and Analytics to collaborate by mixing Python and SQL. The refined data sets are then fed into Auto ML for discovery and baseline modeling.

To expose Gold tables to more consumers, especially non spark users across clouds, data teams can implement Delta Sharing. Recipients can accesses Silver tables from a different cloud and build their own analytics data sets. Analytics teams can also access Gold tables via pandas Delta Sharing client and BI tools.

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