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marketing crm

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2020-Q1 2026-Q1

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Summary We have been building platforms and workflows to store, process, and analyze data since the earliest days of computing. Over that time there have been countless architectures, patterns, and "best practices" to make that task manageable. With the growing popularity of cloud services a new pattern has emerged and been dubbed the "Modern Data Stack". In this episode members of the GoDataDriven team, Guillermo Sanchez, Bram Ochsendorf, and Juan Perafan, explain the combinations of services that comprise this architecture, share their experiences working with clients to employ the stack, and the benefits of bringing engineers and business users together with data.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management You listen to this show to learn about all of the latest tools, patterns, and practices that power data engineering projects across every domain. Now there’s a book that captures the foundational lessons and principles that underly everything that you hear about here. I’m happy to announce I collected wisdom from the community to help you in your journey as a data engineer and worked with O’Reilly to publish it as 97 Things Every Data Engineer Should Know. Go to dataengineeringpodcast.com/97things today to get your copy! When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. We’ve all been asked to help with an ad-hoc request for data by the sales and marketing team. Then it becomes a critical report that they need updated every week or every day. Then what do you do? Send a CSV via email? Write some Python scripts to automate it? But what about incremental sync, API quotas, error handling, and all of the other details that eat up your time? Today, there is a better way. With Census, just write SQL or plug in your dbt models and start syncing your cloud warehouse to SaaS applications like Salesforce, Marketo, Hubspot, and many more. Go to dataengineeringpodcast.com/census today to get a free 14-day trial. Your host is Tobias Macey and today I’m interviewing Guillermo Sanchez, Bram Ochsendorf, and Juan Perafan about their experiences with managed services in the modern data stack in their work as consultants at GoDataDriven

Interview

Introduction How did you get involved in the area of data management? Can you start by giving your definition of the modern data stack?

What are the key characteristics of a tool or platform that make it a candidate for the "modern" stack?

How does the modern data stack shift the responsibilities and capabilities of data professionals and consumers? What are some difficulties that you face when working with customers to migrate to these new architectures? What are some of the limitations of the components or

Summary At the core of every data pipeline is an workflow manager (or several). Deploying, managing, and scaling that orchestration can consume a large fraction of a data team’s energy so it is important to pick something that provides the power and flexibility that you need. SaaSGlue is a managed service that lets you connect all of your systems, across clouds and physical infrastructure, and spanning all of your programming languages. In this episode Bart and Rich Wood explain how SaaSGlue is architected to allow for a high degree of flexibility in usage and deployment, their experience building a business with family, and how you can get started using it today. This is a fascinating platform with an endless set of use cases and a great team of people behind it.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. We’ve all been asked to help with an ad-hoc request for data by the sales and marketing team. Then it becomes a critical report that they need updated every week or every day. Then what do you do? Send a CSV via email? Write some Python scripts to automate it? But what about incremental sync, API quotas, error handling, and all of the other details that eat up your time? Today, there is a better way. With Census, just write SQL or plug in your dbt models and start syncing your cloud warehouse to SaaS applications like Salesforce, Marketo, Hubspot, and many more. Go to dataengineeringpodcast.com/census today to get a free 14-day trial. Your host is Tobias Macey and today I’m interviewing Rich and Bart Wood about SaasGlue, a SaaS-based integration, orchestration and automation platform that lets you fill the gaps in your existing automation infrastructure

Interview

Introduction How did you get involved in the area of data management? Can you describe what SaasGlue is and the story behind it?

I understand that you are building this company with your 3 brothers. What have been the pros and cons of working with your family on this project?

What are the main use cases that you are focused on enabling?

Who are your target users and how has that influenced the features and design of the platform?

Orchestration, automation, and workflow management are all areas that have a range of active products and projects. How do you characterize SaaSGlue’s position in the overall ecosystem?

What are some of the ways that you see it integrated into a data platform?

What are the core elements and concepts of the SaaSGlue platform? How is the SaaSGlue platform architected?

How have the goals and design of the platform changed or evolved since you first began working on it? What are some of the assumptio

Summary While the overall concept of timeseries data is uniform, its usage and applications are far from it. One of the most demanding applications of timeseries data is for application and server monitoring due to the problem of high cardinality. In his quest to build a generalized platform for managing timeseries Paul Dix keeps getting pulled back into the monitoring arena. In this episode he shares the history of the InfluxDB project, the business that he has helped to build around it, and the architectural aspects of the engine that allow for its flexibility in managing various forms of timeseries data. This is a fascinating exploration of the technical and organizational evolution of the Influx Data platform, with some promising glimpses of where they are headed in the near future.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. We’ve all been asked to help with an ad-hoc request for data by the sales and marketing team. Then it becomes a critical report that they need updated every week or every day. Then what do you do? Send a CSV via email? Write some Python scripts to automate it? But what about incremental sync, API quotas, error handling, and all of the other details that eat up your time? Today, there is a better way. With Census, just write SQL or plug in your dbt models and start syncing your cloud warehouse to SaaS applications like Salesforce, Marketo, Hubspot, and many more. Go to dataengineeringpodcast.com/census today to get a free 14-day trial. Your host is Tobias Macey and today I’m interviewing Paul Dix about Influx Data and the different facets of the market for timeseries databases

Interview

Introduction How did you get involved in the area of data management? Can you describe what you are building at Influx Data and the story behind it? Timeseries data is a fairly broad category with many variations in terms of storage volume, frequency, processing requirements, etc. This has led to an explosion of database engines and related tools to address these different needs. How do you think about your position and role in the ecosystem?

Who are your target customers and how does that focus inform your product and feature priorities? What are the use cases that Influx is best suited for?

Can you give an overview of the different projects, tools, and services that comprise your platform? How is InfluxDB architected?

How have the design and implementation of the DB engine changed or evolved since you first began working on it? What are you optimizing for on the consistency vs. availability spectrum of CAP? What is your approach to clustering/data distribution beyond a single node?

Summary The database is the core of any system because it holds the data that drives your entire experience. We spend countless hours designing the data model, updating engine versions, and tuning performance. But how confident are you that you have configured it to be as performant as possible, given the dozens of parameters and how they interact with each other? Andy Pavlo researches autonomous database systems, and out of that research he created OtterTune to find the optimal set of parameters to use for your specific workload. In this episode he explains how the system works, the challenge of scaling it to work across different database engines, and his hopes for the future of database systems.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. We’ve all been asked to help with an ad-hoc request for data by the sales and marketing team. Then it becomes a critical report that they need updated every week or every day. Then what do you do? Send a CSV via email? Write some Python scripts to automate it? But what about incremental sync, API quotas, error handling, and all of the other details that eat up your time? Today, there is a better way. With Census, just write SQL or plug in your dbt models and start syncing your cloud warehouse to SaaS applications like Salesforce, Marketo, Hubspot, and many more. Go to dataengineeringpodcast.com/census today to get a free 14-day trial. Your host is Tobias Macey and today I’m interviewing Andy Pavlo about OtterTune, a system to continuously monitor and improve database performance via machine learning

Interview

Introduction How did you get involved in the area of data management? Can you describe what OtterTune is and the story behind it?

How does it relate to your work with NoisePage?

What are the challenges that database administrators, operators, and users run into when working with, configuring, and tuning transactional systems?

What are some of the contributing factors to the sprawling complexity of the configurable parameters for these databases?

Can you describe how OtterTune is implemented?

What are some of the aggregate benefits that OtterTune can gain by running as a centralized service and learning from all of the systems that it connects to? What are some of the assumptions that you made when starting the commercialization of this technology that have been challenged or invalidated as you began working with initial customers? How have the design and goals of the system changed or evolved since you first began working on it?

What is involved in adding support for a new database engine?

How applicable are the OtterTune capabilities to analyti

Summary When you build a machine learning model, the first step is always to load your data. Typically this means downloading files from object storage, or querying a database. To speed up the process, why not build the model inside the database so that you don’t have to move the information? In this episode Paige Roberts explains the benefits of pushing the machine learning processing into the database layer and the approach that Vertica has taken for their implementation. If you are looking for a way to speed up your experimentation, or an easy way to apply AutoML then this conversation is for you.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. We’ve all been asked to help with an ad-hoc request for data by the sales and marketing team. Then it becomes a critical report that they need updated every week or every day. Then what do you do? Send a CSV via email? Write some Python scripts to automate it? But what about incremental sync, API quotas, error handling, and all of the other details that eat up your time? Today, there is a better way. With Census, just write SQL or plug in your dbt models and start syncing your cloud warehouse to SaaS applications like Salesforce, Marketo, Hubspot, and many more. Go to dataengineeringpodcast.com/census today to get a free 14-day trial. Your host is Tobias Macey and today I’m interviewing Paige Roberts about machine learning workflows inside the database

Interview

Introduction How did you get involved in the area of data management? Can you start by giving an overview of the current state of the market for databases that support in-process machine learning?

What are the motivating factors for running a machine learning workflow inside the database?

What styles of ML are feasible to do inside the database? (e.g. bayesian inference, deep learning, etc.) What are the performance implications of running a model training pipeline within the database runtime? (both in terms of training performance boosts, and database performance impacts) Can you describe the architecture of how the machine learning process is managed by the database engine? How do you manage interacting with Python/R/Jupyter/etc. when working within the database? What is the impact on data pipeline and MLOps architectures when using the database to manage the machine learning workflow? What are the most interesting, innovative, or unexpected ways that you have seen in-database ML used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on machine learning inside the database? When is in-database ML the wrong choice? What are the recent trends/

Summary The way to build maintainable software and systems is through composition of individual pieces. By making those pieces high quality and flexible they can be used in surprising ways that the original creators couldn’t have imagined. One such component that has gone above and beyond its originally envisioned use case is BookKeeper, a distributed storage system that is optimized for durability and speed. In this episode Matteo Merli shares the story behind the creation of BookKeeper, the various ways that it is being used today, and the architectural aspects that make it such a strong building block for projects such as Pulsar. He also shares some of the other interesting systems that have been built on top of it and an amusing war story of running it at scale in its early years.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. We’ve all been asked to help with an ad-hoc request for data by the sales and marketing team. Then it becomes a critical report that they need updated every week or every day. Then what do you do? Send a CSV via email? Write some Python scripts to automate it? But what about incremental sync, API quotas, error handling, and all of the other details that eat up your time? Today, there is a better way. With Census, just write SQL or plug in your dbt models and start syncing your cloud warehouse to SaaS applications like Salesforce, Marketo, Hubspot, and many more. Go to dataengineeringpodcast.com/census today to get a free 14-day trial. Your host is Tobias Macey and today I’m interviewing Matteo Merli about Apache BookKeeper, a scalable, fault-tolerant, and low-latency storage service optimized for real-time workloads

Interview

Introduction How did you get involved in the area of data management? Can you describe what BookKeeper is and the story behind it? What are the most notable features/capabilities of BookKeeper? What are some of the ways that BookKeeper is being used? How has your work on Pulsar influenced the features and product direction of BookKeeper? Can you describe the architecture of a BookKeeper cluster?

How have the design and goals of BookKeeper changed or evolved over time?

What is the impact of record-oriented storage on data distribution/allocation within the cluster when working with variable record sizes? What are some of the operational considerations that users should be aware of? What are some of the most interesting/compelling features from your perspective? What are some of the most often overlooked or misunderstood capabilities of BookKeeper? What are the most interesting, innovative, or unexpected ways that you have seen BookKeeper used? What

Summary

Building an ETL pipeline is a common need across businesses and industries. It’s easy to get one started but difficult to manage as new requirements are added and greater scalability becomes necessary. Rather than duplicating the efforts of other engineers it might be best to use a hosted service to handle the plumbing so that you can focus on the parts that actually matter for your business. In this episode CTO and co-founder of Alooma, Yair Weinberger, explains how the platform addresses the common needs of data collection, manipulation, and storage while allowing for flexible processing. He describes the motivation for starting the company, how their infrastructure is architected, and the challenges of supporting multi-tenancy and a wide variety of integrations.

Preamble

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline you’ll need somewhere to deploy it, so check out Linode. With private networking, shared block storage, node balancers, and a 40Gbit network, all controlled by a brand new API you’ve got everything you need to run a bullet-proof data platform. Go to dataengineeringpodcast.com/linode to get a $20 credit and launch a new server in under a minute. For complete visibility into the health of your pipeline, including deployment tracking, and powerful alerting driven by machine-learning, DataDog has got you covered. With their monitoring, metrics, and log collection agent, including extensive integrations and distributed tracing, you’ll have everything you need to find and fix performance bottlenecks in no time. Go to dataengineeringpodcast.com/datadog today to start your free 14 day trial and get a sweet new T-Shirt. Go to dataengineeringpodcast.com to subscribe to the show, sign up for the newsletter, read the show notes, and get in touch. Your host is Tobias Macey and today I’m interviewing Yair Weinberger about Alooma, a company providing data pipelines as a service

Interview

Introduction How did you get involved in the area of data management? What is Alooma and what is the origin story? How is the Alooma platform architected?

I want to go into stream VS batch here What are the most challenging components to scale?

How do you manage the underlying infrastructure to support your SLA of 5 nines? What are some of the complexities introduced by processing data from multiple customers with various compliance requirements?

How do you sandbox user’s processing code to avoid security exploits?

What are some of the potential pitfalls for automatic schema management in the target database? Given the large number of integrations, how do you maintain the

What are some challenges when creating integrations, isn’t it simply conforming with an external API?

For someone getting started with Alooma what does the workflow look like? What are some of the most challenging aspects of building and maintaining Alooma? What are your plans for the future of Alooma?

Contact Info

LinkedIn @yairwein on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Links

Alooma Convert Media Data Integration ESB (Enterprise Service Bus) Tibco Mulesoft ETL (Extract, Transform, Load) Informatica Microsoft SSIS OLAP Cube S3 Azure Cloud Storage Snowflake DB Redshift BigQuery Salesforce Hubspot Zendesk Spark The Log: What every software engineer should know about real-time data’s unifying abstraction by Jay Kreps RDBMS (Relational Database Management System) SaaS (Software as a Service) Change Data Capture Kafka Storm Google Cloud PubSub Amazon Kinesis Alooma Code Engine Zookeeper Idempotence Kafka Streams Kubernetes SOC2 Jython Docker Python Javascript Ruby Scala PII (Personally Identifiable Information) GDPR (General Data Protection Regulation) Amazon EMR (Elastic Map Reduce) Sequoia Capital Lightspeed Investors Redis Aerospike Cassandra MongoDB

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Support Data Engineering Podcast