Maximize your Google Cloud ROI with automation! This session explores strategies for rate optimization, specifically focusing on automating Committed Use Discount (CUD) management. Learn how to intelligently purchase CUDs to achieve optimal savings and dramatically reduce your cloud spend. Discover how to effectively distribute risk through commitment laddering and other strategies. Gain insight into how automation can free up your FinOps team’s time to focus on higher-value activities in the cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Google Cloud's Yasmeen Ahmad, Deutsche Telekom's VP of Data & Architecture Ashutosh Mishra and Snap's Senior Engineering Leader Bo Chen for a fireside chat exploring the future of the data lakehouse. They'll discuss how evolving architectures can empower organizations to handle explosive data growth and leverage the full potential of AI. Gain valuable insights into building a future-proof data foundation that fuels innovation in 2025 and beyond.

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Build robust ETL pipelines on Google Cloud! This hands-on lab teaches you to use Dataflow (Python) and BigQuery to ingest and transform public datasets. Learn design considerations and implementation details to create effective data pipelines for your needs.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Join CDW for an inspiring discussion on the journey from mainframe to cloud. Learn how our cloud leaders helped Jeff Thurston from Jim’s Formalwear Inc. tackle legacy system migration, simplify data processes, and unlock their full cloud potential through automated data updates, streamlined reporting, and a foundation for cloud-native innovation. Don’t miss insights from CDW Google experts on transforming today’s challenges into tomorrow’s breakthroughs.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.

App life cycles with Google Cloud databases and runtimes have gotten smarter. This session takes you through the life cycle of building and optimizing scalable, high-performance generative AI apps. We’ll use Google’s latest natural language and vector search technologies to build the “art of the possible” for AI-powered software. We’ll also cover various app design patterns using Gemini Code Assist, foundation models, agentic retrieval-augmented generation (RAG), and orchestration frameworks, and show you how it all comes together in a live demo.

BigQuery is unifying data management, analytics, governance, and AI. Join this session to learn about the latest innovations in BigQuery to help you get actionable insights from your multimodal data and accelerate AI innovation with a secure data foundation and new-gen AI-powered experiences. Hear how Mattel utilized BigQuery to create a no-code, shareable template for data processing, analytics, and AI modeling, leveraging their existing data and streamlining the entire workflow from ETL to AI implementation within a single platform.

This session showcases an end-to-end generative AI application on Google Cloud. We’ll demonstrate how to use Gemini 2.0 Flash to analyze user-uploaded images, extract features, and generate descriptions stored in AlloyDB. Then we’ll show you how to fine-tune Gemini 2.0 Flash with BigQuery and generate outfit recommendations with AlloyDB low-latency querying. Finally, we’ll use the output from Gemini 2.0 Flash and Imagen 3 to create visuals of the outfits and deploy the entire solution on Cloud Run.

Level up your Java apps with the power of Gemini. This session explores how Java developers can easily integrate generative AI features into their applications using LangChain4j. We’ll cover everything from building chatbots and implementing in-context learning to creating agentic workflows and using advanced techniques like unstructured data extraction. Learn best practices and build smart, AI-powered Java applications with ease. No Python experience required.

Unlock the potential of AI with high-performance, scalable lakehouses using BigQuery and Apache Iceberg. This session details how BigQuery leverages Google's infrastructure to supercharge Iceberg, delivering peak performance and resilience. Discover BigQuery's unified read/write path for rapid queries, superior storage management beyond simple compaction, and robust, high-throughput streaming pipelines. Learn how Spotify utilizes BigQuery's lakehouse architecture for a unified data source, driving analytics and AI innovation.

Check out Google’s recommended architecture for bringing agents to your products, powered by Gemini, Firebase, Google Cloud, and Angular.

Build fully integrated streaming pipelines on Google Cloud and learn how to leverage AlloyDB, Datastream, BigQuery, Looker, and Vertex AI for real-time data analysis.

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Join us to discuss serverless computing and event-driven architectures with Cloud Run functions. Learn a quick and secure way to connect services and build event-driven architectures with multiple trigger types (HTTP, Pub/Sub, and Eventarc). And get introduced to Eventarc Advanced, centralized access control to your events with support for cross-project delivery.

There are cases when you can’t use Google Cloud services but still want to get all benefits of AlloyDB integration with AI and serve a local model directly to the database. In such cases, AlloyDB Omni deployed in a Kubernetes cluster can be great solution, serving for edge cases and keeping all communications between database and AI model local.

Simplify AI inference using Cloud Run with GPUs and Google Axion Processors. Experience fast instance starts, rapid autoscaling, and scaling to zero with Cloud Run and optimize cost efficiency with Axion.

Continuously deploy Angular and Next.js web apps to Google Cloud from a connected GitHub repository on each commit. Firebase App Hosting detects your framework, builds your app in Cloud Build, and deploys to Cloud Run behind Cloud CDN.

Transform vehicle operational data into actionable intelligence. Reduce maintenance downtime, optimize fleet operations, and make data-driven decisions through interactive diagnostics using Gemini models and BigQuery.

What if you could just speak to websites in the future? Learn how to use a local web AI agent in this case, Google’s Gemma 2 LLM (2B), running in browser via WebGPU (for privacy and cost) to enable a more natural interface to perform tasks on your site.