The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

"...a very useful resource for courses in nonparametric statistics in which the emphasis is on applications rather than on theory. It also deserves a place in libraries of all institutions where introductory statistics courses are taught." -CHOICE This Second Edition presents a practical and understandable approach that enhances and expands the statistical toolset for readers. This book includes: New coverage of the sign test and the Kolmogorov-Smirnov two-sample test in an effort to offer a logical and natural progression to statistical power SPSS (Version 21) software and updated screen captures to demonstrate how to perform and recognize the steps in the various procedures Data sets and odd-numbered solutions provided in an appendix, and tables of critical values Supplementary material to aid in reader comprehension, which includes: narrated videos and screen animations with step-by-step instructions on how to follow the tests using SPSS; online decision trees to help users determine the needed type of statistical test; and additional solutions not found within the book.

How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is absolutely achievable, and the rewards are immense. This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn’t work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business. Coverage Includes Creating a smarter workforce through big data and analytics More effectively optimizing supply chain processes Systematically improving financial forecasting Managing financial risk, increasing operational efficiency, and creating business value Reaching more B2B or B2C customers and deepening their engagement Optimizing manufacturing and product management processes Deploying your sales organization to increase revenue and effectiveness Achieving new levels of excellence in services delivery and reducing risk Transforming IT to enable wider use of analytics “Measuring the immeasurable” and filling gaps in imperfect data Whatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. Analytics Across the Enterprise shows how IBM did it--and how you can, too. Learn more about IBM Analytics

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

Free Mathematica 10 Update Included! Now available from www.wiley.com/go/magrab Updated material includes: - Creating regions and volumes of arbitrary shape and determining their properties: arc length, area, centroid, and area moment of inertia - Performing integrations, solving equations, and determining the maximum and minimum values over regions of arbitrary shape - Solving numerically a class of linear second order partial differential equations in regions of arbitrary shape using finite elements An Engineer's Guide to Mathematica enables the reader to attain the skills to create Mathematica 9 programs that solve a wide range of engineering problems and that display the results with annotated graphics. This book can be used to learn Mathematica, as a companion to engineering texts, and also as a reference for obtaining numerical and symbolic solutions to a wide range of engineering topics. The material is presented in an engineering context and the creation of interactive graphics is emphasized. The first part of the book introduces Mathematica's syntax and commands useful in solving engineering problems. Tables are used extensively to illustrate families of commands and the effects that different options have on their output. From these tables, one can easily determine which options will satisfy one's current needs. The order of the material is introduced so that the engineering applicability of the examples increases as one progresses through the chapters. The second part of the book obtains solutions to representative classes of problems in a wide range of engineering specialties. Here, the majority of the solutions are presented as interactive graphics so that the results can be explored parametrically. Key features: Material is based on Mathematica 9 Presents over 85 examples on a wide range of engineering topics, including vibrations, controls, fluids, heat transfer, structures, statistics, engineering mathematics, and optimization Each chapter contains a summary table of the Mathematica commands used for ease of reference Includes a table of applications summarizing all of the engineering examples presented. Accompanied by a website containing Mathematica notebooks of all the numbered examples An Engineer's Guide to Mathematica is a must-have reference for practitioners, and graduate and undergraduate students who want to learn how to solve engineering problems with Mathematica.

An accessible treatment of Monte Carlo methods, techniques, and applications in the field of finance and economics Providing readers with an in-depth and comprehensive guide, the Handbook in Monte Carlo Simulation: Applications in Financial Engineering, Risk Management, and Economics presents a timely account of the applicationsof Monte Carlo methods in financial engineering and economics. Written by an international leading expert in thefield, the handbook illustrates the challenges confronting present-day financial practitioners and provides various applicationsof Monte Carlo techniques to answer these issues. The book is organized into five parts: introduction andmotivation; input analysis, modeling, and estimation; random variate and sample path generation; output analysisand variance reduction; and applications ranging from option pricing and risk management to optimization. The Handbook in Monte Carlo Simulation features: An introductory section for basic material on stochastic modeling and estimation aimed at readers who may need a summary or review of the essentials Carefully crafted examples in order to spot potential pitfalls and drawbacks of each approach An accessible treatment of advanced topics such as low-discrepancy sequences, stochastic optimization, dynamic programming, risk measures, and Markov chain Monte Carlo methods Numerous pieces of R code used to illustrate fundamental ideas in concrete terms and encourage experimentation The Handbook in Monte Carlo Simulation: Applications in Financial Engineering, Risk Management, and Economics is a complete reference for practitioners in the fields of finance, business, applied statistics, econometrics, and engineering, as well as a supplement for MBA and graduate-level courses on Monte Carlo methods and simulation.

A step-by-step introduction to modeling, training, and forecasting using wavelet networks Wavelet Neural Networks: With Applications in Financial Engineering, Chaos, and Classification presents the statistical model identification framework that is needed to successfully apply wavelet networks as well as extensive comparisons of alternate methods. Providing a concise and rigorous treatment for constructing optimal wavelet networks, the book links mathematical aspects of wavelet network construction to statistical modeling and forecasting applications in areas such as finance, chaos, and classification. The authors ensure that readers obtain a complete understanding of model identification by providing in-depth coverage of both model selection and variable significance testing. Featuring an accessible approach with introductory coverage of the basic principles of wavelet analysis, Wavelet Neural Networks: With Applications in Financial Engineering, Chaos, and Classification also includes: Methods that can be easily implemented or adapted by researchers, academics, and professionals in identification and modeling for complex nonlinear systems and artificial intelligence Multiple examples and thoroughly explained procedures with numerous applications ranging from financial modeling and financial engineering, time series prediction and construction of confidence and prediction intervals, and classification and chaotic time series prediction An extensive introduction to neural networks that begins with regression models and builds to more complex frameworks Coverage of both the variable selection algorithm and the model selection algorithm for wavelet networks in addition to methods for constructing confidence and prediction intervals Ideal as a textbook for MBA and graduate-level courses in applied neural network modeling, artificial intelligence, advanced data analysis, time series, and forecasting in financial engineering, the book is also useful as a supplement for courses in informatics, identification and modeling for complex nonlinear systems, and computational finance. In addition, the book serves as a valuable reference for researchers and practitioners in the fields of mathematical modeling, engineering, artificial intelligence, decision science, neural networks, and finance and economics.

SAS Programming with Medicare Administrative Data is the most comprehensive resource available for using Medicare data with SAS. This book teaches you how to access Medicare data and, more importantly, how to apply this data to your research.

Knowing how to use Medicare data to answer common research and business questions is a critical skill for many SAS users. Due to its complexity, Medicare data requires specific programming knowledge in order to be applied accurately. Programmers need to understand the Medicare program in order to interpret and utilize its data.

With this book, you'll learn the entire process of programming with Medicare data—from obtaining access to data; to measuring cost, utilization, and quality; to overcoming common challenges. Each chapter includes exercises that challenge you to apply concepts to real-world programming tasks.

SAS Programming with Medicare Administrative Data offers beginners a programming project template to follow from beginning to end. It also includes more complex questions and discussions that are appropriate for advanced users. Matthew Gillingham has created a book that is both a foundation for programmers new to Medicare data and a comprehensive reference for experienced programmers.

This book is part of the SAS Press program.

The R Quick Syntax Reference is a handy reference book detailing the intricacies of the R language. Not only is R a free, open-source tool, R is powerful, flexible, and has state of the art statistical techniques available. With the many details which must be correct when using any language, however, the R Quick Syntax Reference makes using R easier. Starting with the basic structure of R, the book takes you on a journey through the terminology used in R and the syntax required to make R work. You will find looking up the correct form for an expression quick and easy. With a copy of the R Quick Syntax Reference in hand, you will find that are able to use the multitude of functions available to the R user and are even able to write your own functions to explore and analyze data. Takes you through learning R, from download to statistical analysis. Clears the confusion around object types and how to use and convert the types. Tells you how to search for statistical techniques using the R help pages. What you'll learn Download R and R packages for your platform. Work with R within your file structure. Enter data from the keyboard and from external files. Determine and assign modes, classes, and types of objects Do calculations using the computational tools in R. Use R functions and create new functions. Who this book is for The R Quick Syntax Reference is for statisticians and other data analysts who are starting to use the R language. It is also for veteran R users who want a quick reference to the language. The book is an excellent choice for the busy data scientist who likes to experiment with new ways of analysis and who needs the flexibility of the data editing available in R.

Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition explores updates on the statistical knowledge and development of survey questionnaires, including analyzing the important decisions researchers make throughout the survey design process. The new edition provides coverage of an updated SQP program, which has an expanded question database from the Multi-trait Multi-method (MTMM) experiments. This book aims to give students and survey researchers a state-of-the-art introduction to questionnaire design and how to construct questionnaires with the highest relevance and accuracy. The pitfalls of questionnaire design are outlined throughout the book, which alerts designers of questionnaires to the many prior decisions that will affect the quality of the research outcome. It is important to measure the quality of questions at the outset in order for students and researchers to consider the consequences and methods of achieving reliable and effective questions.

Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing tools, but also one of the most popular. Filled with expert insights and practical advice from one of the best in the business, Getting Started in Chart Patterns, Second Edition helps new and seasoned traders alike profit by tracking and identifying specific chart patterns. Substantially revised and expanded, this new edition stay true to the original, with author Thomas Bulkowski's frank discussion of how trading behavior can affect the bottom line. Interwoven throughout the technical presentations are fascinating anecdotes drawn from the author's quarter-century as a professional trader that vividly demonstrate how one of the best in the business leverages the power of chart patterns. Includes additional charts for ETFs and mutual funds Introduces more than 40 key chart formations, as well as trading tactics that can be used in conjunction with them Supplies actual trades, with their corresponding dollar amounts If you're looking to gain a better understanding of this discipline, look no further than the Second Edition of Getting Started in Chart Patterns.

An introduction to state-of-the-art experimental design approaches to better understand and interpret repeated measurement data in cross-over designs. Repeated Measurements and Cross-Over Designs: Features the close tie between the design, analysis, and presentation of results Presents principles and rules that apply very generally to most areas of research, such as clinical trials, agricultural investigations, industrial procedures, quality control procedures, and epidemiological studies Includes many practical examples, such as PK/PD studies in the pharmaceutical industry, k-sample and one sample repeated measurement designs for psychological studies, and residual effects of different treatments in controlling conditions such as asthma, blood pressure, and diabetes. Utilizes SAS(R) software to draw necessary inferences. All SAS output and data sets are available via the book's related website. This book is ideal for a broad audience including statisticians in pre-clinical research, researchers in psychology, sociology, politics, marketing, and engineering.

Johnson/Bhattacharyya is unique in its clarity of exposition while maintaining the mathematical correctness of its explanations. Many other books that claim to be easier to understand often sacrifice mathematical rigor. In contrast, Johnson/ Bhattacharyya maintain a focus on accuracy without getting bogged down in unnecessary details.

Learn what it takes to succeed in the the most in-demand tech job Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT professionals. Data science involves extracting, creating, and processing data to turn it into business value. With over 15 years of big data, predictive modeling, and business analytics experience, author Vincent Granville is no stranger to data science. In this one-of-a-kind guide, he provides insight into the essential data science skills, such as statistics and visualization techniques, and covers everything from analytical recipes and data science tricks to common job interview questions, sample resumes, and source code. The applications are endless and varied: automatically detecting spam and plagiarism, optimizing bid prices in keyword advertising, identifying new molecules to fight cancer, assessing the risk of meteorite impact. Complete with case studies, this book is a must, whether you're looking to become a data scientist or to hire one. Explains the finer points of data science, the required skills, and how to acquire them, including analytical recipes, standard rules, source code, and a dictionary of terms Shows what companies are looking for and how the growing importance of big data has increased the demand for data scientists Features job interview questions, sample resumes, salary surveys, and examples of job ads Case studies explore how data science is used on Wall Street, in botnet detection, for online advertising, and in many other business-critical situations Developing Analytic Talent: Becoming a Data Scientist is essential reading for those aspiring to this hot career choice and for employers seeking the best candidates.

Readers are guided step by step through numerous specific problems and challenges, covering all aspects of electrostatics with an emphasis on numerical procedures. The author focuses on practical examples, derives mathematical equations, and addresses common issues with algorithms. Introduction to Numerical Electrostatics contains problem sets, an accompanying web site with simulations, and a complete list of computer codes. Computer source code listings on accompanying web site Problem sets included with book Readers using MATLAB or other simulation packages will gain insight as to the inner workings of these packages, and how to account for their limitations Example computer code is provided in MATLAB Solutions Manual The first book of its kind uniquely devoted to the field of computational electrostatics

Code and Methods for Creating High-Quality Data GraphicsA data graphic is not only a static image, but it also tells a story about the data. It activates cognitive processes that are able to detect patterns and discover information not readily available with the raw data. This is particularly true for time series, spatial, and space-time datasets.F

Use Excel 2013’s statistical tools to transform your data into knowledge Conrad Carlberg shows how to use Excel 2013 to perform core statistical tasks every business professional, student, and researcher should master. Using real-world examples, Carlberg helps you choose the right technique for each problem and get the most out of Excel’s statistical features, including recently introduced consistency functions. Along the way, he clarifies confusing statistical terminology and helps you avoid common mistakes. You’ll learn how to use correlation and regression, analyze variance and covariance, and test statistical hypotheses using the normal, binomial, t, and F distributions. To help you make accurate inferences based on samples from a population, this edition adds two more chapters on inferential statistics, covering crucial topics ranging from experimental design to the statistical power of F tests. Becoming an expert with Excel statistics has never been easier! You’ll find crystal-clear instructions, insider insights, and complete step-by-step projects—all complemented by extensive web-based resources. Master Excel’s most useful descriptive and inferential statistical tools Tell the truth with statistics—and recognize when others don’t Accurately summarize sets of values Infer a population’s characteristics from a sample’s frequency distribution Explore correlation and regression to learn how variables move in tandem Use Excel consistency functions such as STDEV.S() and STDEV.P() Test differences between two means using z tests, t tests, and Excel’s Data Analysis Add-in Use ANOVA to test differences between more than two means Explore statistical power by manipulating mean differences, standard errors, directionality, and alpha Take advantage of Recommended PivotTables, Quick Analysis, and other Excel 2013 shortcuts

Discover the secrets to applying simple econometric techniques to improve forecasting Equipping analysts, practitioners, and graduate students with a statistical framework to make effective decisions based on the application of simple economic and statistical methods, Economic and Business Forecasting offers a comprehensive and practical approach to quantifying and accurate forecasting of key variables. Using simple econometric techniques, author John E. Silvia focuses on a select set of major economic and financial variables, revealing how to optimally use statistical software as a template to apply to your own variables of interest. Presents the economic and financial variables that offer unique insights into economic performance Highlights the econometric techniques that can be used to characterize variables Explores the application of SAS software, complete with simple explanations of SAS-code and output Identifies key econometric issues with practical solutions to those problems Presenting the "ten commandments" for economic and business forecasting, this book provides you with a practical forecasting framework you can use for important everyday business applications.

Create dynamic dashboards and put your data on display with For Dummies No matter what business you're in, reports have become a staple of the workplace, but what good is a report if no reads it, or even worse, understands it? This all new edition of Excel Dashboards & Reports For Dummies is here to help you make meaning of all your data and turn it into clear and actionable visualizations. Fully updated for the latest business intelligence and spreadsheet tools in Excel 2013, this book shows you how to analyze large amounts of data, quickly slice data into various views on the fly, automate redundant reporting, create eye-catching visualizations, and more. Helps you move beyond reporting data with simple tables, rows, and columns to designing high-impact reports, dashboards, and visuals Walks you through a wide array of technical and analytical concepts to give you the background you need to select the right tool for interpreting and displaying data Covers how to build a chart, work with pivot tables, group and bucket your data, represent trends, create What-If analyses, and increase the value of your reports Excel Dashboards & Reports For Dummies, 2nd Edition is the business analysis tool you need to transform your raw data into a powerful and effective presentation that is accessible to everyone.

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to: ● Gain crucial IT support ● Build a rock-solid database ● Select key leading performance indicators ● Design the optimal dashboard layout ● Use marketing analytics to improve decisions and reap rewards Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts--with far better results.

The "matplotlib Plotting Cookbook" equips you with the skills to create impactful scientific visualizations using Python's matplotlib library. Through a series of concise recipes, this book covers everything from basic plotting to advanced techniques, ensuring you can create impressive graphics for your data. What this Book will help me do Learn to produce standard 2D plots like line, bar, and scatter plots. Master advanced plotting techniques such as 3D plotting and data overlays. Enhance plots with detailed annotations, rich legends, and labeling. Understand the use of colors, styles, and scales to maximize readability. Use matplotlib to generate plots programmatically or integrate with applications. Author(s) Alexandre Devert, the author of the "matplotlib Plotting Cookbook," is an experienced data scientist with a strong foundation in Python and data visualization techniques. Alexandre has worked extensively in the field of data analysis, and his expertise is reflected in the practical examples and hands-on guidance provided throughout this book. He takes a learner-focused approach to presenting technical topics in an accessible way. Who is it for? This book is designed for Python developers, data scientists, and researchers who need to create clear, professional-quality visualizations. If you are at a beginner or intermediate level in using matplotlib or visualization libraries, this book will empower you with essential plotting skills. Readers looking to save time while producing meaningful insights through data visualizations will find this book valuable. It is suitable for those aiming to improve their data representation skills for presentations or publications.

NEWER EDITION AVAILABLE IN MEAP Practical Data Science with R, Second Edition is now available in the Manning Early Access Program. An eBook of this older edition is included at no additional cost when you buy the revised edition! You may still purchase Practical Data Science with R (First Edition) using the Buy options on this page. Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases you'll face as you collect, curate, and analyze the data crucial to the success of your business. You'll apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support. About the Technology Business analysts and developers are increasingly collecting, curating, analyzing, and reporting on crucial business data. The R language and its associated tools provide a straightforward way to tackle day-to-day data science tasks without a lot of academic theory or advanced mathematics. About the Book Practical Data Science with R shows you how to apply the R programming language and useful statistical techniques to everyday business situations. Using examples from marketing, business intelligence, and decision support, it shows you how to design experiments (such as A/B tests), build predictive models, and present results to audiences of all levels. What's Inside Data science for the business professional Statistical analysis using the R language Project lifecycle, from planning to delivery Numerous instantly familiar use cases Keys to effective data presentations About the Reader This book is accessible to readers without a background in data science. Some familiarity with basic statistics, R, or another scripting language is assumed. About the Authors Nina Zumel and John Mount are cofounders of a San Francisco-based data science consulting firm. Both hold PhDs from Carnegie Mellon and blog on statistics, probability, and computer science at win-vector.com. Quotes A unique and important addition to any data scientist’s library. - From the Foreword by Jim Porzak, Cofounder Bay Area R Users Group Covers the process end-to-end, from data exploration to modeling to delivering the results. - Nezih Yigitbasi, Intel Full of useful gems for both aspiring and experienced data scientists. - Fred Rahmanian, Siemens Healthcare Hands-on data analysis with real-world examples. Highly recommended. - Dr. Kostas Passadis, IPTO

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

A comprehensive guide to statistical hypothesis testing with examples in SAS and R When analyzing datasets the following questions often arise: Is there a short hand procedure for a statistical test available in SAS or R? If so, how do I use it? If not, how do I program the test myself? This book answers these questions and provides an overview of the most common statistical test problems in a comprehensive way, making it easy to find and perform an appropriate statistical test. A general summary of statistical test theory is presented, along with a basic description for each test, including the necessary prerequisites, assumptions, the formal test problem and the test statistic. Examples in both SAS and R are provided, along with program code to perform the test, resulting output and remarks explaining the necessary program parameters. Key features: Provides examples in both SAS and R for each test presented. Looks at the most common statistical tests, displayed in a clear and easy to follow way. Supported by a supplementary website http://www.d-taeger.de featuring example program code. Academics, practitioners and SAS and R programmers will find this book a valuable resource. Students using SAS and R will also find it an excellent choice for reference and data analysis.

This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy.