Learn data science by doing data science! Data Science Using Python and R will get you plugged into the world’s two most widespread open-source platforms for data science: Python and R. Data science is hot. Bloomberg called data scientist “the hottest job in America.” Python and R are the top two open-source data science tools in the world. In Data Science Using Python and R, you will learn step-by-step how to produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Data Science Using Python and R is written for the general reader with no previous analytics or programming experience. An entire chapter is dedicated to learning the basics of Python and R. Then, each chapter presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. Those with analytics experience will appreciate having a one-stop shop for learning how to do data science using Python and R. Topics covered include data preparation, exploratory data analysis, preparing to model the data, decision trees, model evaluation, misclassification costs, naïve Bayes classification, neural networks, clustering, regression modeling, dimension reduction, and association rules mining. Further, exciting new topics such as random forests and general linear models are also included. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. Data Science Using Python and R provides exercises at the end of every chapter, totaling over 500 exercises in the book. Readers will therefore have plenty of opportunity to test their newfound data science skills and expertise. In the Hands-on Analysis exercises, readers are challenged to solve interesting business problems using real-world data sets.

Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Data Science for Marketing Analytics introduces you to leveraging state-of-the-art data science techniques to optimize marketing outcomes. You'll learn how to manipulate and analyze data using Python, create customer segments, and apply machine learning algorithms to predict customer behavior. This book provides a comprehensive, hands-on approach to marketing analytics. What this Book will help me do Learn to use Python libraries like pandas & Matplotlib for data analysis. Understand clustering techniques to create meaningful customer segments. Implement linear regression for predicting customer lifetime value. Explore classification algorithms to model customer preferences. Develop skills to build interactive dashboards for marketing reports. Author(s) None Blanchard, Nona Behera, and Pranshu Bhatnagar are experienced professionals in data science and marketing analytics, with extensive backgrounds in applying machine learning to real-world business applications. They bring a wealth of knowledge and an approachable teaching style to this book, focusing on practical, industry-relevant applications for learners. Who is it for? This book is for developers and marketing professionals looking to advance their analytics skills. It is ideal for individuals with a basic understanding of Python and mathematics who want to explore predictive modeling and segmentation strategies. Readers should have a curiosity for data-driven problem-solving in marketing contexts to benefit most from the content.

The book "Hands-On Data Science for Marketing" equips readers with the tools and insights to optimize their marketing campaigns using data science and machine learning techniques. Using practical examples in Python and R, you will learn how to analyze data, predict customer behavior, and implement effective strategies for better customer engagement and retention. What this Book will help me do Understand marketing KPIs and learn to compute and visualize them in Python and R. Develop the ability to analyze customer behavior and predict potential high-value customers. Master machine learning concepts for customer segmentation and personalized marketing strategies. Improve your skills to forecast customer engagement and lifetime value for more effective planning. Learn the techniques of A/B testing and their application in refining marketing decisions. Author(s) Yoon Hyup Hwang is a seasoned data scientist with a deep interest in the intersection of marketing and technology. With years of expertise in implementing machine learning algorithms in marketing analytics, Yoon brings a unique perspective by blending technical insights with business strategy. As an educator and practitioner, Yoon's approachable style and clear explanations make complex topics accessible for all learners. Who is it for? This book is tailored for marketing professionals looking to enhance their strategies using data science, data enthusiasts eager to apply their skills in marketing, and students or engineers seeking to expand their knowledge in this domain. A basic understanding of Python or R is beneficial, but the book is structured to welcome beginners by covering foundational to advanced concepts in a practical way.

Machine Learning with R Quick Start Guide takes you through the foundations of machine learning using the R programming language. Starting with the basics, this book introduces key algorithms and methodologies, offering hands-on examples and applicable machine learning solutions that allow you to extract insights and create predictive models. What this Book will help me do Understand the basics of machine learning and apply them using R 3.5. Learn to clean, prepare, and visualize data with R to ensure robust data analysis. Develop and work with predictive models using various machine learning techniques. Discover advanced topics like Natural Language Processing and neural network training. Implement end-to-end pipeline solutions, from data collection to predictive analytics, in R. Author(s) None Sanz, the author of Machine Learning with R Quick Start Guide, is an expert in data science with years of experience in the field of machine learning and R programming. Known for their accessible and detailed teaching style, the author focuses on providing practical knowledge to empower readers in the real world. Who is it for? This book is ideal for graduate students and professionals, including aspiring data scientists and data analysts, looking to start their journey in machine learning. Readers are expected to have some familiarity with the R programming language but no prior machine learning experience is necessary. With this book, the audience will gain the ability to confidently navigate machine learning concepts and practices.

Extract actionable insights from text and unstructured data. Information extraction is the task of automatically extracting structured information from unstructured or semi-structured text. SAS Text Analytics for Business Applications: Concept Rules for Information Extraction Models focuses on this key element of natural language processing (NLP) and provides real-world guidance on the effective application of text analytics. Using scenarios and data based on business cases across many different domains and industries, the book includes many helpful tips and best practices from SAS text analytics experts to ensure fast, valuable insight from your textual data. Written for a broad audience of beginning, intermediate, and advanced users of SAS text analytics products, including SAS Visual Text Analytics, SAS Contextual Analysis, and SAS Enterprise Content Categorization, this book provides a solid technical reference. You will learn the SAS information extraction toolkit, broaden your knowledge of rule-based methods, and answer new business questions. As your practical experience grows, this book will serve as a reference to deepen your expertise.

Discover how to harness the power of Tableau 2019 to transform raw data into insightful, actionable business intelligence. This book serves as a comprehensive guide to mastering Tableau's features-from creating stunning visualizations to managing complex datasets with Tableau Prep. By the end, you'll be well-equipped to use Tableau for informed decision-making. What this Book will help me do Master the essential features of Tableau 2019 to become proficient in data visualization. Learn to prepare and integrate data effectively using Tableau Prep. Develop advanced visual analytics skills, including calculations and table calculations. Understand how to craft compelling dashboards and data stories for impactful communication. Leverage new Tableau features like set actions and transparent views for enhanced analytics. Author(s) Joshua N. Milligan is a Tableau-certified professional and Tableau Zen Master with extensive industry experience in data analytics. Known for his clarity in teaching, Joshua takes a practical and comprehensive approach to help users navigate Tableau effectively. His passion for empowering data-driven decisions is evident in his writing. Who is it for? This book is ideal for data professionals, analysts, or anyone new to Tableau who seeks to gain proficiency in data visualization and analysis. It is suitable for beginners, as it walks the reader through foundational concepts before introducing complex topics. Readers looking to enhance their skills in advanced Tableau techniques will also find value here. Familiarity with databases is helpful but not mandatory.

Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.

Meta-Analytics: Consensus Approaches and System Patterns for Data Analysis presents an exhaustive set of patterns for data science to use on any machine learning based data analysis task. The book virtually ensures that at least one pattern will lead to better overall system behavior than the use of traditional analytics approaches. The book is ‘meta’ to analytics, covering general analytics in sufficient detail for readers to engage with, and understand, hybrid or meta- approaches. The book has relevance to machine translation, robotics, biological and social sciences, medical and healthcare informatics, economics, business and finance. Inn addition, the analytics within can be applied to predictive algorithms for everyone from police departments to sports analysts. Provides comprehensive and systematic coverage of machine learning-based data analysis tasks Enables rapid progress towards competency in data analysis techniques Gives exhaustive and widely applicable patterns for use by data scientists Covers hybrid or ‘meta’ approaches, along with general analytics Lays out information and practical guidance on data analysis for practitioners working across all sectors

Mastering Tableau 2019.1 is your essential guide for becoming an expert in Tableau's advanced features and functionalities. This book will teach you how to use Tableau Prep for data preparation, create complex visualizations and dashboards, and leverage Tableau's integration with R, Python, and MATLAB. You'll be equipped with the skills to solve both common and advanced BI challenges. What this Book will help me do Gain expertise in preparing and blending data using Tableau Prep and other data handling tools. Create advanced data visualizations and designs that effectively communicate insights. Implement narrative storytelling in BI with advanced presentation designs in Tableau. Integrate Tableau with programming tools like R, Python, and MATLAB for extended functionalities. Optimize performance and improve dashboard interactivity for user-friendly analytics solutions. Author(s) Marleen Meier, with extensive experience in business intelligence and analytics, and None Baldwin, an expert in data visualization, collaboratively bring this advanced Tableau guide to life. Their passion for empowering users with practical BI solutions reflects in the hands-on approach employed throughout the book. Who is it for? This book is perfectly suited for business analysts, BI professionals, and data analysts who already have foundational knowledge of Tableau and seek to advance their skills for tackling more complex BI challenges. It's ideal for individuals aiming to master Tableau's premium features for impactful analytics solutions.

Carry out a variety of advanced statistical analyses including generalized additive models, mixed effects models, multiple imputation, machine learning, and missing data techniques using R. Each chapter starts with conceptual background information about the techniques, includes multiple examples using R to achieve results, and concludes with a case study. Written by Matt and Joshua F. Wiley, Advanced R Statistical Programming and Data Models shows you how to conduct data analysis using the popular R language. You’ll delve into the preconditions or hypothesis for various statistical tests and techniques and work through concrete examples using R for a variety of these next-level analytics. This is a must-have guide and reference on using and programming with the R language. What You’ll Learn Conduct advanced analyses in R including: generalized linear models, generalized additive models, mixedeffects models, machine learning, and parallel processing Carry out regression modeling using R data visualization, linear and advanced regression, additive models, survival / time to event analysis Handle machine learning using R including parallel processing, dimension reduction, and feature selection and classification Address missing data using multiple imputation in R Work on factor analysis, generalized linear mixed models, and modeling intraindividual variability Who This Book Is For Working professionals, researchers, or students who are familiar with R and basic statistical techniques such as linear regression and who want to learn how to use R to perform more advanced analytics. Particularly, researchers and data analysts in the social sciences may benefit from these techniques. Additionally, analysts who need parallel processing to speed up analytics are givenproven code to reduce time to result(s).

Discover the ultimate guide to Tableau 2019.x that offers over 115 practical recipes to tackle business intelligence and data analysis challenges. This book takes you from the basics to advanced techniques, empowering you to create insightful dashboards, leverage powerful analytics, and seamlessly integrate with modern cloud data platforms. What this Book will help me do Master both basic and advanced functionalities of Tableau Desktop to effectively analyze and visualize data. Understand how to create impactful dashboards and compelling data stories for drive decision-making. Deploy advanced analytical tools including R-based forecasting and statistical techniques with Tableau. Set up and utilize Tableau Server in multi-node environments on Linux and Windows. Utilize Tableau Prep to efficiently clean, shape, and transform data for seamless integration into Tableau workflows. Author(s) The authors of the Tableau 2019.x Cookbook are recognized industry professionals with rich expertise in business intelligence, data analytics, and Tableau's ecosystem. Dmitry Anoshin and his co-authors bring hands-on experience from various industries to provide actionable insights. They focus on delivering practical solutions through structured learning paths. Who is it for? This book is tailored for data analysts, BI developers, and professionals equipped with some knowledge of Tableau wanting to enhance their skills. If you're aiming to solve complex analytics challenges or want to fully utilize the capabilities of Tableau products, this book offers the guidance and knowledge you need.

Dive into the intricacies of data science with 'Principles of Data Science'. This book takes you on a journey to explore, analyze, and transform data into actionable insights using mathematical models, Python programming, and machine learning concepts. With a clear and engaging style, you will progress from understanding theoretical foundations to implementing advanced techniques in real-world scenarios. What this Book will help me do Master the five critical steps in a practical data science workflow. Clean and prepare raw datasets for accurate machine learning models. Understand and apply statistical models and mathematical principles for data analysis. Build and evaluate predictive models using Python and effective metrics. Create impactful visualizations that clearly convey data insights. Author(s) Sinan Ozdemir is an expert in data science, with a background in developing and teaching advanced courses in machine learning and predictive analytics. With co-authors None Kakade and None Tibaldeschi, they bring years of hands-on experience in data science to this comprehensive guide. Their approach simplifies complex concepts, making them accessible without sacrificing depth, to empower readers to make data-driven decisions confidently. Who is it for? This book is ideal for aspiring data scientists seeking a practical introduction to the field. It's perfect for those with basic math skills looking to apply them to data science or experienced programmers who want to explore the mathematical foundation of data science. A basic understanding of Python programming will be invaluable, but the book builds up core concepts step-by-step, making it accessible to both beginners and experienced professionals.

Explore and understand data with the powerful data visualization techniques of Tableau, and then communicate insights in powerful ways Key Features Apply best practices in data visualization and chart types exploration Explore the latest version of Tableau Desktop with hands-on examples Understand the fundamentals of Tableau storytelling Book Description Graphical presentation of data enables us to easily understand complex data sets. Tableau 10 Complete Reference provides easy-to-follow recipes with several use cases and real-world business scenarios to get you up and running with Tableau 10. This Learning Path begins with the history of data visualization and its importance in today's businesses. You'll also be introduced to Tableau - how to connect, clean, and analyze data in this visual analytics software. Then, you'll learn how to apply what you've learned by creating some simple calculations in Tableau and using Table Calculations to help drive greater analysis from your data. Next, you'll explore different advanced chart types in Tableau. These chart types require you to have some understanding of the Tableau interface and understand basic calculations. You'll study in detail all dashboard techniques and best practices. A number of recipes specifically for geospatial visualization, analytics, and data preparation are also covered. Last but not least, you'll learn about the power of storytelling through the creation of interactive dashboards in Tableau. Through this Learning Path, you will gain confidence and competence to analyze and communicate data and insights more efficiently and effectively by creating compelling interactive charts, dashboards, and stories in Tableau. This Learning Path includes content from the following Packt products: Learning Tableau 10 - Second Edition by Joshua N. Milligan Getting Started with Tableau 2018.x by Tristan Guillevin What you will learn Build effective visualizations, dashboards, and story points Build basic to more advanced charts with step-by-step recipes Become familiar row-level, aggregate, and table calculations Dig deep into data with clustering and distribution models Prepare and transform data for analysis Leverage Tableau's mapping capabilities to visualize data Use data storytelling techniques to aid decision making strategy Who this book is for Tableau 10 Complete Reference is designed for anyone who wants to understand their data better and represent it in an effective manner. It is also used for BI professionals and data analysts who want to do better at their jobs. Downloading the example code for this book You can download the example code files for all Packt books you have purchased from your account at http://www.PacktPub.com. If you purchased this book elsewhere, you can visit http://www.PacktPub.com/support and register to have the files e-mailed directly to you.

Design, develop, and master efficient Power BI solutions for impactful business insights Key Features Get to grips with the fundamentals of Microsoft Power BI Combine data from multiple sources, create visuals, and publish reports across platforms Understand Power BI concepts with real-world use cases Book Description Microsoft Power BI Complete Reference Guide gets you started with business intelligence by showing you how to install the Power BI toolset, design effective data models, and build basic dashboards and visualizations that make your data come to life. In this Learning Path, you will learn to create powerful interactive reports by visualizing your data and learn visualization styles, tips and tricks to bring your data to life. You will be able to administer your organization's Power BI environment to create and share dashboards. You will also be able to streamline deployment by implementing security and regular data refreshes. Next, you will delve deeper into the nuances of Power BI and handling projects. You will get acquainted with planning a Power BI project, development, and distribution of content, and deployment. You will learn to connect and extract data from various sources to create robust datasets, reports, and dashboards. Additionally, you will learn how to format reports and apply custom visuals, animation and analytics to further refine your data. By the end of this Learning Path, you will learn to implement the various Power BI tools such as on-premises gateway together along with staging and securely distributing content via apps. This Learning Path includes content from the following Packt products: Microsoft Power BI Quick Start Guide by Devin Knight et al. Mastering Microsoft Power BI by Brett Powell What you will learn Connect to data sources using both import and DirectQuery options Leverage built-in and custom visuals to design effective reports Administer a Power BI cloud tenant for your organization Deploy your Power BI Desktop files into the Power BI Report Server Build efficient data retrieval and transformation processes Who this book is for Microsoft Power BI Complete Reference Guide is for those who want to learn and use the Power BI features to extract maximum information and make intelligent decisions that boost their business. If you have a basic understanding of BI concepts and want to learn how to apply them using Microsoft Power BI, then Learning Path is for you. It consists of real-world examples on Power BI and goes deep into the technical issues, covers additional protocols, and much more.

Dive into "Hands-On Data Science with R" and embark on a journey to master the R language for practical data science applications. This comprehensive guide walks through data manipulation, visualization, and advanced analytics, preparing you to tackle real-world data challenges with confidence. What this Book will help me do Understand how to utilize popular R packages effectively for data science tasks. Learn techniques for cleaning, preprocessing, and exploring datasets. Gain insights into implementing machine learning models in R for predictive analytics. Master the use of advanced visualization tools to extract and communicate insights. Develop expertise in integrating R with big data platforms like Hadoop and Spark. Author(s) This book was written by experts in data science and R including Doug Ortiz and his co-authors. They bring years of industry experience and a desire to teach, presenting complex topics in an approachable manner. Who is it for? Designed for data analysts, statisticians, or programmers with basic R knowledge looking to dive into machine learning and predictive analytics. If you're aiming to enhance your skill set or gain confidence in tackling real-world data problems, this book is an excellent choice.

Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand new to data science or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Science has become an essential tool to extract value from data for any organization that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, engineers, and analytics professionals and for anyone who works with data. You’ll be able to: Gain the necessary knowledge of different data science techniques to extract value from data. Master the concepts and inner workings of 30 commonly used powerful data science algorithms. Implement step-by-step data science process using using RapidMiner, an open source GUI based data science platform Data Science techniques covered: Exploratory data analysis, Visualization, Decision trees, Rule induction, k-nearest neighbors, Naïve Bayesian classifiers, Artificial neural networks, Deep learning, Support vector machines, Ensemble models, Random forests, Regression, Recommendation engines, Association analysis, K-Means and Density based clustering, Self organizing maps, Text mining, Time series forecasting, Anomaly detection, Feature selection and more... Contains fully updated content on data science, including tactics on how to mine business data for information Presents simple explanations for over twenty powerful data science techniques Enables the practical use of data science algorithms without the need for programming Demonstrates processes with practical use cases Introduces each algorithm or technique and explains the workings of a data science algorithm in plain language Describes the commonly used setup options for the open source tool RapidMiner

Leverage health data into insight! Applied Health Analytics and Informatics Using SAS describes health anamatics, a result of the intersection of data analytics and health informatics. Healthcare systems generate nearly a third of the world’s data, and analytics can help to eliminate medical errors, reduce readmissions, provide evidence-based care, demonstrate quality outcomes, and add cost-efficient care. This comprehensive textbook includes data analytics and health informatics concepts, along with applied experiential learning exercises and case studies using SAS Enterprise MinerTM within the healthcare industry setting. Topics covered include: Sampling and modeling health data – both structured and unstructured Exploring health data quality Developing health administration and health data assessment procedures Identifying future health trends Analyzing high-performance health data mining models Applied Health Analytics and Informatics Using SAS is intended for professionals, lifelong learners, senior-level undergraduates, graduate-level students in professional development courses, health informatics courses, health analytics courses, and specialized industry track courses. This textbook is accessible to a wide variety of backgrounds and specialty areas, including administrators, clinicians, and executives. This book is part of the SAS Press program.

Standardizes the definition and framework of analytics ABOK stands for Analytics Body of Knowledge. Based on the authors’ definition of analytics—which is “a process by which a team of people helps an organization make better decisions (the objective) through the analysis of data (the activity)”— this book from Institute for Operations Research and the Management Sciences (INFORMS) represents the perspectives of some of the most respected experts on analytics. The INFORMS ABOK documents the core concepts and skills with which an analytics professional should be familiar; establishes a dynamic resource that will be used by practitioners to increase their understanding of analytics; and, presents instructors with a framework for developing academic courses and programs in analytics. The INFORMS ABOK offers in-depth insight from peer-reviewed chapters that provide readers with a better understanding of the dynamic field of analytics. Chapters cover: Introduction to Analytics; Getting Started with Analytics; The Analytics Team; The Data; Solution Methodology; Model Building; Machine Learning; Deployment and Life Cycle Management; and The Blossoming Analytics Talent Pool: An Overview of the Analytics Ecosystem. Across industries and academia, readers with various backgrounds in analytics – from novices who are interested in learning more about the basics of analytics to experienced professionals who want a different perspective on some aspect of analytics – will benefit from reading about and implementing the concepts and methods covered by the INFORMS ABOK.

  This book looks at strategies to help companies become more intelligent, connected, and agile. It discusses how companies can define and measure high-impact outcomes and use effectively analytics technology to achieve them. It also looks at the technology needed to implement the analytics necessary to achieve high-impact outcomes—from both analytics tool and technical infrastructure perspective. Also discussed are ancillary, but critical, topics such as data security and governance that may not traditionally be a part of analytics discussions but are essential in helping companies maintain a secure environment for their analytics and access the quality data they need to gain critical insights and drive better decision-making.