User experience monitoring is essential for enhancing the usability and performance of your mobile native app. How are your customers using your product? Which features do they prefer? How can you spot trouble before it adversely affects your product? This O’Reilly report provides an overview of several metrics you can apply, based on different use-cases. Author Wolfgang Beer explains the typical instrumentation and publishing process of mobile apps, and takes you through different instrumentation approaches. With screenshots from popular tools such as Google Analytics, Ruxit, Fabric, and Flurry Analytics, this report helps you choose the metrics that will help you improve your product’s performance. Monitor performance to understand your app’s stability and usability Measure app user engagement by identifying active and new users, and determining median session length Determine your app’s current retention and churn rates Gather business intelligence by defining users according to personas and lifetime value Oversee the service and infrastructure dependencies of your app in real time Visually track user behavior with heat maps and navigational paths Add automated or manual instrumentation before you publish your app

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise As many as 10-25 million organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Learn all you need to know about seven key innovations disrupting business analytics today. These innovations—the open source business model, cloud analytics, the Hadoop ecosystem, Spark and in-memory analytics, streaming analytics, Deep Learning, and self-service analytics—are radically changing how businesses use data for competitive advantage. Taken together, they are disrupting the business analytics value chain, creating new opportunities. Enterprises who seize the opportunity will thrive and prosper, while others struggle and decline: disrupt or be disrupted. Disruptive Business Analytics provides strategies to profit from disruption. It shows you how to organize for insight, build and provision an open source stack, how to practice lean data warehousing, and how to assimilate disruptive innovations into an organization. Through a short history of business analytics and a detailed survey of products and services, analytics authority Thomas W. Dinsmore provides a practical explanation of the most compelling innovations available today. What You'll Learn Discover how the open source business model works and how to make it work for you See how cloud computing completely changes the economics of analytics Harness the power of Hadoop and its ecosystem Find out why Apache Spark is everywhere Discover the potential of streaming and real-time analytics Learn what Deep Learning can do and why it matters See how self-service analytics can change the way organizations do business Who This Book Is For Corporate actors at all levels of responsibility for analytics: analysts, CIOs, CTOs, strategic decision makers, managers, systems architects, technical marketers, product developers, IT personnel, and consultants.

Data Analysis Plans: A Blueprint for Success Using SAS gets you started on building an effective data analysis plan with a solid foundation for planning and managing your analytics projects. Data analysis plans are critical to the success of analytics projects and can improve the workflow of your project when implemented effectively. This book provides step-by-step instructions on writing, implementing, and updating your data analysis plan. It emphasizes the concept of an analysis plan as a working document that you update throughout the life of a project.

This book will help you manage the following tasks:

control client expectations

limit and refine the scope of the analysis

enable clear communication and understanding among team members

organize and develop your final report

SAS users of any level of experience will benefit from this book, but beginners will find it extremely useful as they build foundational knowledge for performing data analysis and hypotheses testing. Subject areas include medical research, public health research, social studies, educational testing and evaluation, and environmental studies.

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success

Filled with helpful examples and real-life projects of SAS users, A Recipe for Success Using SAS University Edition is an easy guide on how to start applying the analytical power of SAS to real-world scenarios. This book shows you: how to start using analytics how to use SAS to accomplish a project goal how to effectively apply SAS to your community or school how users like you implemented SAS to solve their analytical problems A beginner’s guide on how to create and complete your first analytics project using SAS University Edition, this book is broken down into easy-to-read chapters that also include quick takeaway tips. It introduces you to the vocabulary and structure of the SAS language, shows you how to plan and execute a successful project, introduces you to basic statistics, and it walks you through case studies to inspire and motivate you to complete your own projects. Following a recipe for success using this book, harness the power of SAS to plan and complete your first analytics project!

Unlock the potential of big data analytics by mastering R programming with this comprehensive guide. This book takes you step-by-step through real-world scenarios where R's capabilities shine, providing you with practical skills to handle, process, and analyze large and complex datasets effectively. What this Book will help me do Understand the latest big data processing methods and how R can enhance their application. Set up and use big data platforms such as Hadoop and Spark in conjunction with R. Utilize R for practical big data problems, such as analyzing consumption and behavioral datasets. Integrate R with SQL and NoSQL databases to maximize its versatility in data management. Discover advanced machine learning implementations using R and Spark MLlib for predictive analytics. Author(s) None Walkowiak is an experienced data analyst and R programming expert with a passion for data engineering and machine learning. With a deep knowledge of big data platforms and extensive teaching experience, they bring a clear and approachable writing style to help learners excel. Who is it for? Ideal for data analysts, scientists, and engineers with fundamental data analysis knowledge looking to enhance their big data capabilities using R. If you aim to adapt R for large-scale data management and analysis workflows, this book is your ideal companion to bridge the gap.

Data-driven techniques have improved decision-making processes for people in industries such as finance and real estate. Yet, despite promising solutions that data analytics and artificial intelligence/machine learning (ML) tools can bring to healthcare, the industry remains largely unconvinced. In this O’Reilly report, you’ll explore the potential of—and impediments to—widespread adoption of AI and ML in the medical field. You’ll also learn how extensive government regulation and resistance from the medical community have so far stymied full-scale acceptance of sophisticated data analytics in healthcare. Through interviews with several professionals working at the intersection of medicine and data science, author Mike Barlow examines five areas where the application of AI/ML strategies can spur a beneficial revolution in healthcare: Identifying risks and interventions for healthcare management of entire populations Closing gaps in care by designing plans for individual patients Supporting customized self-care treatment plans and monitoring patient health in real time Optimizing healthcare processes through data analysis to improve care and reduce costs Helping doctors and patients choose proper medications, dosages, and promising surgical options

To satisfy end users who want easily accessible answers, many software vendors are looking to add analytics and reporting capabilities to their applications. Embedding analytics into applications can lead to wider adoption and product use, improved user experience, and differentiated products, but embedding analytics can also come with challenges and complexities. In this report, author Courtney Webster reviews several approaches and methods for embedding analytics capabilities into your applications. Should you implement a separate reporting portal, an in-application reporting tab, or go all in with a fully embedded in-page analytics solution? And do you build your own or buy a solution out of the box? To help you choose the right embedded analytics tool, Webster examines seven challenges—from customization, usability, and capabilities to scalability, performance, and data structure support—and presents best practice solutions for each.

The book is divided into three parts – (1) prerequisite to regression analysis followed by a discussion on simple regression, (2) multiple regression analysis with applications, and (3) regression and modeling including the second order models, nonlinear regression, and interaction models in regressions. All these sections provide examples with complete computer analysis and instructions commonly used in modeling and analyzing these problems. The book deals with detailed analysis and interpretation of computer results. This will help readers to appreciate the power of computer in applying regression models. The readers will find that the understanding of computer results is critical to implementing regression and modeling in real world situation. The book is written for juniors, seniors and graduate students in business, MBAs, professional MBAs, and working people in business and industry. Managers, practitioners, professionals, quality professionals, quality engineers, and anyone involved in data analysis, business analytics, and quality and six sigma will find the book to be a valuable resource.

One area where data analytics can have profound effect is your company’s procurement process. Some organizations spend more than two thirds of their revenue buying goods and services, making procurement—out of all business activities—a key element in achieving cost reduction. This report examines how your company can significantly improve procurement analytics to solve business questions quickly and effectively. Author Federico Castanedo, Chief Data Scientist at WiseAthena.com, explains how a probabilistic, bottom-up approach can significantly increase the quality, speed, and scalability of your data preparation operations—whether you’re integrating datasets or cleaning and classifying them. You’ll learn how new solutions leverage automation and machine learning, including the Tamr platform, and help you take advantage of several data-driven actions for procurement—including compliance, price arbitrage, and spend recovery.

Unleash the power of Python and its robust data science capabilities About This Book Unleash the power of Python 3 objects Learn to use powerful Python libraries for effective data processing and analysis Harness the power of Python to analyze data and create insightful predictive models Unlock deeper insights into machine learning with this vital guide to cutting-edge predictive analytics Who This Book Is For Entry-level analysts who want to enter in the data science world will find this course very useful to get themselves acquainted with Python's data science capabilities for doing real-world data analysis. What You Will Learn Install and setup Python Implement objects in Python by creating classes and defining methods Get acquainted with NumPy to use it with arrays and array-oriented computing in data analysis Create effective visualizations for presenting your data using Matplotlib Process and analyze data using the time series capabilities of pandas Interact with different kind of database systems, such as file, disk format, Mongo, and Redis Apply data mining concepts to real-world problems Compute on big data, including real-time data from the Internet Explore how to use different machine learning models to ask different questions of your data In Detail The Python: Real-World Data Science course will take you on a journey to become an efficient data science practitioner by thoroughly understanding the key concepts of Python. This learning path is divided into four modules and each module are a mini course in their own right, and as you complete each one, you'll have gained key skills and be ready for the material in the next module. The course begins with getting your Python fundamentals nailed down. After getting familiar with Python core concepts, it's time that you dive into the field of data science. In the second module, you'll learn how to perform data analysis using Python in a practical and example-driven way. The third module will teach you how to design and develop data mining applications using a variety of datasets, starting with basic classification and affinity analysis to more complex data types including text, images, and graphs. Machine learning and predictive analytics have become the most important approaches to uncover data gold mines. In the final module, we'll discuss the necessary details regarding machine learning concepts, offering intuitive yet informative explanations on how machine learning algorithms work, how to use them, and most importantly, how to avoid the common pitfalls. Style and approach This course includes all the resources that will help you jump into the data science field with Python and learn how to make sense of data. The aim is to create a smooth learning path that will teach you how to get started with powerful Python libraries and perform various data science techniques in depth.

Learning Pentaho CTools is a comprehensive guide to building sophisticated and custom analytics dashboards using the powerful capabilities of Pentaho CTools. This book walks you through the process of creating interactive dashboards, integrating data sources, and applying data visualization best practices. You'll quickly gain the expertise needed to create impactful dashboards with ease. What this Book will help me do Master installing and configuring CTools for Pentaho to jumpstart dashboard development. Harness diverse data sources and deliver data in formats like CSV, JSON, and XML for customized analytics. Design and implement dynamic, visually stunning dashboards using Community Dashboard Framework (CDF). Deploy and integrate plugins, leverage widgets, and manage dashboards effectively with version control. Enhance interactivity by customizing dashboard components, charts, and filters to suit unique requirements. Author(s) None Gaspar, an expert in Pentaho and its tools, has been a Senior Consultant at Pentaho, where he gained in-depth experience crafting analytics solutions. He brings to this book his teaching passion and field expertise, combining theoretical insights with practical applications. His approachable style ensures readers can follow technical concepts effectively. Who is it for? This book is ideal for developers who are looking to enhance their understanding of Pentaho's CTools portfolio to build advanced dashboards. A working knowledge of JavaScript and CSS will enable readers to get the most out of this guide. Whether you aim to extend your analytics capabilities or learn the tools from scratch, this book bridges the gap between learning and application.

Machine learning is a hot topic in business. Even data-driven organizations that have spent years developing successful data analysis platforms, with many accurate statistical models in place, are now looking into this decades-old discipline. But how can companies turn hyped opportunities for machine learning into real business value? This report examines the growing momentum of machine learning in the analytics landscape, the challenges machine learning presents to businesses, and examples of how organizations are actively seeking to incorporate modern machine learning techniques into their production data infrastructures. Authors Patrick Hall, Wen Phan, and Katie Whitson look at two companies in depth—one in healthcare and one in finance—that are seeing the real impact of machine learning. Discover how machine learning can help your organization: Analyze and generate insights from large amounts of varied, messy, and unstructured data unfit for traditional statistical analysis Increase the predictive accuracy beyond what was previously possible Augment aging analytical processes and other decision-making tools

This is today’s most complete guide to regression analysis with Microsoft® Excel for any business analytics or research task. Drawing on 25 years of advanced statistical experience, Microsoft MVP Conrad Carlberg shows how to use Excel’s regression-related worksheet functions to perform a wide spectrum of practical analyses. Carlberg clearly explains all the theory you’ll need to avoid mistakes, understand what your regressions are really doing, and evaluate analyses performed by others. From simple correlations and t-tests through multiple analysis of covariance, Carlberg offers hands-on, step-by-step walkthroughs using meaningful examples. He discusses the consequences of using each option and argument, points out idiosyncrasies and controversies associated with Excel’s regression functions, and shows how to use them reliably in fields ranging from medical research to financial analysis to operations. You don’t need expensive software or a doctorate in statistics to work with regression analyses. Microsoft Excel has all the tools you need—and this book has all the knowledge! Understand what regression analysis can and can’t do, and why Master regression-based functions built into all recent versions of Excel Work with correlation and simple regression Make the most of Excel’s improved LINEST() function Plan and perform multiple regression Distinguish the assumptions that matter from the ones that don’t Extend your analysis options by using regression instead of traditional analysis of variance Add covariates to your analysis to reduce bias and increase statistical power

With the increasing barrage of big data, it becomes vital for organizations to make sense of this data in a timely and effective way to improve their decision making and competitive advantage. That's where business analytics come into play. This book explores case studies from industry leaders in big data domains such as cybersecurity, marketing, finance, emergency management, healthcare, and transportation. It offers a concise guide for CEOs and senior managers, as well as for business, management, and technology students interested in this emerging field.

Written by leaders in the data mining community, including the developers of the RapidMiner software, this book provides an in-depth introduction to the application of data mining and business analytics techniques and tools in scientific research, medicine, industry, commerce, and diverse other sectors. It presents the most powerful and flexible open source software solutions: RapidMiner and RapidAnalytics. The book and software tools cover all relevant steps of the data mining process. The software and their extensions can be freely downloaded at www.RapidMiner.com.

Ask vital questions before you dive into data Are your big data and analytics capabilities up to par? Nearly half of the global company executives in a recent Forbes Insight/Teradata survey certainly don’t think theirs are. This new book from O’Reilly examines how things typically go wrong in the data analytics process, and introduces a question-first, data-second strategy that can help your company close the gap between being analytics-invested and truly data-driven. Authors from Tamr, Inc. share insights into why analytics projects often fail, and offer solutions based on their combined experience in engineering, architecture, product strategizing, and marketing. You’ll learn how projects often start from the wrong place, take too long, and don’t go far enough—missteps that lead to incomplete, late, or useless answers to critical business questions. Find out how their question-first, data-second approach—fueled by vastly improved data preparation platforms and cataloging software—can help you create human-machine analytics solutions designed specifically to produce better answers, faster. Getting Analytics Right was written and presented by people at Tamr, Inc., including Nidhi Aggarwal, Product and Strategy Lead; Byron Berk, Customer Success Lead; Gideon Goldin, Senior UX Architect; Matt Holzapfel, Product Marketing; and Eliot Knudsen, Field Engineer. Tamr, a Cambridge, Massachusetts-based startup, helps companies understand and unify their disparate databases.