A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Data & Analytics Bi-Weekly Newsletter Cast Aug 03, 2017

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future.

Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

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Keywords: FutureOfData Data Analytics Leadership Podcast Big Data Strategy

The conceit of this podcast is having real analysts hang out with each other -- enjoying each other's company and talking a little shop. But, for you, dear listener, that hanging out is occurring through your earbuds. What does it take to hang out IRL with other analysts? Guest host Moe Kiss from THE ICONIC joins the guys this week to chat about Web Analytics Wednesdays, MeasureBowling, MeasureCamp, and what it takes to get those local, in-person relationships rolling successfully. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Relational databases haven’t gone away, but they are evolving to integrate messy, disjointed unstructured data into a cleansed repository for analytics. With the execution of massively parallel processing (MPP), the latest generation of analytic data warehouses is helping organizations move beyond business intelligence to processing a variety of advanced analytic workloads. These MPP databases expose their power with the familiarity of SQL. This report introduces the Greenplum Database, recently released as an open source project by Pivotal Software. Lead author Marshall Presser of Pivotal Data Engineering takes you through the Greenplum approach to data analytics and data-driven decisions, beginning with Greenplum’s shared-nothing architecture. You’ll explore data organization and storage, data loading, running queries, as well as performing analytics in the database. You’ll learn: How each networked node in Greenplum’s architecture features an independent operating system, memory, and storage Four deployment options to help you balance security, cost, and time to usability Ways to organize data, including distribution, storage, partitioning, and loading How to use Apache MADlib for in-database analytics, and GPText to process and analyze free-form text Tools for monitoring, managing, securing, and optimizing query responses available in the Pivotal Greenplum commercial database

In this session, Brett McLaughlin, Chief Data Strategist at Akamai, discussed his journey to creating a forecasting solution. He sheds light on some limitations, some innovative thinking, and some hacks that one could use to structure a good forecasting model.

Timeline: 0:29 Brett's journey. 15:06 Data scientist fulling the vision of the CEO. 24:25 Art of doing business and science of doing business. 29:23 Data science and mathematics. 34:55 Salesforce defining the value of algorithms. 38:14 Capturing feedback to improve data models. 46:14 First steps in building a futuristic data model. 54:27 Using algorithms to forecast. 1:01 Tips for data leaders to build a team.

Podcast link: https://futureofdata.org/discussing-forecasting-brett-mclaughlin-akabret-akamai/

Here's Brett's Bio: Twenty-one years of experience transforming business operations through more intelligent use of data. Expertise in leading organizations in data transformation, predictive analytics (e.g., forecasting, linear programming, operational simulations, etc.), world-class visualizations and interfaces, and tight integration into existing operations.

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future.

Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords:

FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

Delve into mastering big data processing with 'Apache Spark 2.x for Java Developers.' This book provides a practical guide to implementing Apache Spark using the Java APIs, offering a unique opportunity for Java developers to leverage Spark's powerful framework without transitioning to Scala. What this Book will help me do Learn how to process data from formats like XML, JSON, CSV using Spark Core. Implement real-time analytics using Spark Streaming and third-party tools like Kafka. Understand data querying with Spark SQL and master SQL schema processing. Apply machine learning techniques with Spark MLlib to real-world scenarios. Explore graph processing and analytics using Spark GraphX. Author(s) None Kumar and None Gulati, experienced professionals in Java development and big data, bring their wealth of practical experience and passion for teaching to this book. With a clear and concise writing style, they aim to simplify Spark for Java developers, making big data approachable. Who is it for? This book is perfect for Java developers who are eager to expand their skillset into big data processing with Apache Spark. Whether you are a seasoned Spark user or first diving into big data concepts, this book meets you at your level. With practical examples and straightforward explanations, you can unlock the potential of Spark in real-world scenarios.

Abstract This IBM® Redpaper Redbooks® publication introduces the latest IBM Z platform, the IBM z14®. It includes information about the Z environment and how it helps integrate data and transactions more securely, and can infuse insight for faster and more accurate business decisions. The z14 is state-of-the-art data and transaction system that delivers advanced capabilities, which are vital to the digital era and the trust economy. These capabilities include: - Securing data with pervasive encryption - Transforming a transactional platform into a data powerhouse - Getting more out of the platform with IT Operational Analytics - Providing resilience with key to zero downtime - Accelerating digital transformation with agile service delivery - Revolutionizing business processes - Blending open source and Z technologies This book explains how this system uses both new innovations and traditional Z strengths to satisfy growing demand for cloud, analytics, and security. With the z14 as the base, applications can run in a trusted, reliable, and secure environment that both improves operations and lessens business risk.

Mastering Apache Spark 2.x is the essential guide to harnessing the power of big data processing. Dive into real-time data analytics, machine learning, and cluster computing using Apache Spark's advanced features and modules like Spark SQL and MLlib. What this Book will help me do Gain proficiency in Spark's batch and real-time data processing with SparkSQL. Master techniques for machine learning and deep learning using SparkML and SystemML. Understand the principles of Spark's graph processing with GraphX and GraphFrames. Learn to deploy Apache Spark efficiently on platforms like Kubernetes and IBM Cloud. Optimize Spark cluster performance by configuring parameters effectively. Author(s) Romeo Kienzler is a seasoned professional in big data and machine learning technologies. With years of experience in cloud-based distributed systems, Romeo brings practical insights into leveraging Apache Spark. He combines his deep technical expertise with a clear and engaging writing style. Who is it for? This book is tailored for intermediate Apache Spark users eager to deepen their knowledge in Spark 2.x's advanced features. Ideal for data engineers and big data professionals seeking to enhance their analytics pipelines with Spark. A basic understanding of Spark and Scala is necessary. If you're aiming to optimize Spark for real-world applications, this book is crafted for you.

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future.

Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords: FutureOfData Data Analytics Leadership Podcast Big Data Strategy

Until recently, Hadoop deployments existed on hardware owned and run by organizations. Now, of course, you can acquire the computing resources and network connectivity to run Hadoop clusters in the cloud. But there’s a lot more to deploying Hadoop to the public cloud than simply renting machines. This hands-on guide shows developers and systems administrators familiar with Hadoop how to install, use, and manage cloud-born clusters efficiently. You’ll learn how to architect clusters that work with cloud-provider features—not just to avoid pitfalls, but also to take full advantage of these services. You’ll also compare the Amazon, Google, and Microsoft clouds, and learn how to set up clusters in each of them. Learn how Hadoop clusters run in the cloud, the problems they can help you solve, and their potential drawbacks Examine the common concepts of cloud providers, including compute capabilities, networking and security, and storage Build a functional Hadoop cluster on cloud infrastructure, and learn what the major providers require Explore use cases for high availability, relational data with Hive, and complex analytics with Spark Get patterns and practices for running cloud clusters, from designing for price and security to dealing with maintenance

In this podcast, Robin discussed how an analytics organization functions in a collaborative culture. He shed some light on preparing a robust framework while working on policy rich setup. This talk is a must for anyone building an analytics organization with a culture-rich or policy rich environment.

Timeline: 0:29 Robin's journey. 6:02 Challenges in working as a chief data scientist. 9:50 Two breeds of data scientists. 13:38 Introducing data science into large companies. 16:57 Creating a center of excellence with data. 19:52 Challenges in working with a government agency. 22:57 Creating a self-serving system. 26:29 Defining chief data officer, chief analytics officer, chief data scientist. 28:28 Designing an architecture for a rapidly changing company culture. 31:39 Future of analytics and data leaders. 35:47 Art of doing business and science of doing business. 42:26 Perfect data science hire. 45:08 Closing remarks.

Podcast link: https://futureofdata.org/futureofdata-with-robin-thottungal-chief-data-scientist-at-epa/

Here's Robin's bio on his current EPA Role: - Leading the Data Analytics effort of 15,000+ member agency through providing strategic vision, program development, evangelizing the value of data-driven decision making, bringing a lean-start up approach to the public sector & building advanced data analytics platform capable of real-time/batch analysis.

-Serving as Chief data scientist for the agency, including directing, coordinating, and overseeing the division’s leadership of EPA’s multi­media data analytics, visualization, and predictive analysis work along with related tools, application development, and services.

-Develop and oversee the implementation of Agency policy on integration analysis of environmental data, including multi­media analysis and assessments of environmental quality, status, and trends.

-Develop, market, and implement tactical and strategic plans for the Agency’s data management, advanced data analytics, and predictive analysis work.

-Lead cross­federal, state, tribal, and local government data partnerships as well as information partnerships with other entities.

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future.

Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords:

FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

Discover the power of SAP Analytics Cloud in solving business intelligence challenges through concise and clear instruction. This book is the essential guide for beginners, providing you a comprehensive understanding of the platform's features and capabilities. By the end, you'll master creating reports, models, and dashboards, making data-driven decisions with confidence. What this Book will help me do Learn how to navigate and utilize the SAP Analytics Cloud interface effectively. Create data models using various sources like Excel or text files for comprehensive insights. Design and compile visually engaging stories, reports, and dashboards effortlessly. Master collaborative and presentation tools inside SAP Digital Boardroom. Understand how to plan, predict, and analyze seamlessly within a single platform. Author(s) None Ahmed is an experienced SAP consultant and analytics professional, bringing years of practical experience in BI tools and enterprise analytics. As an expert in SAP Analytics Cloud, None has guided numerous teams in deploying effective analytics solutions. Their writing aims to demystify complex tools for learners. Who is it for? This book is ideal for IT professionals, business analysts, and newcomers eager to understand SAP Analytics Cloud. Beginner-level BI developers and managers seeking guided steps for mastering this platform will find it invaluable. If you aim to enhance your career in cloud-based analytics, this book is tailored for you.

The security challenges of a particular business may often be proportional to the amount of data they need to capture, process, and interpret. As businesses grow their security needs become ever more complex and challenging as the volume, velocity, and variety of data increases. Forward thinking organizations using data science to better process and interpret vast data stores both on-premise and in the cloud to identify threats and intrusions to their local networks and beyond.

Join us to participate in a dynamic discussion from practitioners with deep experience in the areas of data science or information security including:

• Bob Rudis, Chief Security Data Scientist, Rapid7, frequent blogger at rud.is, co-author of Data Driven Security, and ardent R open source contributor. Follow Bob on the web here. Previously, Bob was at Verizon and responsible for the Data Breach Investigations Report (DBIR) known in the security industry as "an unparalleled source of information on cybersecurity threats."

• Mark Gerner, Sr. Economic Data Scientist / Analytics Leader with 10+ years of experience designing, implementing, and communicating the results of analyses in support of customer engagement, strategic planning, and programmatic portfolio management related activities.

• Kalpesh Sheth, Co-founder & CEO, Yaxa, With 20+ years of technical expertise in data networking, network security, Intelligence Surveillance and Reconnaissance (ISR), and Cluster Computing. Before co-founding Yaxa, Sheth was Senior Technical Director at DRS Technologies (acquired by Finmeccanica S.p.A.), Director at RiverDelta Networks (acquired by Motorola and now part of Arris) and fifth employee of Digital Technology (acquired by Agilent Technologies). He is a co-author of VITA 41.6 an ANSI standard, and has spoken at numerous trade conferences as an expert panel member.

Venue Sponsor: @BoozAllen Media Sponsor: X.TAO.ai

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future.

Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords: FutureOfData Data Analytics Leadership Podcast Big Data Strategy

For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all. This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends—and act upon them until it's too late. But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating? What if there were a better way to do analytics? Fortunately, you're in luck... Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University professor Phil Simon. Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones...and their results will astonish you. Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.

Streaming Data introduces the concepts and requirements of streaming and real-time data systems. The book is an idea-rich tutorial that teaches you to think about how to efficiently interact with fast-flowing data. About the Technology As humans, we're constantly filtering and deciphering the information streaming toward us. In the same way, streaming data applications can accomplish amazing tasks like reading live location data to recommend nearby services, tracking faults with machinery in real time, and sending digital receipts before your customers leave the shop. Recent advances in streaming data technology and techniques make it possible for any developer to build these applications if they have the right mindset. This book will let you join them. About the Book Streaming Data is an idea-rich tutorial that teaches you to think about efficiently interacting with fast-flowing data. Through relevant examples and illustrated use cases, you'll explore designs for applications that read, analyze, share, and store streaming data. Along the way, you'll discover the roles of key technologies like Spark, Storm, Kafka, Flink, RabbitMQ, and more. This book offers the perfect balance between big-picture thinking and implementation details. What's Inside The right way to collect real-time data Architecting a streaming pipeline Analyzing the data Which technologies to use and when About the Reader Written for developers familiar with relational database concepts. No experience with streaming or real-time applications required. About the Author Andrew Psaltis is a software engineer focused on massively scalable real-time analytics. Quotes The definitive book if you want to master the architecture of an enterprise-grade streaming application. - Sergio Fernandez Gonzalez, Accenture A thorough explanation and examination of the different systems, strategies, and tools for streaming data implementations. - Kosmas Chatzimichalis, Mach 7x A well-structured way to learn about streaming data and how to put it into practice in modern real-time systems. - Giuliano Araujo Bertoti, FATEC This book is all you need to understand what streaming is all about! - Carlos Curotto, Globant

This comprehensive guide to Elasticsearch will teach you how to build robust and scalable search and analytics applications using Elasticsearch 5.x. You will learn the fundamentals of Elasticsearch, including its APIs and tools, and how to apply them to real-world problems. By the end of the book, you will have a solid grasp of Elasticsearch and be ready to implement your own solutions. What this Book will help me do Master the setup and configuration of Elasticsearch and Kibana. Learn to efficiently query and analyze both structured and unstructured data. Understand how to use Elasticsearch aggregations to perform advanced analytics. Gain knowledge of advanced search features including geospatial queries and autocomplete. Explore the Elastic Stack and learn deployment best practices and cloud hosting options. Author(s) None Andhavarapu is an expert in database technology and distributed systems, with years of experience in Elasticsearch. Their passion for search technologies is reflected in their clear and practical teaching style. They've written this guide to help developers of all levels get up to speed with Elasticsearch quickly and comprehensively. Who is it for? This book is perfect for software developers looking to implement effective search and analytics solutions. It's ideal for those who are new to Elasticsearch as well as for professionals familiar with other search tools like Lucene or Solr. The book assumes basic programming knowledge but no prior experience with Elasticsearch.

Dive into the world of predictive analytics with 'Practical Predictive Analytics.' This comprehensive guide walks you through analyzing current and historical data to predict future outcomes. Using tools like R and Spark, you will master practical skills, solve real-world challenges, and apply predictive analytics across domains like marketing, healthcare, and retail. What this Book will help me do Learn the six steps for successfully implementing predictive analytics projects. Acquire practical skills in data cleaning, input, and model deployment using tools like R and Spark. Understand core predictive analytics algorithms and their applications in various industries. Apply data analytics techniques to solve problems in fields such as healthcare and marketing. Master methods for handling big data analytics using Databricks and Spark for effective prediction. Author(s) The author, None Winters, is an experienced data scientist and technical educator. With extensive background in predictive analytics, Winters specializes in applying statistical methods and techniques to real-world consultation scenarios. Winters brings a practical and accessible approach to this text, ensuring that learners can follow along and apply their newfound expertise effectively. Who is it for? This book is ideal for statisticians and analysts with some programming background in languages like R, who want to master predictive analytics skills. It caters to intermediate learners who aim to enhance their ability to solve complex analytical problems. Whether you're looking to advance your career or improve your proficiency in data science, this book will serve as a valuable resource for learning and growth.

SQL Server 2017 Integration Services Cookbook is your key to mastering effective data integration and transformation solutions using SSIS 2017. Through clear, concise recipes, this book teaches the advanced ETL techniques necessary for creating efficient data workflows, leveraging both traditional and modern data platforms. What this Book will help me do Master the integration of diverse data sources into comprehensive data models. Develop optimized ETL workflows that improve operational efficiency. Leverage the new features introduced in SQL Server 2017 for enhanced data processing. Implement scalable data warehouse solutions suitable for modern analytics workloads. Customize and extend integration services to handle specific data transformation needs. Author(s) The authors are seasoned professionals in data integration and ETL technologies. They bring years of real-world experience using SQL Server Integration Services in various enterprise scenarios. Their combined expertise ensures practical insights and guidance, making complex concepts accessible to learners and practitioners alike. Who is it for? This book is ideal for data engineers and ETL developers who already understand the basics of SQL Server and want to master advanced data integration techniques. It is also suitable for database administrators and data analysts aiming to enhance their skill set with efficient ETL processes. Arm yourself with this guide to learn not just the how, but also the why, behind successful data transformations.

In this session, Jon talks about analytics in the agency business. He discussed best practices and some operational hacks to help leaders become successful in the world of analytics in the marketing domain(one of the early adopter of technology)

Timeline: 0:29 John's journey. 6:07 Use cases for the benchmark studies at L2. 7:16 The struggles and challenges in the digital industry. 11:30 How much data is good data. 14:55 Staying relevant during times of disruption. 20:18 Analysing data of various cultures for a global company. 24:30 Art of doing business and science of doing business. 27:22 Jon's current role. 30:06 How much of L2 in facing and out facing? 31:45 Qualifying a source/platform. 35:20 Integrating a new source into the existing algorithm. 38:16 Building classifiers. 40:00 Jon's leadership style. 43:00 Client facing a leadership. 45:12 Jon's magic data science hire. 47:28 Suggestion for starting a data practice in a dissimilar industry. 50:55 World without survey. 53:11 Future of data in the digital industry.

Podcast link: https://futureofdata.org/futureofdata-jon-gibs-chief-data-officer-l2-inc/

Bio- Jon Gibs is the Chief Data Officer and Chief Data Scientist at L2, a digital research, benchmarking, and advisory services company recently acquired by the Gartner Group. Prior to his time at L2, Jon founded and was the group vice president of data science and analytics at Huge, a digital agency in Brooklyn, and spent 10 years at Nielsen running its digital analytics practice.

Jon's graduate work has been in Geography and spatial statistics at The University at Buffalo.

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future.

Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords:

FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

The Practical Data Science Cookbook, Second Edition provides hands-on, practical recipes that guide you through all aspects of the data science process using R and Python. Starting with setting up your programming environment, you'll work through a series of real-world projects to acquire, clean, analyze, and visualize data efficiently. What this Book will help me do Set up R and Python environments effectively for data science tasks. Acquire, clean, and preprocess data tailored to analysis with practical steps. Develop robust predictive and exploratory models for actionable insights. Generate analytic reports and share findings with impactful visualizations. Construct tree-based models and master random forests for advanced analytics. Author(s) Authored by a team of experienced professionals in the field of data science and analytics, this book reflects their collective expertise in tackling complex data challenges using programming. With backgrounds spanning industry and academia, the authors bring a practical, application-focused approach to teaching data science. Who is it for? This book is ideal for aspiring data scientists who want hands-on experience with real-world projects, regardless of prior experience. Beginners will gain step-by-step understanding of data science concepts, while seasoned professionals will appreciate the structured projects and use of R and Python for advanced analytics and modeling.