JMP 13 Multivariate Methods describes techniques for analyzing several variables simultaneously. The book covers descriptive measures, such as correlations. It also describes methods that give insight into the structure of the multivariate data, such as clustering, latent class analysis, principal components, discriminant analysis, and partial least squares.

JMP 13 Predictive and Specialized Modeling provides details about modeling techniques such as partitioning, neural networks, nonlinear regression, and time series analysis. Topics include the Gaussian platform, which is useful in analyzing computer simulation experiments. The book also covers the Response Screening platform, which is useful in testing the effect of a predictor when you have many responses.

JMP 13 Profilers covers the family of interactive profiling tools, which enable you to view cross-sections of any response surface. The book also includes details about plotting points and surfaces in a three-dimensional graph.

JMP 13 Quality and Process Methods describes tools for evaluating and improving processes. The book begins by discussing creating control charts, which let you visualize process measurements over time, quantify common cause variation, and identify special cause variation. Details about estimating your process capability based on measurement systems analysis studies are included. Lastly, the book discusses Pareto plots and cause-and-effect diagrams to identify root causes of variability.

JMP 13 Reliability and Survival Methods provides details about evaluating and improving reliability in a product or system and analyzing survival data for people and products. The book explains how to fit the best distribution to your time-to-event data or analyze destruction data. A few other topics include analyzing competing causes of failure, modeling reliability as improvements are made over time, and analyzing recurring events.

JMP 13 Scripting Guide provides details for taking advantage of the powerful JMP Scripting Language (JSL). Learn how to write and debug scripts, manipulate data tables, construct display boxes, create JMP applications, and more.

Using JMP 13 shows you how to perform common tasks such as importing data, setting column properties, exporting analyses as graphics or HTML, and modifying JMP preferences. Details about connecting to SAS and working in the Formula Editor are also provided.

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise As many as 10-25 million organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Design quality SAS software and evaluate SAS software quality SAS Data Analytic Development is the developer’s compendium for writing better-performing software and the manager’s guide to building comprehensive software performance requirements. The text introduces and parallels the International Organization for Standardization (ISO) software product quality model, demonstrating 15 performance requirements that represent dimensions of software quality, including: reliability, recoverability, robustness, execution efficiency (i.e., speed), efficiency, scalability, portability, security, automation, maintainability, modularity, readability, testability, stability, and reusability. The text is intended to be read cover-to-cover or used as a reference tool to instruct, inspire, deliver, and evaluate software quality. A common fault in many software development environments is a focus on functional requirements—the what and how—to the detriment of performance requirements, which specify instead how well software should function (assessed through software execution) or how easily software should be maintained (assessed through code inspection). Without the definition and communication of performance requirements, developers risk either building software that lacks intended quality or wasting time delivering software that exceeds performance objectives—thus, either underperforming or gold-plating, both of which are undesirable. Managers, customers, and other decision makers should also understand the dimensions of software quality both to define performance requirements at project outset as well as to evaluate whether those objectives were met at software completion. As data analytic software, SAS transforms data into information and ultimately knowledge and data-driven decisions. Not surprisingly, data quality is a central focus and theme of SAS literature; however, code quality is far less commonly described and too often references only the speed or efficiency with which software should execute, omitting other critical dimensions of software quality. SAS® software project definitions and technical requirements often fall victim to this paradox, in which rigorous quality requirements exist for data and data products yet not for the software that undergirds them. By demonstrating the cost and benefits of software quality inclusion and the risk of software quality exclusion, stakeholders learn to value, prioritize, implement, and evaluate dimensions of software quality within risk management and project management frameworks of the software development life cycle (SDLC). Thus, SAS Data Analytic Development recalibrates business value, placing code quality on par with data quality, and performance requirements on par with functional requirements.

A thoroughly revised and updated edition of this introduction to modern statistical methods for shape analysis Shape analysis is an important tool in the many disciplines where objects are compared using geometrical features. Examples include comparing brain shape in schizophrenia; investigating protein molecules in bioinformatics; and describing growth of organisms in biology. This book is a significant update of the highly-regarded `Statistical Shape Analysis’ by the same authors. The new edition lays the foundations of landmark shape analysis, including geometrical concepts and statistical techniques, and extends to include analysis of curves, surfaces, images and other types of object data. Key definitions and concepts are discussed throughout, and the relative merits of different approaches are presented. The authors have included substantial new material on recent statistical developments and offer numerous examples throughout the text. Concepts are introduced in an accessible manner, while retaining sufficient detail for more specialist statisticians to appreciate the challenges and opportunities of this new field. Computer code has been included for instructional use, along with exercises to enable readers to implement the applications themselves in R and to follow the key ideas by hands-on analysis. Statistical Shape Analysis: with Applications in R will offer a valuable introduction to this fast-moving research area for statisticians and other applied scientists working in diverse areas, including archaeology, bioinformatics, biology, chemistry, computer science, medicine, morphometics and image analysis .

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Essential MATLAB for Engineers and Scientists, Sixth Edition, provides a concise, balanced overview of MATLAB's functionality that facilitates independent learning, with coverage of both the fundamentals and applications. The essentials of MATLAB are illustrated throughout, featuring complete coverage of the software's windows and menus. Program design and algorithm development are presented clearly and intuitively, along with many examples from a wide range of familiar scientific and engineering areas. This updated edition includes the latest MATLAB versions through 2016a, and is an ideal book for a first course on MATLAB, or for an engineering problem-solving course using MATLAB, as well as a self-learning tutorial for professionals and students expected to learn and apply MATLAB. Updated to include all the newer features through MATLAB R2016a Includes new chapter on complex variables analysis Presents a comparison of execution time between compiled and un-compiled code that includes examples Describes the new H2 graphics features

Learn all you need to know about seven key innovations disrupting business analytics today. These innovations—the open source business model, cloud analytics, the Hadoop ecosystem, Spark and in-memory analytics, streaming analytics, Deep Learning, and self-service analytics—are radically changing how businesses use data for competitive advantage. Taken together, they are disrupting the business analytics value chain, creating new opportunities. Enterprises who seize the opportunity will thrive and prosper, while others struggle and decline: disrupt or be disrupted. Disruptive Business Analytics provides strategies to profit from disruption. It shows you how to organize for insight, build and provision an open source stack, how to practice lean data warehousing, and how to assimilate disruptive innovations into an organization. Through a short history of business analytics and a detailed survey of products and services, analytics authority Thomas W. Dinsmore provides a practical explanation of the most compelling innovations available today. What You'll Learn Discover how the open source business model works and how to make it work for you See how cloud computing completely changes the economics of analytics Harness the power of Hadoop and its ecosystem Find out why Apache Spark is everywhere Discover the potential of streaming and real-time analytics Learn what Deep Learning can do and why it matters See how self-service analytics can change the way organizations do business Who This Book Is For Corporate actors at all levels of responsibility for analytics: analysts, CIOs, CTOs, strategic decision makers, managers, systems architects, technical marketers, product developers, IT personnel, and consultants.

For SAS programmers or analysts who need to generalize their programs or improve programming efficiency, Art Carpenter thoroughly updates his highly successful second edition of Carpenter's Complete Guide to the SAS Macro Language with an extensive collection of new macro language techniques and examples. Addressing the composition and operation of the SAS macro facility and the SAS macro language, this third edition offers nearly 400 ready-to-use macros, macro functions, and macro tools that enable you to convert SAS code to macros, define macro variables, and more! Users with a basic understanding of Base SAS who are new to the SAS macro language will find more detail, utilities, and references to additional learning opportunities; advanced macro language programmers who need help with data-driven macros and dynamic application development will find greatly expanded treatment of these topics. This revised and enlarged edition includes the following topics: New and expanded introduction to the macro language Functions, automatic macro variables, and macro statements new to the macro language Expanded macro language tools that interface with the operating system Expanded data-driven methodologies used to build dynamic applications Expanded discussion of list processing, with four alternative approaches presented Additional file and data management examples Expanded discussion of CALL EXECUTE and DOSUBL New discussion of using the macro language on remote servers Expanded discussion and examples of macro quoting Far beyond a reference manual issued from an “ivory tower,” this book is pragmatic and example-driven: Yes, you will find syntax examples; yes, the code is explained. But the focus of this book is on actual code used to solve real-world business problems. In fact, an entire appendix is dedicated to listing the nearly 70 classes of problems that are solved by programs covered in this edition. Discussion of the examples elucidates the pros and cons of the particular solution and often suggests alternative approaches. Therefore, this book provides you both a compendium of reusable and adaptable code, and opportunities for deepening your understanding and growing as a SAS programmer.

GPU programming in MATLAB is intended for scientists, engineers, or students who develop or maintain applications in MATLAB and would like to accelerate their codes using GPU programming without losing the many benefits of MATLAB. The book starts with coverage of the Parallel Computing Toolbox and other MATLAB toolboxes for GPU computing, which allow applications to be ported straightforwardly onto GPUs without extensive knowledge of GPU programming. The next part covers built-in, GPU-enabled features of MATLAB, including options to leverage GPUs across multicore or different computer systems. Finally, advanced material includes CUDA code in MATLAB and optimizing existing GPU applications. Throughout the book, examples and source codes illustrate every concept so that readers can immediately apply them to their own development. Provides in-depth, comprehensive coverage of GPUs with MATLAB, including the parallel computing toolbox and built-in features for other MATLAB toolboxes Explains how to accelerate computationally heavy applications in MATLAB without the need to re-write them in another language Presents case studies illustrating key concepts across multiple fields Includes source code, sample datasets, and lecture slides

Data Analysis Plans: A Blueprint for Success Using SAS gets you started on building an effective data analysis plan with a solid foundation for planning and managing your analytics projects. Data analysis plans are critical to the success of analytics projects and can improve the workflow of your project when implemented effectively. This book provides step-by-step instructions on writing, implementing, and updating your data analysis plan. It emphasizes the concept of an analysis plan as a working document that you update throughout the life of a project.

This book will help you manage the following tasks:

control client expectations

limit and refine the scope of the analysis

enable clear communication and understanding among team members

organize and develop your final report

SAS users of any level of experience will benefit from this book, but beginners will find it extremely useful as they build foundational knowledge for performing data analysis and hypotheses testing. Subject areas include medical research, public health research, social studies, educational testing and evaluation, and environmental studies.

So-called string problems are abundant in bioinformatics and computational biology. New optimization problems dealing with DNA or protein sequences are constantly arising and researchers are highly in need of efficient optimization techniques for solving them. One obstacle for optimization practitioners is the atypical nature of these problems which require an interdisciplinary approach in order to solve them efficiently and accurately.

Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provides an alternative for such cases and is often nearly as powerful as parametric statistics. Another advantage of nonparametric statistics is that it offers analytical methods that are not available otherwise. Nonparametric methods are intuitive and simple to comprehend, which helps researchers in the social sciences understand the methods in spite of lacking mathematical rigor needed in analytical methods customarily used in science. This book is a methodology book and bypasses theoretical proofs while providing comprehensive explanations of the logic behind the methods and ample examples, which are all solved using direct computations as well as by using Stata. It is arranged into two integrated volumes. Although each volume, and for that matter each chapter, can be used separately, it is advisable to read as much of both volumes as possible; because familiarity with what is applicable for different problems will enhance capabilities.

Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provides an alternative for such cases and is often nearly as powerful as parametric statistics. Another advantage of nonparametric statistics is that it offers analytical methods that are not available otherwise. Nonparametric methods are intuitive and simple to comprehend, which helps researchers in the social sciences understand the methods in spite of lacking mathematical rigor needed in analytical methods customarily used in science. This book is a methodology book and bypasses theoretical proofs while providing comprehensive explanations of the logic behind the methods and ample examples, which are all solved using direct computations as well as by using Stata. It is arranged into two integrated volumes. Although each volume, and for that matter each chapter, can be used separately, it is advisable to read as much of both volumes as possible; because familiarity with what is applicable for different problems will enhance capabilities.

Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.