Jos and Oliver will show a series of live demos of how to use Google Analytics and AdWords to the max - to track across devices as well as websites, physical stores, CRM and BI systems and how to best use these integrated customer data sets for bidding, creative decisions and ads targeting.

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization's marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.

One of the main sources of bad data in Google Analytics is incomplete or outright wrong setup of campaign tracking. Inconsistent channels, mislabeled campaigns and faulty attribution often poison the quality of data, making it unreliable or completely wrong.

Are you using some event tracking to learn more about your visitors? Good. How about using Enhanced Ecommerce and the Page Visibility API to analyze content engagement? No? Simo will walk you through these advanced use cases, and provide you with a number of tools and resources you can use to think outside the box when using Google Analytics and Google Tag Manager. Inspiration is guaranteed.

This hands on session will walk you through the details of the Enhanced Ecommerce data model, provide guidance for how to implement the tracking, and walk users through how to use the new reports to gain actionable insights to improve ecommerce performance.

t's been nearly ten years since Google acquired Urchin Software and turned it into Google Analytics, unleashing the era of democratized data. Take a walk down memory lane from those early days through present and learn from the triumphs and trials of tens of thousands of hours working with hundreds of companies and billions of data points. Tips, tricks, techniques and more. The tool has evolved but the objective remains the same: to understand and optimize marketing, user experience and business value.

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.

Fully revised and updated, the Sixth Edition of the best-selling text Computer Science Illuminated retains the accessibility and in-depth coverage of previous editions, while incorporating all-new material on cutting-edge issues in computer science. Authored by the award-winning Nell Dale and John Lewis, Computer Science Illuminated’s unique and innovative layered approach moves through the levels of computing from an organized, language-neutral perspective.

Designed for the introductory computing and computer science course, this student-friendly Sixth Edition provides students with a solid foundation for further study, and offers non-majors a complete introduction to computing.

Key Features of the Sixth Edition include:

Access to Navigate 2 online learning materials including a comprehensive and interactive eBook, student practice activities and assessments, learning analytics reporting tools, and more
Completely revised sections on HTML and CSS
Updates regarding Top Level Domains, Social Networks, and Google Analytics
All-new section on Internet management, including ICANN control and net neutrality 
New design, including fully revised figures and tables
New and updated Did You Know callouts are included in the chapter margins
New and revised Ethical Issues and Biographies throughout emphasize the history and breadth of computing
Available in our customizable PUBLISH platform

A collection of programming language chapters are available as low-cost bundling options. Available chapters include: Java, C++, Python, Alice, SQL, VB.NET, RUBY, Perl, Pascal, and JavaScript.

With Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at www.jblnavigate.com/2

Master modern web and network data modeling: both theory and applications. In a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Web and Network Data Science, Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.

Review of change that happened between two dates in GA. Sounds easy? Understand what are the drivers to these change. Map with the action that has contributed.

The future of e-commerce industry will belong to online shops that invest in their users. Showing the right message to the right audience in the right moment is the key to succes. User data will help us do the magic.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Like in 2013, Google Analytics ninja master Julien Coquet (Hub'Sales, France) will conduct a full-day training but this time, it's advanced!

Let’s measure the entire customer lifecycle. Start understanding your clients from the moment they see your displays in retail stores, enter your brick-and-mortar locations, and engage your business both online and offline. Discuss identification, reporting, and responsible analytics.

The new Universal Analytics now includes some magics such as custom dimensions, custom metrics or server-side hit. We will see how these new features can bring new perspectives on both SEO and SEA analysis. Yes, some new features can make your life as a webmarketer way easier.

This session focuses on Strategic and Tactical implementation techniques for Universal Analytics using Google Tag Manager. Lots of real life examples spanning from Data Layer creation to Tag Deployment across a wide range of industries will exemplify the exciting capabilities that these two synergistic tools offer.

Why, when, and how to use Universal Analytics integration on your applications’ back-end servers, instead of in the users’ browser. Discuss the benefits, caveats, and paradigms for back-end tracking implementations, without Javascript.

Sam Briesemeister, Director of Technology Services for Analytics Pros will lead a full-day workshop on how to use Google's new Universal Analytics and Measurement Protocol in multiple environments from front-end websites to back-end systems and even integrated hardware kits like the Raspberry Pi. Attendees should expect to setup an actual Universal Analytics integration in a test environment.