For those who celebrate or acknowledge it, Christmas is now in the rearview mirror. Father Time has a beard that reaches down to his toes, and he's ready to hand over the clock to an absolutely adorable little Baby Time when 2024 rolls in. That means it's time for our annual set of reflections on the analytics and data science industry. Somehow, the authoring of this description of the show was completely unaided by an LLM, although the show did include quite a bit of discussion around generative AI. It also included the announcement of a local LLM based on all of our podcast episodes to date (updated with each new episode going forward!), which you can try out here! The discussion was wide-ranging beyond AI: Google Analytics 4, Marketing Mix Modelling (MMM), the technical/engineering side of analytics versus the softer skills of creative analytical thought and engaging with stakeholders, and more, as well as a look ahead to 2024! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Summary Business intelligence is the foremost application of data in organizations of all sizes. The typical conception of how it is accessed is through a web or desktop application running on a powerful laptop. Zing Data is building a mobile native platform for business intelligence. This opens the door for busy employees to access and analyze their company information away from their desk, but it has the more powerful effect of bringing first-class support to companies operating in mobile-first economies. In this episode Sabin Thomas shares his experiences building the platform and the interesting ways that it is being used.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes with 24×7 support. Struggling with broken pipelines? Stale dashboards? Missing data? If this resonates with you, you’re not alone. Data engineers struggling with unreliable data need look no further than Monte Carlo, the leading end-to-end Data Observability Platform! Trusted by the data teams at Fox, JetBlue, and PagerDuty, Monte Carlo solves the costly problem of broken data pipelines. Monte Carlo monitors and alerts for data issues across your data warehouses, data lakes, dbt models, Airflow jobs, and business intelligence tools, reducing time to detection and resolution from weeks to just minutes. Monte Carlo also gives you a holistic picture

Summary The data ecosystem has been growing rapidly, with new communities joining and bringing their preferred programming languages to the mix. This has led to inefficiencies in how data is stored, accessed, and shared across process and system boundaries. The Arrow project is designed to eliminate wasted effort in translating between languages, and Voltron Data was created to help grow and support its technology and community. In this episode Wes McKinney shares the ways that Arrow and its related projects are improving the efficiency of data systems and driving their next stage of evolution.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Struggling with broken pipelines? Stale dashboards? Missing data? If this resonates with you, you’re not alone. Data engineers struggling with unreliable data need look no further than Monte Carlo, the leading end-to-end Data Observability Platform! Trusted by the data teams at Fox, JetBlue, and PagerDuty, Monte Carlo solves the costly problem of broken data pipelines. Monte Carlo monitors and alerts for data issues across your data warehouses, data lakes, dbt models, Airflow jobs, and business intelligence tools, reducing time to detection and resolution from weeks to just minutes. Monte Carlo also gives you a holistic picture of data health with automatic, end-to-end lineage from ingestion to the BI layer directly out of the box. Start trusting your data with Monte Carlo today! Visit dataengineeringpodcast.com/montecarlo to learn more. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes with 24×7 support. Your host is Tobias Macey and today I’m interviewing Wes McKinney about his work at Voltron Data and on the Arrow ecosystem

Interview

Introduction How did you get involved in the area of data management? Can you describe what you are building at Voltron Data and the story behind it? What is the vision for the broader data ecosystem that you are trying to realize through your investment in Arrow and related projects?

How does your work at Voltron Data contribute to the realization of that vision?

What is the impact on engineer productivity and compute efficiency that gets introduced by the impedance mismatches between language and framework representations of data? The scope and capabilities of the Arrow project have grown substantially since it was first introduced. Can you give an overview of the current features and extensions to the project? What are some of the ways that ArrowVe and its related projects can be integrated with or replace the different elements of a data platform? Can you describe how Arrow is implemented?

What are the most complex/challenging aspects of the engineering needed to support interoperable data interchange between language runtimes?

How are you balancing the desire to move quickly and improve the Arrow protocol and implementations, with the need to wait for other players in the ecosystem (e.g. database engines, compute frameworks, etc.) to add support? With the growing application of data formats such as graphs and vectors, what do you see as the role of Arrow and its ideas in those use cases? For workflows that rely on integrating structured and unstructured data, what are the options for interaction with non-tabular data? (e.g. images, documents, etc.) With your support-focused business model, how are you approaching marketing and customer education to make it viable and scalable? What are the most interesting, innovative, or unexpected ways that you have seen Arrow used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on Arrow and its ecosystem? When is Arrow the wrong choice? What do you have planned for the future of Arrow?

Contact Info

Website wesm on GitHub @wesmckinn on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

Thank you for listening! Don’t forget to check out our other shows. Podcast.init covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast helps you go from idea to production with machine learning. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you’ve learned something or tried out a project from the show then tell us about it! Email [email protected]) with your story. To help other people find the show please leave a review on Apple Podcasts and tell your friends and co-workers

Links

Voltron Data Pandas

Podcast Episode

Apache Arrow Partial Differential Equation FPGA == Field-Programmable Gate Array GPU == Graphics Processing Unit Ursa Labs Voltron (cartoon) Feature Engineering PySpark Substrait Arrow Flight Acero Arrow Datafusion Velox Ibis SIMD == Single Instruction, Multiple Data Lance DuckDB

Podcast Episode

Data Threads Conference Nano-Arrow Arrow ADBC Protocol Apache Iceberg

Podcast Episode

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

Sponsored By: Atlan:

Have you ever woken up to a crisis because a number on a dashboard is broken and no one knows why? Or sent out frustrating slack messages trying to find the right data set? Or tried to understand what a column name means?

Our friends at Atlan started out as a data team themselves and faced all this collaboration chaos themselves, and started building Atlan as an internal tool for themselves. Atlan is a collaborative workspace for data-driven teams, like Github for engineering or Figma for design teams. By acting as a virtual hub for data assets ranging from tables and dashboards to SQL snippets & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Snowflake, Slack, Looker and more.

Go to dataengineeringpodcast.com/atlan and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $3000 on an annual subscription.a href="https://dataengineeringpodcast.com/montecarlo"…

Summary The majority of blog posts and presentations about data engineering and analytics assume that the consumers of those efforts are internal business users accessing an environment controlled by the business. In this episode Ian Schweer shares his experiences at Riot Games supporting player-focused features such as machine learning models and recommeder systems that are deployed as part of the game binary. He explains the constraints that he and his team are faced with and the various challenges that they have overcome to build useful data products on top of a legacy platform where they don’t control the end-to-end systems.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. The biggest challenge with modern data systems is understanding what data you have, where it is located, and who is using it. Select Star’s data discovery platform solves that out of the box, with an automated catalog that includes lineage from where the data originated, all the way to which dashboards rely on it and who is viewing them every day. Just connect it to your database/data warehouse/data lakehouse/whatever you’re using and let them do the rest. Go to dataengineeringpodcast.com/selectstar today to double the length of your free trial and get a swag package when you convert to a paid plan. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes with 24×7 support. Your host is Tobias Mac

Summary Building data products is an undertaking that has historically required substantial investments of time and talent. With the rise in cloud platforms and self-serve data technologies the barrier of entry is dropping. Shane Gibson co-founded AgileData to make analytics accessible to companies of all sizes. In this episode he explains the design of the platform and how it builds on agile development principles to help you focus on delivering value.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes with 24×7 support. Your host is Tobias Macey and today I’m interviewing Shane Gibson about AgileData

Summary A lot of the work that goes into data engineering is trying to make sense of the "data exhaust" from other applications and services. There is an undeniable amount of value and utility in that information, but it also introduces significant cost and time requirements. In this episode Nick King discusses how you can be intentional about data creation in your applications and services to reduce the friction and errors involved in building data products and ML applications. He also describes the considerations involved in bringing behavioral data into your systems, and the ways that he and the rest of the Snowplow team are working to make that an easy addition to your platforms.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline

Summary Business intelligence has grown beyond its initial manifestation as dashboards and reports. In its current incarnation it has become a ubiquitous need for analytics and opportunities to answer questions with data. In this episode Amir Orad discusses the Sisense platform and how it facilitates the embedding of analytics and data insights in every aspect of organizational and end-user experiences.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes with 24×7 support. Your host is Tobias Macey and today I’m interviewing Amir Orad about Sisense, a platform focused on providing intelligent analytics

Summary Agile methodologies have been adopted by a majority of teams for building software applications. Applying those same practices to data can prove challenging due to the number of systems that need to be included to implement a complete feature. In this episode Shane Gibson shares practical advice and insights from his years of experience as a consultant and engineer working in data about how to adopt agile principles in your data work so that you can move faster and provide more value to the business, while building systems that are maintainable and adaptable.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes with 24×7 support. Your host is Tobias Macey and today I’m interviewing Shane Gibson about how to bring Agile practices to your data management workflows

Interview

Introduction How did you get involved in the area of data management? Can you describe what AgileData is and the story behind it? What are the main industries and/or use cases that you are focused on supporting? The data ecosystem has been trying on different paradigms from software development for some time now (e.g. DataOps, version control, etc.). What are the aspects of Agile that do and don’t map well to data engineering/analysis? One of the perennial challenges of data analysis is how to approach data modeling. How do you balance the need to provide value with the long-term impacts of incomplete or underinformed modeling decisions made in haste at the beginning of a project?

How do you design in affordances for refactoring of the data models without breaking downstream assets?

Another aspect of implementing data products/platforms is how to manage permissions and governance. What are the incremental ways that those principles can be incorporated early and evolved along with the overall analytical products? What are some of the organizational design strategies that you find most helpful when establishing or training a team who is working on data products? In order to have a useful target to work toward it’s necessary to understand what the data consumers are hoping to achieve. What are some of the challenges of doing requirements gathering for data products? (e.g. not knowing what information is available, consumers not understanding what’s hard vs. easy, etc.)

How do you work with the "customers" to help them understand what a reasonable scope is and translate that to the actual project stages for the engineers?

What are some of the perennial questions or points of confusion that you have had to address with your clients on how to design and implement analytical assets? What are the most interesting, innovative, or unexpected ways that you have seen agile principles used for data? What are the most interesting, unexpected, or challenging lessons that you have learned while working on AgileData? When is agile the wrong choice for a data project? What do you have planned for the future of AgileData?

Contact Info

LinkedIn @shagility on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

Thank you for listening! Don’t forget to check out our other shows. Podcast.init covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast helps you go from idea to production with machine learning. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you’ve learned something or tried out a project from the show then tell us about it! Email [email protected]) with your story. To help other people find the show please leave a review on Apple Podcasts and tell your friends and co-workers

Links

AgileData OptimalBI How To Make Toast Data Mesh Information Product Canvas DataKitchen

Podcast Episode

Great Expectations

Podcast Episode

Soda Data

Podcast Episode

Google DataStore Unfix.work Activity Schema

Podcast Episode

Data Vault

Podcast Episode

Star Schema Lean Methodology Scrum Kanban

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA

Sponsored By: Atlan:

Have you ever woken up to a crisis because a number on a dashboard is broken and no one knows why? Or sent out frustrating slack messages trying to find the right data set? Or tried to understand what a column name means?

Our friends at Atlan started out as a data team themselves and faced all this collaboration chaos themselves, and started building Atlan as an internal tool for themselves. Atlan is a collaborative workspace for data-driven teams, like Github for engineering or Figma for design teams. By acting as a virtual hub for data assets ranging from tables and dashboards to SQL snippets & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Snowflake, Slack, Looker and more.

Go to dataengineeringpodcast.com/atlan and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $3000 on an annual subscription.Prefect:

Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit…

Summary Logistics and supply chains are under increased stress and scrutiny in recent years. In order to stay ahead of customer demands, businesses need to be able to react quickly and intelligently to changes, which requires fast and accurate insights into their operations. Pathway is a streaming database engine that embeds artificial intelligence into the storage, with functionality designed to support the spatiotemporal data that is crucial for shipping and logistics. In this episode Adrian Kosowski explains how the Pathway product got started, how its design simplifies the creation of data products that support supply chain operations, and how developers can help to build an ecosystem of applications that allow businesses to accelerate their time to insight.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live s

Summary The core of any data platform is the centralized storage and processing layer. For many that is a data warehouse, but in order to support a diverse and constantly changing set of uses and technologies the data lakehouse is a paradigm that offers a useful balance of scale and cost, with performance and ease of use. In order to make the data lakehouse available to a wider audience the team at Iomete built an all-in-one service that handles management and integration of the various technologies so that you can worry about answering important business questions. In this episode Vusal Dadalov explains how the platform is implemented, the motivation for a truly open architecture, and how they have invested in integrating with the broader ecosystem to make it easy for you to get started.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transpar

Summary The global economy is dependent on complex and dynamic networks of supply chains powered by sophisticated logistics. This requires a significant amount of data to track shipments and operational characteristics of materials and goods. Roambee is a platform that collects, integrates, and analyzes all of that information to provide companies with the critical insights that businesses need to stay running, especially in a time of such constant change. In this episode Roambee CEO, Sanjay Sharma, shares the types of questions that companies are asking about their logistics, the technical work that they do to provide ways to answer those questions, and how they approach the challenge of data quality in its many forms.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by user

Summary Regardless of how data is being used, it is critical that the information is trusted. The practice of data reliability engineering has gained momentum recently to address that question. To help support the efforts of data teams the folks at Soda Data created the Soda Checks Language and the corresponding Soda Core utility that acts on this new DSL. In this episode Tom Baeyens explains their reasons for creating a new syntax for expressing and validating checks for data assets and processes, as well as how to incorporate it into your own projects.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to dataengineeringpodcast.com/hevodata and sign up for a free 14-day trial that also comes

Summary There is a constant tension in business data between growing siloes, and breaking them down. Even when a tool is designed to integrate information as a guard against data isolation, it can easily become a silo of its own, where you have to make a point of using it to seek out information. In order to help distribute critical context about data assets and their status into the locations where work is being done Nicholas Freund co-founded Workstream. In this episode he discusses the challenge of maintaining shared visibility and understanding of data work across the various stakeholders and his efforts to make it a seamless experience.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect. Data engineers don’t enjoy writing, maintaining, and modifying ETL pipelines all day, every day. Especially once they realize 90% of all major data sources like Google Analytics, Salesforce, Adwords, Facebook, Spreadsheets, etc., are already available as plug-and-play connectors with reliable, intuitive SaaS solutions. Hevo Data is a highly reliable and intuitive data pipeline platform used by data engineers from 40+ countries to set up and run low-latency ELT pipelines with zero maintenance. Boasting more than 150 out-of-the-box connectors that can be set up in minutes, Hevo also allows you to monitor and control your pipelines. You get: real-time data flow visibility, fail-safe mechanisms, and alerts if anything breaks; preload transformations and auto-schema mapping precisely control how data lands in your destination; models and workflows to transform data for analytics; and reverse-ETL capability to move the transformed data back to your business software to inspire timely action. All of this, plus its transparent pricing and 24*7 live support, makes it consistently voted by users as the Leader in the Data Pipeline category on review platforms like G2. Go to

We did it! Another year in the books, and 2021 was a bit of a ride. As we do every year, on this episode we reflect a little bit on the podcast and then a lot on the industry: what the major themes of 2021 were, and what we think might be coming in 2022. Google Analytics 4, 3rd party cookies, remote work and Zoom meetings, and even the metaverse! Plus, of course, this is our annual excuse to get our executive producer, Josh Crowhurst, on a mic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Remember that time you ran a lunch-and-learn at your company to show a handful of co-workers some Excel tips? What would have happened if you actually needed to fully train them on Excel, and there were approximately a gazillion users*? Or, have you ever watched a Google Analytics or Google Tag Manager training video? Or perused their documentation? How does Google actually think about educating a massive and diverse set of users on their platform? And, what can we learn from that when it comes to educating our in-house users on tool, processes, and concepts? In this episode, Justin Cutroni from Google joined the gang to discuss this very topic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Summary

Every business with a website needs some way to keep track of how much traffic they are getting, where it is coming from, and which actions are being taken. The default in most cases is Google Analytics, but this can be limiting when you wish to perform detailed analysis of the captured data. To address this problem, Alex Dean co-founded Snowplow Analytics to build an open source platform that gives you total control of your website traffic data. In this episode he explains how the project and company got started, how the platform is architected, and how you can start using it today to get a clearer view of how your customers are interacting with your web and mobile applications.

Preamble

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline you’ll need somewhere to deploy it, so check out Linode. With private networking, shared block storage, node balancers, and a 40Gbit network, all controlled by a brand new API you’ve got everything you need to run a bullet-proof data platform. Go to dataengineeringpodcast.com/linode to get a $20 credit and launch a new server in under a minute. You work hard to make sure that your data is reliable and accurate, but can you say the same about the deployment of your machine learning models? The Skafos platform from Metis Machine was built to give your data scientists the end-to-end support that they need throughout the machine learning lifecycle. Skafos maximizes interoperability with your existing tools and platforms, and offers real-time insights and the ability to be up and running with cloud-based production scale infrastructure instantaneously. Request a demo at dataengineeringpodcast.com/metis-machine to learn more about how Metis Machine is operationalizing data science. Go to dataengineeringpodcast.com to subscribe to the show, sign up for the mailing list, read the show notes, and get in touch. Join the community in the new Zulip chat workspace at dataengineeringpodcast.com/chat This is your host Tobias Macey and today I’m interviewing Alexander Dean about Snowplow Analytics

Interview

Introductions How did you get involved in the area of data engineering and data management? What is Snowplow Analytics and what problem were you trying to solve when you started the company? What is unique about customer event data from an ingestion and processing perspective? Challenges with properly matching up data between sources Data collection is one of the more difficult aspects of an analytics pipeline because of the potential for inconsistency or incorrect information. How is the collection portion of the Snowplow stack designed and how do you validate the correctness of the data?

Cleanliness/accuracy

What kinds of metrics should be tracked in an ingestion pipeline and how do you monitor them to ensure that everything is operating properly? Can you describe the overall architecture of the ingest pipeline that Snowplow provides?

How has that architecture evolved from when you first started? What would you do differently if you were to start over today?

Ensuring appropriate use of enrichment sources What have been some of the biggest challenges encountered while building and evolving Snowplow? What are some of the most interesting uses of your platform that you are aware of?

Keep In Touch

Alex

@alexcrdean on Twitter LinkedIn

Snowplow

@snowplowdata on Twitter

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Links

Snowplow

GitHub

Deloitte Consulting OpenX Hadoop AWS EMR (Elastic Map-Reduce) Business Intelligence Data Warehousing Google Analytics CRM (Customer Relationship Management) S3 GDPR (General Data Protection Regulation) Kinesis Kafka Google Cloud Pub-Sub JSON-Schema Iglu IAB Bots And Spiders List Heap Analytics

Podcast Interview

Redshift SnowflakeDB Snowplow Insights Googl

Under the 'guise of a discussion about making the leap into a new technology, this bonus mini-episode (hopefully) clears up the on-going confusion about the Kiss Sisters. Moe sat down with her big sister, Michele, to chat about jumping into learning an entirely new skill when time is short, expectations are high, and the learning curve is steep. The specific example they chat about is Michele's dive into Google Analytics data in BigQuery using SQL, but the tips and thoughts are applicable to any new and intimidating platform.

Summary

Buzzfeed needs to be able to understand how its users are interacting with the myriad articles, videos, etc. that they are posting. This lets them produce new content that will continue to be well-received. To surface the insights that they need to grow their business they need a robust data infrastructure to reliably capture all of those interactions. Walter Menendez is a data engineer on their infrastructure team and in this episode he describes how they manage data ingestion from a wide array of sources and create an interface for their data scientists to produce valuable conclusions.

Preamble

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to launch your next project you’ll need somewhere to deploy it. Check out Linode at dataengineeringpodcast.com/linode and get a $20 credit to try out their fast and reliable Linux virtual servers for running your data pipelines or trying out the tools you hear about on the show. Continuous delivery lets you get new features in front of your users as fast as possible without introducing bugs or breaking production and GoCD is the open source platform made by the people at Thoughtworks who wrote the book about it. Go to dataengineeringpodcast.com/gocd to download and launch it today. Enterprise add-ons and professional support are available for added peace of mind. Go to dataengineeringpodcast.com to subscribe to the show, sign up for the newsletter, read the show notes, and get in touch. You can help support the show by checking out the Patreon page which is linked from the site. To help other people find the show you can leave a review on iTunes, or Google Play Music, and tell your friends and co-workers Your host is Tobias Macey and today I’m interviewing Walter Menendez about the data engineering platform at Buzzfeed

Interview

Introduction How did you get involved in the area of data management? How is the data engineering team at Buzzfeed structured and what kinds of projects are you responsible for? What are some of the types of data inputs and outputs that you work with at Buzzfeed? Is the core of your system using a real-time streaming approach or is it primarily batch-oriented and what are the business needs that drive that decision? What does the architecture of your data platform look like and what are some of the most significant areas of technical debt? Which platforms and languages are most widely leveraged in your team and what are some of the outliers? What are some of the most significant challenges that you face, both technically and organizationally? What are some of the dead ends that you have run into or failed projects that you have tried? What has been the most successful project that you have completed and how do you measure that success?

Contact Info

@hackwalter on Twitter walterm on GitHub

Links

Data Literacy MIT Media Lab Tumblr Data Capital Data Infrastructure Google Analytics Datadog Python Numpy SciPy NLTK Go Language NSQ Tornado PySpark AWS EMR Redshift Tracking Pixel Google Cloud Don’t try to be google Stop Hiring DevOps Engineers and Start Growing Them

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Support Data Engineering Podcast

As an analyst, it's never a good idea to make predictions without data. With that said, for our first predictions episode, we've chosen to make some big and small predictions for the digital analytics space for the remainder of 2016 -- using only experience and intuition! Join us in Episode 30 as we rely solely on intuition to predict the next 9 months of a multi-billion dollar industry - all in under 45 minutes. Note: Due to the lag between recording and release, our prediction during the episode about a certain Heisman Trophy winner actually came true...before this episode launched.

People, places, and things mentioned in this episode:

Tealium Ensighten Signal Mixpanel Amazon Redshift Looker Adobe Analytics Google Analytics Optimizely Adobe Target Johnny Manziel Cleveland Browns Paul DePodesta Moneyball Ben Gaines Median Absolute Deviation (MAD) Brian Clifton Domo Sweetspot Intelligence Tableau Software eMetrics "I Predict a Riot" (Kaiser Chiefs)

Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.