Master the art of business intelligence in just a few steps with this hands-on guide. By following the detailed examples and techniques in this book, you'll learn to create effective BI solutions that analyze data for strategic decision-making. You'll explore tools like D3.js, R, Tableau, QlikView, and Python to visualize data and gain actionable insights. What this Book will help me do Develop the ability to create self-service reporting environments for business analytics. Understand and apply SQL techniques to aggregate and manipulate data effectively. Design and implement data models suitable for analytical and reporting purposes. Connect data warehouses with advanced BI tools to streamline reporting processes. Analyze and visualize data using industry-leading tools like D3.js, R, Tableau, and Python. Author(s) Written by seasoned experts in data analytics and business intelligence, the authors bring years of industry experience and practical insights to this well-rounded guide. They specialize in turning complex data into manageable, insightful BI solutions. Their writing style is approachable yet detailed, ensuring you gain both foundational and advanced knowledge in a structured way. Who is it for? This book caters to data enthusiasts and professionals in roles such as data analysis, BI development, or data management. It's perfect for beginners seeking practical BI skills, as well as experienced developers looking to integrate and implement sophisticated BI tools. The focus is on actionable insights, making it ideal for anyone aiming to leverage data for business growth.

2016 is almost in the books! In just over a week, we'll be ringing in the new year, and we have it on Very Good Authority that 2017 will be the Year of Mobile. But, this episode is as much about looking back as it is about looking forward -- looking back on how our industry has evolved, what product launches piqued our interest the most, and what Snoop Dogg-related stunt marketing occurred during the year. We even do a little navel gazing about the podcast itself: our favorite topics and guests (although we love ALL the topics and guests!), and a bit of news about what will be happening with the podcast in 2017. So kick back, bust open a few roasted chestnuts, spike your eggnog generously, and give it a listen! Technologies, services, and random items mentioned in this episode include: more past episodes than are worth linking to, RSiteCatalyst, Hidden Brain podcast: Can Social Science Help You Quit Smoking for Good?, SUPERWEEK, Matt Gershoff, Caleb Whitmore, Adobe Summit, eMetrics, MeasureCamp, Un-Summit, Digital Analytics Hub, Gary Angel / Digital Mortar, Paco Underhill / Why We Buy: The Science of Shopping, Jan Exner, Justin Cutroni, Kevin Hillstrom, Measure Slack, Lee Isensee, Tableau, Domo, the Domo stunt at the Tableau Conference, John Scalzi, Joe Haldeman, and Philip K. Dick.

Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the day. On this episode, we head back Down Under for a chat with Moe Kiss, product (and digital) analyst at THE ICONIC. Whether you pronounce "data" as DAY-tuh or DAH-tuh, Moe's perspective will almost certainly motivate you find new ways to push yourself and your organization forward. People, places, things, sites, and doodads mentioned in this episode were many, and they include: R, Tableau, Snowplow, adjust, Datalicious, Moe's post on Analysis of Competing Hypotheses, Moe's post on getting started in digital analytics, Jeffalytics.com, RSiteCatalyst, The Millenial Whoop, Kabaddi, Michael Yates, ABC (the Australian Broadcasting Corporation), an Event Tracking Naming Strategy from Chris Le, Simo Ahava, Nico Miceli, and Towards Universal Event Analytics - Building an Event Grammar by Snowplow co-founder Alex Dean.

Mastering Tableau is your comprehensive guide to becoming highly skilled in Tableau, focusing on advanced data visualization and practical applications. You will learn how to create complex dashboards, integrate R, and make the most of Tableau's features to deliver compelling insights. By the end of the book, you'll be ready to tackle real-world business intelligence challenges. What this Book will help me do Master advanced Tableau calculations such as row-level and aggregate-level calculations. Create engaging and efficient dashboards for professional data presentations. Integrate R functionalities with Tableau for predictive and advanced analytics. Design and implement custom geographic visualizations, including polygon maps. Optimize performance and best practices in Tableau for innovative BI solutions. Author(s) Jen Stirrup and None Baldwin are experienced data analysts and Tableau experts with years of practical experience in consulting and teaching. Jen has contributed significantly to the Tableau community through workshops and talks. Together, they provide structured guidance that helps readers master Tableau while emphasizing hands-on learning. Who is it for? This book is for business analysts aiming to enhance their data visualization skills using Tableau. Whether you are an intermediate Tableau user looking to tackle advanced techniques or someone wanting to streamline your BI workflows, this book focuses on practical problem-solving. It equips you to use Tableau effectively to create impactful visualizations and insights.

Tableau 10 Business Intelligence Cookbook is your comprehensive guide to mastering data analysis and visualization using Tableau 10. You will gain confidence in creating powerful, interactive dashboards and visualizations that not only look great but also help convey critical insights effectively. What this Book will help me do Create and customize effective charts including bar charts, line graphs, and scatter plots. Build interactive dashboards that combine visualizations into cohesive data presentations. Leverage Tableau's calculated fields and parameters to implement advanced data transformations. Prepare and clean your data for analysis using built-in Tableau tools to ensure accuracy. Utilize geospatial and mapping features to visualize geographic and location-based data effectively. Author(s) Donabel Santos is an experienced data specialist and Tableau expert with a passion for teaching data visualization techniques. Paul Banoub, a seasoned business intelligence professional, brings practical insights into crafting effective data strategies using Tableau. Together, they create a book that empowers professionals to realize their data visualization goals. Who is it for? This book is ideal for business professionals, data analysts, and technology experts looking to enhance their Tableau skills. Beginners will find the recipes approachable thanks to the step-by-step guidance, while more advanced users will appreciate the depth of techniques covered. Whether you analyze data for business intelligence or strategic planning, this book will provide tools to expand your capabilities.

In "Learning Tableau 10: Business Intelligence and data visualization that brings your business into focus", you will master data visualization and storytelling using Tableau 10. From foundational concepts to advanced features, this book will enable you to create compelling dashboards and conduct powerful data analysis, empowering businesses with actionable insights. What this Book will help me do Master the creation of effective and visually attractive dashboards in Tableau. Learn techniques for preparing and cleaning data for accurate visualizations. Build advanced visualizations that clarify and communicate complex ideas. Explore data clustering and distribution modeling to identify trends and make forecasts. Share your Tableau creations to promote a culture of evidence-based decision making. Author(s) The authors of 'Learning Tableau 10' are seasoned professionals with extensive experience in business intelligence and data visualization. They bring practical industry insights and a passion for empowering readers through clear instructional design. Their goal is to enable businesses to harness the full potential of Tableau for data-driven success. Who is it for? This book is ideal for data analysts, business professionals, or newcomers to data visualization who want to learn Tableau 10 from scratch or upgrade their skills. It is perfectly suited for beginners striving to bring professional insights and advanced users seeking to leverage Tableau's latest features effectively.

Illustrate your data in a more interactive way by implementing data visualization principles and creating visual stories using Tableau About This Book Use data visualization principles to help you to design dashboards that enlighten and support business decisions Integrate your data to provide mashed-up dashboards Connect to various data sources and understand what data is appropriate for Tableau Public Understand chart types and when to use specific chart types with different types of data Who This Book Is For Data scientists who have just started using Tableau and want to build on the skills using practical examples. Familiarity with previous versions of Tableau will be helpful, but not necessary. What You Will Learn Customize your designs to meet the needs of your business using Tableau Use Tableau to prototype, develop, and deploy the final dashboard Create filled maps and use any shape file Discover features of Tableau Public, from basic to advanced Build geographic maps to bring context to data Create filters and actions to allow greater interactivity to Tableau Public visualizations and dashboards Publish and embed Tableau visualizations and dashboards in articles In Detail With increasing interest for data visualization in the media, businesses are looking to create effective dashboards that engage as well as communicate the truth of data. Tableau makes data accessible to everyone, and is a great way of sharing enterprise dashboards across the business. Tableau is a revolutionary toolkit that lets you simply and effectively create high-quality data visualizations. This course starts with making you familiar with its features and enable you to develop and enhance your dashboard skills, starting with an overview of what dashboard is, followed by how you can collect data using various mathematical formulas. Next, you'll learn to filter and group data, as well as how to use various functions to present the data in an appealing and accurate way. In the first module, you will learn how to use the key advanced string functions to play with data and images. You will be walked through the various features of Tableau including dual axes, scatterplot matrices, heat maps, and sizing.In the second module, you'll start with getting your data into Tableau, move onto generating progressively complex graphics, and end with the finishing touches and packaging your work for distribution. This module is filled with practical examples to help you create filled maps, use custom markers, add slider selectors, and create dashboards. You will learn how to manipulate data in various ways by applying various filters, logic, and calculating various aggregate measures. Finally, in the third module, you learn about Tableau Public using which allows readers to explore data associations in multiple-sourced public data, and uses state-of-the-art dashboard and chart graphics to immerse the users in an interactive experience. In this module, the readers can quickly gain confidence in understanding and expanding their visualization, creation knowledge, and quickly create interesting, interactive data visualizations to bring a richness and vibrancy to complex articles. The course provides a great overview for beginner to intermediate Tableau users, and covers the creation of data visualizations of varying complexities. Style and approach The approach will be a combined perspective, wherein we start by performing some basic recipes and move on to some advanced ones. Finally, we perform some advanced analytics and create appealing and insightful data stories using Tableau Public in a step-by-step manner.

Fragmented, disparate backend data systems have become the norm in today’s enterprise, where you’ll find a mix of relational databases, Hadoop stores, and NoSQL engines, with access and analytics tools bolted on every which way. This mishmash of options presents a real challenge when it comes to choosing frontend analytics and visualization tools. How did we get here? In this O’Reilly report, IT veteran Rich Morrow takes you through the rapid changes to both backend storage and frontend analytics over the past decade, and provides a pragmatic list of requirements for an analytics stack that will centralize access to all of these data systems. You’ll examine current analytics platforms, including Looker—a new breed of analytics and visualization tools built specifically to handle our fragmented data space. Understand why and how data became so fractured so quickly Explore the tangled web of data and backend tools in today’s enterprises Learn the tool requirements for accessing and analyzing the full spectrum of data Examine the relative strengths of popular analytics and visualization tools, including Looker, Tableau, and MicroStrategy Inspect Looker’s unique focus on both the frontend and backend

What IS customer intelligence? What is a customer? Is the customer best understood by breaking the word down into its component parts: "cuss" and "tumor?" Would that be an intelligent thing to do? Will these and related questions some day be answered by self-aware machines? Will any of these questions be answered on this episode? Give it a listen and find out! The mish-mash of companies, products, and miscellany mentioned on this show include: Adobe, Oracle/ATG, SAS Customer Intelligence, Salesforce.com, Scott Brinker (Chief Martec), Domo, Data Studio 360, Tableau, iJento, Netezza, SPSS, Unfrozen Caveman Lawyer, Eight Is Enough, Legend of the Plaid Dragon (and the Slack version), Office Vibe, p-value article on fivethirtyeight.com (and the p-hacking app), and the "AI, Deep Learning, and Machine Learning" video.

This book simplifies the use of Tableau software functionality for novice users so that they can create powerful data visualizations easily and quickly. Since it is often very difficult and expensive to provide external training on BI tools, this book aims to equip the reader with the resource they need to do it themselves. Jumpstart Tableau covers the basic reporting and analysis functions that most BI users perform in their day-to-day work. These include connecting to a data source, working with dimensions and measures, developing reports and charts, saving workbooks, filtering, swapping, sorting, formatting, grouping, creating hierarchies, forecasting, exporting, distributing, as well developing various chart types. Each exercise in Jumpstart Tableau provides screenshots that cover every step from start to finish. The exercises are based on a comprehensive sample Excel-based data source that Tableau Software (version 9) has provided, which makes it very easy to duplicate the exercises on the real software. In addition, the book: Enables readers to develop reports, queries, and visualizations Perform data analysis Execute each function in a step-by-step manner Provides the basic hands-on ability which can enable users to work up to more advanced and complex Tableau functionality Shows how to integrate individual development of content, such as tables/charts and visualizations., onto a dashboard for an effective presentation

As an analyst, it's never a good idea to make predictions without data. With that said, for our first predictions episode, we've chosen to make some big and small predictions for the digital analytics space for the remainder of 2016 -- using only experience and intuition! Join us in Episode 30 as we rely solely on intuition to predict the next 9 months of a multi-billion dollar industry - all in under 45 minutes. Note: Due to the lag between recording and release, our prediction during the episode about a certain Heisman Trophy winner actually came true...before this episode launched.

People, places, and things mentioned in this episode:

Tealium Ensighten Signal Mixpanel Amazon Redshift Looker Adobe Analytics Google Analytics Optimizely Adobe Target Johnny Manziel Cleveland Browns Paul DePodesta Moneyball Ben Gaines Median Absolute Deviation (MAD) Brian Clifton Domo Sweetspot Intelligence Tableau Software eMetrics "I Predict a Riot" (Kaiser Chiefs)

Transform your organization's data into actionable insights with Tableau Tableau is designed specifically to provide fast and easy visual analytics. The intuitive drag-and-drop interface helps you create interactive reports, dashboards, and visualizations, all without any special or advanced training. This all new edition of Tableau Your Data! is your Tableau companion, helping you get the most out of this invaluable business toolset. Tableau Your Data! shows you how to build dynamic, best of breed visualizations using the Tableau Software toolset. This comprehensive guide covers the core feature set for data analytics, and provides clear step-by-step guidance toward best practices and advanced techniques that go way beyond the user manual. You'll learn how Tableau is different from traditional business information analysis tools, and how to navigate your way around the Tableau 9.0 desktop before delving into functions and calculations, as well as sharing with the Tableau Server. Analyze data more effectively with Tableau Desktop Customize Tableau's settings for your organization's needs with detailed real-world examples on data security, scaling, syntax, and more Deploy visualizations to consumers throughout the enterprise - from sales to marketing, operations to finance, and beyond Understand Tableau functions and calculations and leverage Tableau across every link in the value chain Learn from actual working models of the book's visualizations and other web-based resources via a companion website Tableau helps you unlock the stories within the numbers, and Tableau Your Data! puts the software's full functionality right at your fingertips.

Creating Data Stories with Tableau Public is a comprehensive guide to building impactful and interactive data visualizations using Tableau Public. Whether you are an investigative journalist, blogger, or data enthusiast, this book takes you through all the essential concepts, from connecting to data sources to publishing your visualizations online. You will learn how to effectively communicate data-driven stories with engaging visuals. What this Book will help me do Understand how to connect and prepare data for Tableau Public visualizations, including tips on cleaning and joining data. Learn about various chart types and their applications to visualize data effectively according to context and message. Discover methods for creating geographic maps and adding meaningful calculations to enhance your visualizations. Master the art of designing dashboards and storytelling with interactive elements like filters and actions. Gain insights on how to publish and embed your Tableau Public visualizations to share your data stories with wider audiences. Author(s) None Ohmann is an accomplished author and educator with rich expertise in data visualization and storytelling. Leveraging a passion for effective communication, None has written extensively on using tools like Tableau Public to bring data to life. As an advocate for accessible and interactive visualizations, None's work bridges technical proficiency and creative expression. Who is it for? This book is perfect for investigative journalists, bloggers, and media professionals eager to incorporate data visualizations into their work. Whether you're a beginner or have some experience with Tableau Public, you'll find practical advice to enhance your abilities. Organizations and teams that deal with data storytelling will also benefit from the clear and actionable strategies outlined in this guide.

Learning Tableau is your guide to mastering Tableau 9.0 for building impactful data visualizations and creating interactive, insightful dashboards. Whether you're beginning your data visualization journey or seek to refine your skills, this book provides a comprehensive approach to unlocking the potential of your data. What this Book will help me do Understand how to create basic and advanced visualizations for effective data representation. Learn techniques to enhance data analysis through custom calculations and interactive features. Gain skills to integrate and analyze data from multiple sources using Tableau's blending and joining features. Master the art of designing and formatting visually appealing dashboards to tell compelling data stories. Explore advanced Tableau functionalities like LOD calculations and sheet swapping to improve analytical insights. Author(s) Joshua N. Milligan is a seasoned data professional with a wealth of experience in Tableau. As a Tableau Zen Master, he combines his practical expertise and in-depth knowledge to craft a beginner-friendly guide for professionals looking to grasp Tableau's features effectively. His approachable and engaging writing style makes complex concepts accessible. Who is it for? This book is ideal for professionals and enthusiasts aiming to develop their skills in data visualization and Tableau. It's suitable for individuals with basic knowledge of data or databases, but no prior Tableau experience is necessary. Whether you're a data analyst, business professional, or IT specialist, this book will help you communicate data insights clearly. Readers will achieve a comprehensive understanding of Tableau 9.0's capabilities to create valuable outcomes.

Go beyond spreadsheets and tables and design a data presentation that really makes an impact. This practical guide shows you how to use Tableau Software to convert raw data into compelling data visualizations that provide insight or allow viewers to explore the data for themselves. Ideal for analysts, engineers, marketers, journalists, and researchers, this book describes the principles of communicating data and takes you on an in-depth tour of common visualization methods. You’ll learn how to craft articulate and creative data visualizations with Tableau Desktop 8.1 and Tableau Public 8.1. Present comparisons of how much and how many Use blended data sources to create ratios and rates Create charts to depict proportions and percentages Visualize measures of mean, median, and mode Lean how to deal with variation and uncertainty Communicate multiple quantities in the same view Show how quantities and events change over time Use maps to communicate positional data Build dashboards to combine several visualizations

How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python

Analytics is similar to being an artist working on a canvas rather than a scientist in a lab. Integrated use of Tableau will be incorporated into this session as it is great for making data usable through visual analytics. Learn how you can bring out your inner artist to find new meaning in data and to create powerful insights that drive valuable business outcomes.

Tired of boring spreadsheets and data overload from confusing graphs? Master the art of visualization with Rapid Graphs with Tableau 8! Tableau insiders Stephen and Eileen McDaniel expertly provide a hands-on case study approach and more than 225 illustrations that will teach you how to quickly explore and understand your data to make informed decisions in a wide variety of real-world situations. Rapid Graphs with Tableau 8 includes best practices of visual analytics for ideas on how to communicate your findings with audience-friendly graphs, tables and maps. "A picture is worth a thousand words" is a common saying that is more relevant today than ever as data volumes grow and the need for easy access to answers becomes more critical. This book covers the core of Tableau capabilities in easy-to-follow examples, updated and expanded for Version 8. Learn how to be successful with Tableau from the team that started the original training program as the founding Tableau Education Partner! "A must read for anyone interested in Tableau. Clear explanations, practical advice and beautiful examples!" Elissa Fink – Chief Marketing Officer, Tableau Software What you'll learn Connect to and review data visually Create insightful maps and take advantage of view shifting Understand the types of views available in Tableau Take advantage of the powerful Marks card and much more Who this book is for Rapid Graphs with Tableau 8 is a great resource for those new to Tableau, and also contains useful tips and tricks for advanced users as well.

Best practices and step-by-step instructions for using the Tableau Software toolset Although the Tableau Desktop interface is relatively intuitive, this book goes beyond the simple mechanics of the interface to show best practices for creating effective visualizations for specific business intelligence objectives. It illustrates little-known features and techniques for getting the most from the Tableau toolset, supporting the needs of the business analysts who use the product as well as the data and IT managers who support it. This comprehensive guide covers the core feature set for data analytics, illustrating best practices for creating and sharing specific types of dynamic data visualizations. Featuring a helpful full-color layout, the book covers analyzing data with Tableau Desktop, sharing information with Tableau Server, understanding Tableau functions and calculations, and Use Cases for Tableau Software. Includes little-known, as well as more advanced features and techniques, using detailed, real-world case studies that the author has developed as part of his consulting and training practice Explains why and how Tableau differs from traditional business information analysis tools Shows you how to deploy dashboards and visualizations throughout the enterprise Provides a detailed reference resource that is aimed at users of all skill levels Depicts ways to leverage Tableau across the value chain in the enterprise through case studies that target common business requirements Endorsed by Tableau Software Tableau Your Data shows you how to build dynamic, best-of-breed visualizations using the Tableau Software toolset.

Present a unified view of complex BI using the entire Tableau 8 toolkit Create and distribute dynamic, feature-rich data visualizations and highly interactive BI dashboards—quickly and easily! Tableau 8: The Official Guide provides the hands-on instruction and best practices you need to meet your business intelligence objectives and drive better decision making. Discover how to work from the Tableau GUI, load BI from disparate sources, drag and drop to analyze data, set up custom visualizations, and build robust dashboards. This practical guide shows you, step by step, how to design and publish meaningful business communications to end users across your enterprise. Navigate the Tableau user interface and data window Connect to spreadsheets, databases, and other sources Select data fields and drag them to desired screen locations Work with pre-defined visualizations and sample workbooks Display background maps and perform geographic analysis Add calculated fields, graphs, charts, tables, and statistics Combine multiple data sources into real-time dashboards Export your visualizations to the Web or in various file formats Electronic content includes: Videos that demonstrate the techniques presented in the book Sample Tableau workbooks