Master the art of business intelligence in just a few steps with this hands-on guide. By following the detailed examples and techniques in this book, you'll learn to create effective BI solutions that analyze data for strategic decision-making. You'll explore tools like D3.js, R, Tableau, QlikView, and Python to visualize data and gain actionable insights. What this Book will help me do Develop the ability to create self-service reporting environments for business analytics. Understand and apply SQL techniques to aggregate and manipulate data effectively. Design and implement data models suitable for analytical and reporting purposes. Connect data warehouses with advanced BI tools to streamline reporting processes. Analyze and visualize data using industry-leading tools like D3.js, R, Tableau, and Python. Author(s) Written by seasoned experts in data analytics and business intelligence, the authors bring years of industry experience and practical insights to this well-rounded guide. They specialize in turning complex data into manageable, insightful BI solutions. Their writing style is approachable yet detailed, ensuring you gain both foundational and advanced knowledge in a structured way. Who is it for? This book caters to data enthusiasts and professionals in roles such as data analysis, BI development, or data management. It's perfect for beginners seeking practical BI skills, as well as experienced developers looking to integrate and implement sophisticated BI tools. The focus is on actionable insights, making it ideal for anyone aiming to leverage data for business growth.

2016 is almost in the books! In just over a week, we'll be ringing in the new year, and we have it on Very Good Authority that 2017 will be the Year of Mobile. But, this episode is as much about looking back as it is about looking forward -- looking back on how our industry has evolved, what product launches piqued our interest the most, and what Snoop Dogg-related stunt marketing occurred during the year. We even do a little navel gazing about the podcast itself: our favorite topics and guests (although we love ALL the topics and guests!), and a bit of news about what will be happening with the podcast in 2017. So kick back, bust open a few roasted chestnuts, spike your eggnog generously, and give it a listen! Technologies, services, and random items mentioned in this episode include: more past episodes than are worth linking to, RSiteCatalyst, Hidden Brain podcast: Can Social Science Help You Quit Smoking for Good?, SUPERWEEK, Matt Gershoff, Caleb Whitmore, Adobe Summit, eMetrics, MeasureCamp, Un-Summit, Digital Analytics Hub, Gary Angel / Digital Mortar, Paco Underhill / Why We Buy: The Science of Shopping, Jan Exner, Justin Cutroni, Kevin Hillstrom, Measure Slack, Lee Isensee, Tableau, Domo, the Domo stunt at the Tableau Conference, John Scalzi, Joe Haldeman, and Philip K. Dick.

In this session, Scott Zoldi, Chief Analytics Officer, FICO, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, and hacks for upcoming executives challenges/opportunities he's observing as a Chief Analytics Officer. Scott discussed creating the data-driven culture and what leaders could do to get buy-ins for building strong data science capabilities. Scott discussed his passion for security analytics. He shared some best practices to put-up a Cyber Security Center of Excellence. Scott also shared what traits future leaders should have.

Timeline:

0:29 Scott's journey. 5:10 On Falcon's fraud manager. 9:12 Area in secuity where AI works. 11:40 FICO's dealing with new products. 15:30 Centre of excellence for cyber security. 22:00 Should a center of excellence be inside out or in partnership? 28:22 The CAO role in FICO. 31:14 Is FICO in facing or out facing? 32:12 Being analytical in a gutt based organization. 35:54 Art of doing business and science of doing business. 38:22 Challenges as CAO in FICO. 41:09 Opportunity for data science in the security space. 45:54 Qualities required for a CAO. 48:54 Tips for a data scientist to get hired at FICO.

Podcast link: https://futureofdata.org/analyticsweek-leadership-podcast-with-scott-zoldi-cao-fico/

Here's Scott Zoldi's Bio: Scott Zoldi is Chief Analytics Officer at FICO, responsible for the analytic development of FICO’s product and technology solutions, including the FICO™ Falcon® Fraud Manager product, which protects about two-thirds of the world’s payment card transactions from fraud. While at FICO, Scott has been responsible for authoring 72 analytic patents, 36 patents granted, and 36 in process. Scott is actively involved in developing new analytic products and Big Data analytics applications, many of which leverage new streaming artificial intelligence innovations such as adaptive analytics, collaborative profiling, and self-learning models. Scott is most recently focused on the applications of streaming self-learning analytics for real-time detection of Cyber Security attacks and Money Laundering. Scott serves on two boards of directors, including Software San Diego and Cyber Center of Excellence. Scott received his Ph.D. in theoretical physics from Duke University.

Follow @scottzoldi

The podcast is sponsored by: TAO.ai(https://tao.ai), Artificial Intelligence Driven Career Coach

Learn how to build an interactive source code analytics system using Roslyn and JavaScript. This concise 150 page book will help you create and use practical code analysis tools utilizing the new features of Microsoft's Roslyn compiler to understand the health of your code and identify parts of the code for refactoring. Source code is one of the biggest assets of a software company. However if not maintained well, it can become a big liability. As source code becomes larger. more complex and accessed via the cloud, maintaining code quality becomes even more challenging. The author provides straightforward tools and advice on how to manage code quality in this new environment. Roslyn exposes a set of APIs which allow developers to parse their C# and VB.NET code and drastically lower the barrier to entry for Meta programming in .NET. Roslyn has a dedicated set of APIs for creating custom refactoring for integrating with Visual Studio. This title will show readers how to use Roslyn along with industry standard JavaScript visualization APIs like HighCharts, D3.js etc to create a scalable and highly responsive source code analytics system. What You Will Learn Understand the Roslyn Syntax API Use Data Visualization techniques to assist code analysis process visually Code health monitoring matrices (from the standard of Code Query Language) Code mining techniques to identify design patterns used in source code Code forensics techniques to identify probable author of a given source code Techniques to identify duplicate/near duplicate code Who This Book is For .NET Software Developers and Architects

If you've ever wondered how to bridge the gap between mathematics, programming, and actionable data insights, 'Principles of Data Science' is the guide for you. This book explores the full data science pipeline, providing you with tools and knowledge to transform raw data into impactful decisions. With practical lessons and hands-on tutorials, you'll master the essential skills of a data scientist. What this Book will help me do Understand and apply the five core steps of the data science process. Gain insight into data cleaning, visualization, and effective communication of results. Learn and implement foundational machine learning models using Python or R. Bridge gaps between mathematics, statistics, and programming to solve data-driven problems. Evaluate machine learning models using key metrics for better predictive capabilities. Author(s) The author, a seasoned data scientist with years of professional experience in analytics and software development, brings a rich perspective to the topic. Combining a strong foundation in mathematics with expertise in Python and R, they have worked on diverse real-world data projects. Their teaching philosophy emphasizes clarity and practical application, ensuring you not only gain knowledge but also know how to apply it effectively. Who is it for? This book is intended for individuals with a basic understanding of algebra and some programming experience in Python or R. It is perfect for programmers who wish to dive into the world of data science or for those with math skills looking to apply them practically. If you seek to turn raw data into valuable insights and predictions, this book is tailored for you.

The Complete Guide to Data Science with Hadoop—For Technical Professionals, Businesspeople, and Students Demand is soaring for professionals who can solve real data science problems with Hadoop and Spark. is your complete guide to doing just that. Drawing on immense experience with Hadoop and big data, three leading experts bring together everything you need: high-level concepts, deep-dive techniques, real-world use cases, practical applications, and hands-on tutorials. Practical Data Science with Hadoop® and Spark The authors introduce the essentials of data science and the modern Hadoop ecosystem, explaining how Hadoop and Spark have evolved into an effective platform for solving data science problems at scale. In addition to comprehensive application coverage, the authors also provide useful guidance on the important steps of data ingestion, data munging, and visualization. Once the groundwork is in place, the authors focus on specific applications, including machine learning, predictive modeling for sentiment analysis, clustering for document analysis, anomaly detection, and natural language processing (NLP). This guide provides a strong technical foundation for those who want to do practical data science, and also presents business-driven guidance on how to apply Hadoop and Spark to optimize ROI of data science initiatives. Learn What data science is, how it has evolved, and how to plan a data science career How data volume, variety, and velocity shape data science use cases Hadoop and its ecosystem, including HDFS, MapReduce, YARN, and Spark Data importation with Hive and Spark Data quality, preprocessing, preparation, and modeling Visualization: surfacing insights from huge data sets Machine learning: classification, regression, clustering, and anomaly detection Algorithms and Hadoop tools for predictive modeling Cluster analysis and similarity functions Large-scale anomaly detection NLP: applying data science to human language

Presents information to create a trade-off analysis framework for use in government and commercial acquisition environments This book presents a decision management process based on decision theory and cost analysis best practices aligned with the ISO/IEC 15288, the Systems Engineering Handbook, and the Systems Engineering Body of Knowledge. It provides a sound trade-off analysis framework to generate the tradespace and evaluate value and risk to support system decision-making throughout the life cycle. Trade-off analysis and risk analysis techniques are examined. The authors present an integrated value trade-off and risk analysis framework based on decision theory. These trade-off analysis concepts are illustrated in the different life cycle stages using multiple examples from defense and commercial domains. Provides techniques to identify and structure stakeholder objectives and creative, doable alternatives Presents the advantages and disadvantages of tradespace creation and exploration techniques for trade-off analysis of concepts, architectures, design, operations, and retirement Covers the sources of uncertainty in the system life cycle and examines how to identify, assess, and model uncertainty using probability Illustrates how to perform a trade-off analysis using the INCOSE Decision Management Process using both deterministic and probabilistic techniques Trade-off Analytics: Creating and Exploring the System Tradespace is written for upper undergraduate students and graduate students studying systems design, systems engineering, industrial engineering and engineering management. This book also serves as a resource for practicing systems designers, systems engineers, project managers, and engineering managers. is a Research Professor in the Department of Industrial Engineering at the University of Arkansas. He is also a senior principal with Innovative Decisions, Inc., a decision and risk analysis firm and has served as Chairman of the Board. Dr. Parnell has published more than 100 papers and book chapters and was lead editor of Gregory S. Parnell, PhD, Decision Making for Systems Engineering and Management, Wiley Series in Systems Engineering (2nd Ed, Wiley 2011) and lead author of the Handbook of Decision Analysis (Wiley 2013). He is a fellow of INFORMS, the INCOSE, MORS, and the Society for Decision Professionals.

Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the day. On this episode, we head back Down Under for a chat with Moe Kiss, product (and digital) analyst at THE ICONIC. Whether you pronounce "data" as DAY-tuh or DAH-tuh, Moe's perspective will almost certainly motivate you find new ways to push yourself and your organization forward. People, places, things, sites, and doodads mentioned in this episode were many, and they include: R, Tableau, Snowplow, adjust, Datalicious, Moe's post on Analysis of Competing Hypotheses, Moe's post on getting started in digital analytics, Jeffalytics.com, RSiteCatalyst, The Millenial Whoop, Kabaddi, Michael Yates, ABC (the Australian Broadcasting Corporation), an Event Tracking Naming Strategy from Chris Le, Simo Ahava, Nico Miceli, and Towards Universal Event Analytics - Building an Event Grammar by Snowplow co-founder Alex Dean.

Mastering Tableau is your comprehensive guide to becoming highly skilled in Tableau, focusing on advanced data visualization and practical applications. You will learn how to create complex dashboards, integrate R, and make the most of Tableau's features to deliver compelling insights. By the end of the book, you'll be ready to tackle real-world business intelligence challenges. What this Book will help me do Master advanced Tableau calculations such as row-level and aggregate-level calculations. Create engaging and efficient dashboards for professional data presentations. Integrate R functionalities with Tableau for predictive and advanced analytics. Design and implement custom geographic visualizations, including polygon maps. Optimize performance and best practices in Tableau for innovative BI solutions. Author(s) Jen Stirrup and None Baldwin are experienced data analysts and Tableau experts with years of practical experience in consulting and teaching. Jen has contributed significantly to the Tableau community through workshops and talks. Together, they provide structured guidance that helps readers master Tableau while emphasizing hands-on learning. Who is it for? This book is for business analysts aiming to enhance their data visualization skills using Tableau. Whether you are an intermediate Tableau user looking to tackle advanced techniques or someone wanting to streamline your BI workflows, this book focuses on practical problem-solving. It equips you to use Tableau effectively to create impactful visualizations and insights.

In this session, Mike Flowers, Chief Analytics Officer, Enigma, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, hacks for upcoming executives, and some challenges/opportunities he's observing as a Chief Analytics Officer. Mike discussed his journey from trial prosecutor to Chief Analytics Officer, sharing some great stories on how Govt. embraces data analytics.

Timeline: 0:29 Mike's journey. 23:32 Mike's role in Enigma. 27:46 The role of CAO in Enigma. 29:50 How much Mike's role is customer-facing vs. in facing. 30:00 Getting over the roadblocks of working with the government. 34:06 Creating a data bridge. 39:17 Collaboration in the data science field. 46:02 Challenges in working with Clients at Enigma. 51:34 Benefits of having a legal background before coming to data analytics.

Podcast link: https://futureofdata.org/enigma_io/

Here's Mike Flowers Bio: Mike is Chief Analytics Officer at New York City tech start-up Enigma, an operational data management and intelligence company, where he leads data scientists assisting the development and deployment of decision-support technologies to Fortune 500 clients in compliance, manufacturing, banking, and finance, and several U.S. and foreign government agencies. In addition, he is a Senior Fellow at Bloomberg Philanthropies, working with select U.S. city governments to launch sustainable analytics programs. Mike is also an advisor to numerous organizations in a wide variety of fields, including, for example, Weil Cornell Medical College, the Inter-American Development Bank, the Office of the New York State Comptroller, the Greater London Authority, the government of New South Wales, Australia, and the French national government.

From 2014-15, Mike was an Executive-in-Residence and the first MacArthur Urban Science Fellow at NYU’s Center for Urban Science and Progress, where he advised students and faculty on projects to advance data-driven decision-making in city government.

From 2009-2013, Mike served under Mayor Michael Bloomberg as New York City’s first Chief Analytics Officer. During his tenure, he founded the Mayor’s Office of Data Analytics, which provides quantitative support to the city’s public safety, public health, infrastructure development, finance, economic development, disaster preparedness and response, legislative, sustainability, and human services efforts. In addition, Mike designed and oversaw the implementation of NYC DataBridge, a first-of-its-kind citywide analytics platform that enables the sharing and analysis of city data across agencies and with the public, and he ran the implementation of the city’s internationally-recognized Open Data initiative. For this work, Mike was twice recognized by the White House for innovation.

Follow @mpflowersnyc

The podcast is sponsored by: TAO.ai(https://tao.ai), Artificial Intelligence Driven Career Coach

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future.

Want to Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords:

FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media . With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

Improve your ability to develop, manage, and troubleshoot SQL Server solutions by learning how different components work "under the hood," and how they communicate with each other. The detailed knowledge helps in implementing and maintaining high-throughput databases critical to your business and its customers. You'll learn how to identify the root cause of each problem and understand how different design and implementation decisions affect performance of your systems. New in this second edition is coverage of SQL Server 2016 Internals, including In-Memory OLTP, columnstore enhancements, Operational Analytics support, Query Store, JSON, temporal tables, stretch databases, security features, and other improvements in the new SQL Server version. The knowledge also can be applied to Microsoft Azure SQL Databases that share the same code with SQL Server 2016. Pro SQL Server Internals is a book for developers and database administrators, and it covers multiple SQL Server versions starting with SQL Server 2005 and going all the way up to the recently released SQL Server 2016. The book provides a solid road map for understanding the depth and power of the SQL Server database server and teaches how to get the most from the platform and keep your databases running at the level needed to support your business. The book: Provides detailed knowledge of new SQL Server 2016 features and enhancements Includes revamped coverage of columnstore indexes and In-Memory OLTP Covers indexing and transaction strategies Shows how various database objects and technologies are implemented internally, and when they should or should not be used Demonstrates how SQL Server executes queries and works with data and transaction log What You Will Learn Design and develop database solutions with SQL Server. Troubleshoot design, concurrency, and performance issues. Choose the right database objects and technologies for the job. Reduce costs and improve availability and manageability. Design disaster recovery and high-availability strategies. Improve performance of OLTP and data warehouse systems through in-memory OLTP and Columnstore indexes. Who This Book Is For Developers and database administrators who want to design, develop, and maintain systems in a way that gets the most from SQL Server. This book is an excellent choice for people who prefer to understand and fix the root cause of a problem rather than applying a 'band aid' to it.

Step right up! Step right up! We've got your org charts here! If an analyst falls in the woods, and she reports into a hub-and-spoke model, is the result best illustrated with a 3D pie chart? Join Michael and Tim as they conclude that, at the end of the day, effective communication is imperative regardless of where the analysts sit organizationally. And, because, "Why not?" ride along on a digression about the product management of analytics platforms within the organization! Miscellany referenced in this episode include: 10 Tips to Maximize Your JavaScript Debugging Experience, The Comedians of Comedy, and Extras.

Today’s global organizations depend on being able to unlock business insights from massive volumes of data. Now, with IBM® FlashSystem 900, powered by IBM FlashCore™ technology, they can make faster decisions based on real-time insights and unleash the power of the most demanding applications, including online transaction processing (OLTP) and analytics databases, virtual desktop infrastructures (VDIs), technical computing applications, and cloud environments. This IBM Redbooks® publication introduces clients to the IBM FlashSystem® 900. It provides in-depth knowledge of the product architecture, software and hardware, implementation, and hints and tips. Also illustrated are use cases that show real-world solutions for tiering, flash-only, and preferred-read, and also examples of the benefits gained by integrating the FlashSystem storage into business environments. This book is intended for pre-sales and post-sales technical support professionals and storage administrators, and for anyone who wants to understand how to implement this new and exciting technology. This book describes the following offerings of the IBM Spectrum™ Storage family: IBM Spectrum Storage™ IBM Spectrum Control™ IBM Spectrum Virtualize™ IBM Spectrum Scale™ IBM Spectrum Accelerate™

In this session, John Young, Chief Analytics Officer, Epsilon Data Management, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey to Chief Analytics Officer, life @ Epsilon, and discussed some challenges/opportunities faced by data-driven organizations, its executives and shared some best practices.

Timeline: 2:51 What's Epsilon? 5:12 John's journey. 9:24 The role of CAO in Epsilon. 12:12 How much John's role is in facing and out facing. 13:19 Best practices in data analytics at Epsilon. 16:15 Demarcating CDO and CAO. 19:52 Depth and breadth of decision making at Epsilon. 25:00 Dealing with clients of Epsilon. 28:48 Best data practices for businesses. 34:39 Build or buy data? 37:21 Creating a center of excellence with data. 40:01 Building a data team. 43:45 Tips for aspiring data analytics executives. 46:05 Art of doing business and science of doing business. 48:31 Closing remarks.

Podcast link: https://futureofdata.org/analyticsweek-leadership-podcast-with-john-young-epsilon-data-management/

Here's John's Bio: Mr. Young has general management responsibilities for the 150+ member Analytic Consulting Group at Epsilon. His responsibilities also include design and consultation on various database marketing analytic engagements, including predictive modeling, segmentation, measurement, and profiling. John also brings thought leadership on important marketing topics. John works with companies in numerous industries, including financial services, technology, retail, healthcare, and not-for-profit.

Before joining Epsilon in 1994, Mr. Young was a Marketing Research Manager at Digitas, a Market Research Manager at Citizens Bank, Research Manager at the AICPA, and an Assistant Economist at the Federal Reserve Bank of Kansas City.

Mr. Young has presented at numerous conferences, including NCDM Winter and Summer, DMA Annual, DMA Marketing Analytics, LIMRA Big Data Analytics, and Epsilon’s Client Symposiums. He has published in DM News, CRM Magazine’s Viewpoints, Chief Marketer, Loyalty 360, Colloquy, and serves on the advisory board of the DMA’s Analytics Community.

Mr. Young holds a B.S. and M.S. in Economics from Colorado State University, Fort Collins, Colorado.

The podcast is sponsored by: TAO.ai(https://tao.ai), Artificial Intelligence Driven Career Coach

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future.

Want to Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

Want to sponsor? Email us @ [email protected]

Keywords:

FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

Data is a key part of analyzing your designs and the way your users use your designs. Analytics can seem intimidating if you are not familiar with them, but the basics are pretty simple once you know what the numbers and graphs mean. What you’ll learn&8212;and how you can apply it You will learn basic tips about how to interpret a graph of user behavior to find the problems in your designs (so you can fix them!), and what the fundamental numbers mean. You will also start to have an intuition about how to compare those numbers to understand the “health” of your site/app and see insights that no one else can see. This lesson is for you because You can start using the information from these lessons today, and you will feel more comfortable learning more about user data and analytics after reading them. Prerequisites: No experience with data is necessary General familiarity with the idea of designing digital things is helpful Materials or downloads needed: None This Lesson in taken from by Joel Marsh. UX for Beginners

Business executives today are well aware of the power of data, especially for gaining actionable insight into products and services. But how do you jump into the big data analytics game without spending millions on data warehouse solutions you don’t need? This 40-page report focuses on massively parallel processing (MPP) analytical databases that enable you to run queries and dashboards on a variety of business metrics at extreme speed and Exabyte scale. Because they leverage the full computational power of a cluster, MPP analytical databases can analyze massive volumes of data—both structured and semi-structured—at unprecedented speeds. This report presents five real-world case studies from Etsy, Cerner Corporation, Criteo and other global enterprises to focus on one big data analytics platform in particular, HPE Vertica. You’ll discover: How one prominent data storage company convinced both business and tech stakeholders to adopt an MPP analytical database Why performance marketing technology company Criteo used a Center of Excellence (CoE) model to ensure the success of its big data analytics endeavors How YPSM uses Vertica to speed up its Hadoop-based data processing environment Why Cerner adopted an analytical database to scale its highly successful health information technology platform How Etsy drives success with the company’s big data initiative by avoiding common technical and organizational mistakes

If you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual content), Josh West from Analytics Demystified joins us for a discussion that is depressingly civil and uncontentious. Many linkable things were referenced in this episode: Josh's Industry War starting blog post (from 2013), Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM), Signal, Tealium, Ensighten, Ghostery, Observepoint, Hub'scan, the Data Governance Episode of the Digital Analytics Power Hour (Episode #012),  PhoneGap, Floodlight / Doubleclick / DFA, In the Year 2000 (Conan O'Brien), Bird Law, Adobe Experience Manager (AEM), Webtrends Streams, data management platforms (DMP), the Personalization Episode of the Digital Analytics Power Hour with Matt Gershoff (Episode #031), josh.analyticsdemystified.com, and Tagtician.

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data— Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.

Distribute Actionable, Timely BI with Microsoft® SQL Server® 2016 and Power BI Drive better, faster, more informed decision making across your organization using the expert tips and best practices featured in this hands-on guide. Delivering Business Intelligence with Microsoft SQL Server 2016, Fourth Edition, shows, step-by-step, how to distribute high-performance, custom analytics to users enterprise-wide. Discover how to build BI Semantic Models, create data marts and OLAP cubes, write MDX and DAX scripts, and share insights using Microsoft client tools. The book includes coverage of self-service business intelligence with Power BI. • Understand the goals and components of successful BI • Build data marts, OLAP cubes, and Tabular models • Load and cleanse data with SQL Server Integration Services • Manipulate and analyze data using MDX and DAX scripts and queries • Work with SQL Server Analysis Services and the BI Semantic Model • Author interactive reports using SQL Server Data Tools • Create KPIs and digital dashboards • Implement time-based analytics • Embed data model content in custom applications using ADOMD.NET • Use Power BI to gather, model, and visualize data in a self-service environment