In today's data-driven world, earning the Tableau Certified Data Analyst credential signals your ability to connect, analyze, and communicate insights using one of the industry's leading visualization platforms. This study guide offers practical and comprehensive preparation for the certification exam, with walk-throughs, best practices, vocabulary, and example questions to help you build both confidence and competence in Tableau. Written by Christopher Gardner, business intelligence analyst and lead Tableau developer at the University of Michigan, this guide supports first-time test-takers and seasoned users alike. You'll begin with foundational skills in Tableau Prep Builder and Tableau Desktop—connecting, combining, and preparing data—before progressing to building effective visualizations, performing calculations, and applying advanced tools like level-of-detail expressions, parameters, forecasts, and predictive analytics. Read, manipulate, and prepare data for analysis Navigate Tableau's tools to build impactful visualizations Write calculations and functions to enhance your dashboards Share your work responsibly with secure publishing options

Enter the agentic era of data and analytics with Tableau and Agentforce. Discover how AI agents are accelerating data modeling and unlocking conversational analytics. Hear how leading organizations are harnessing agents to reimagine decision-making, supercharge insight delivery, and unleash the full potential of their data-driven workforce.

Modernize your analytics capabilities by identifying the products that best meet your needs. See side-by-side, scripted demonstrations of three leading vendors: Strategy, Oracle and Tableau. What are the key features to consider and how do they compare in action? What are the main strengths and weaknesses of these vendors? What innovations are coming?

Tableau Next is built on the Salesforce Platform - a unified platform where data, metadata, workflows, apps, and AI come together to make agentic analytics possible. Join this session to learn more.

This book takes an advanced dive into using Tableau for professional data visualization and analytics. You will learn techniques for crafting highly interactive dashboards, optimizing their performance, and leveraging Tableau's APIs and server features. With a focus on real-world applications, this resource serves as a guide for professionals aiming to master advanced Tableau skills. What this Book will help me do Build robust, high-performing Tableau data models for enterprise analytics. Use advanced geospatial techniques to create dynamic, data-rich mapping visualizations. Leverage APIs and developer tools to integrate Tableau with other platforms. Optimize Tableau dashboards for performance and interactivity. Apply best practices for content management and data security in Tableau implementations. Author(s) Pablo Sáenz de Tejada and Daria Kirilenko are seasoned Tableau experts with vast professional experience in implementing advanced analytics solutions. Pablo specializes in enterprise-level dashboard design and has trained numerous professionals globally. Daria focuses on integrating Tableau into complex data ecosystems, bringing a practical and innovative approach to analytics. Who is it for? This book is tailored for professionals such as Tableau developers, data analysts, and BI consultants who already have a foundational knowledge of Tableau. It is ideal for those seeking to deepen their skills and gain expertise in tackling advanced data visualization challenges. Whether you work in corporate analytics or enjoy exploring data in your own projects, this book will enhance your Tableau proficiency.

Jen Hawkins went from delivering pizzas to becoming a six-figure data analyst at a FAANG company in just 17 weeks. In our chat, she shares her Data Accelerator Program journey, how she used her background and new skills to stay motivated, land job offers, and eventually achieve her dream role. 💌 Join 10k+ aspiring data analysts & get my tips in your inbox weekly 👉 https://www.datacareerjumpstart.com/newsletter 🆘 Feeling stuck in your data journey? Come to my next free "How to Land Your First Data Job" training 👉 https://www.datacareerjumpstart.com/training 👩‍💻 Want to land a data job in less than 90 days? 👉 https://www.datacareerjumpstart.com/daa 👔 Ace The Interview with Confidence 👉 https://www.datacareerjumpstart.com/interviewsimulator Jen Hawkins' Confessions of an Accidental Delivery Driver: Tableau Supply Chain Project: ⌚ TIMESTAMPS 00:00 - Introduction 00:30 - The Struggles and Turning Points 07:49 - Transitioning to a Data Analyst Role 19:46 - Life as a Data Analyst at a FAANG Company 🔗 CONNECT WITH JEN: 🤝 LinkedIn: https://www.linkedin.com/in/jeandriska/ 🔗 CONNECT WITH AVERY 🎥 YouTube Channel: https://www.youtube.com/@averysmith 🤝 LinkedIn: https://www.linkedin.com/in/averyjsmith/ 📸 Instagram: https://instagram.com/datacareerjumpstart 🎵 TikTok: https://www.tiktok.com/@verydata 💻 Website: https://www.datacareerjumpstart.com/ Mentioned in this episode: Join the last cohort of 2025! The LAST cohort of The Data Analytics Accelerator for 2025 kicks off on Monday, December 8th and enrollment is officially open!

To celebrate the end of the year, we’re running a special End-of-Year Sale, where you’ll get: ✅ A discount on your enrollment 🎁 6 bonus gifts, including job listings, interview prep, AI tools + more

If your goal is to land a data job in 2026, this is your chance to get ahead of the competition and start strong.

👉 Join the December Cohort & Claim Your Bonuses: https://DataCareerJumpstart.com/daa https://www.datacareerjumpstart.com/daa

Use SQL to get the data you need in no time at all! Learn to read and write basic queries, troubleshoot common problems, and control your own business data in just 24 short lessons–no programming experience required! SQL has been designed to be as close to English as possible—anyone can learn it! Learn SQL in a Month of Lunches helps you add this lucrative and highly sought-after skill to your resume in just 24 fun and friendly lessons. The book emphasizes practical uses for the language in the real-world, so you’ll just learn the most useful skills for business data analysis. Inside Learn SQL in a Month of Lunches you’ll discover how to: Set up your first database with MySQL Write your own SQL queries See only the data you need from large datasets Connect different sets of data Analyze data with functions and aggregations Master basic data manipulation techniques Save queries in stored procedures and views Create tables to store data efficiently Read and improve SQL written by others If you use Excel, Tableau, or PowerBI to crunch business data, you’ve probably seen a lot of SQL already. And guess what? It’s easy to master the most useful parts of SQL! In just a few quick lessons, Learn SQL in a Month of Lunches will get you writing your own queries, modifying existing SQL statements, and working with data like a pro. 25-year SQL veteran Jeff Iannucci makes SQL a snap through hands-on lab exercises, relevant code examples, and easy-to-understand language. About the Technology SQL, Structured Query Language, is the standard way to query, create, and manage relational databases like SQL Server, PostgreSQL, and Oracle. It’s also a superpower for data analysts who need to go beyond spreadsheets and BI dashboarding tools. SQL is easy to read and understand, and with this book (and a little practice) you’ll be pulling data, tweaking tables, and cranking out amazing reports and presentations in no time at all! About the Book Learn SQL in a Month of Lunches introduces SQL to data analysts and other aspiring data pros with no prior experience using relational databases. In it, you’ll complete 24 short lessons, each of which teaches an essential SQL skill for retrieving, filtering, and analyzing data. You’ll practice each new technique with a friendly hands-on lab designed to take about 15 minutes, as you learn to write queries that deliver the exact data you need. Along the way, you’ll build a valuable intuition for how databases operate in real business scenarios. What's Inside Get the data you need from any relational database Filter, sort, and group data Combine data from multiple tables Create, update, and delete data About the Reader For students, aspiring data analysts, software developers, and anyone else who wants to work with relational databases. About the Author Jeff Iannucci is a Senior Consultant with Straight Path Solutions. For over 20 years, he has worked extensively with SQL in sectors such as healthcare, finance, retail sales, and government. Quotes An essential guide. Jeff has carefully developed each chapter to ensure clarity and comprehensiveness, making complex concepts accessible and practical. - Buck Woody, Microsoft The fastest and the most effective way to learn SQL, regardless of your background or technical knowledge level. - Kevin Kline, author of SQL in a Nutshell Explains concepts straightforwardly to help the reader grow their skills over a month of sessions. - Steve Jones, SQL Server Central Great selection of bite-sized, digestible courses to complement your lunch arrangement. It leaves you smarter every day. - Simon Tschöke, Databricks

Dashboards are everywhere in the data industry, but are they being used effectively? Many professionals find themselves creating dashboards that end up underutilized or misunderstood. The key is not just in the data presented, but in how it's communicated and used. How can you rethink your approach to dashboarding to ensure it aligns with business goals? What methods can you employ to engage users and drive meaningful actions? Lee is the President at DecisionViz, who provides training and consulting to organizations to improve their people, process, and culture around visualization and storytelling. He's a course creator for the University of Chicago, an instructor for TDWI, and an Adjunct Faculty Instructor for NYU School of Professional Studies. Lee is also a Tableau Certified Associate Consultant, 4 times Tableau Ambassador, and a long-term Tableau Partner. Previously, he was a Research Advisor for the International Institute of Analytics, the Founder of the 501c data community, and a senior manager at Nokia. In the episode, Richie and Lee explore the limitations of traditional dashboards, the importance of a product mindset in data visualization, the role of communication and standardization in analytics, the intersection of AI with dashboarding, and much more. Links Mentioned in the Show: DecisionVizConnect with LeeCourse: Understanding Data VisualizationRelated Episode: Data Storytelling and Visualization with Lea Pica from Present Beyond MeasureSign up to attend RADAR: Skills Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

In this episode, you'll get to hear from former Tableau Product Manager Bethany Lyons about the importance of having product skills on data teams. Bethany talks us through her experience as a PM at one of the most well-known data companies in the world, and how she views the role of product skills on data teams. You'll leave with a better understanding of what Product teams do in an organization and how you can leverage your data skills to make a major impact. What You'll Learn: Why having product skills is so important on data teams Tips and tricks to bring product thinking into your data role Bethany's best advice for anyone pursuing a career in data   Register for free to be part of the next live session: https://bit.ly/3XB3A8b

Follow us on Socials: LinkedIn YouTube Instagram (Mavens of Data) Instagram (Maven Analytics) TikTok Facebook Medium X/Twitter   About our guest: Bethany Lyons has a passion for solving hard problems with data analytics, and believes that product management is the best way to advance this cause. Follow Bethany on LinkedIn    

As businesses increasingly rely on data to drive decisions, the role of advanced analytics and AI in enhancing data interpretation is becoming crucial. For professionals tasked with optimizing data analytics platforms like Tableau, staying ahead of the curve with the latest tools isn't just beneficial—it's essential. This insightful guide takes you through the integration of Tableau Pulse and Einstein Copilot, explaining their roles within the broader Tableau and Salesforce ecosystems. Author Ann Jackson, an esteemed analytics professional with a deep expertise in Tableau, offers a step-by-step exploration of these tools, backed by real-world use cases that demonstrate their impact across various industries. By the end of this book, you will: Understand the functionalities of Tableau Pulse and Einstein Copilot and how to use them Learn to deploy Tableau Pulse effectively, ensuring it aligns with your business objectives Navigate discussions on AI's role within Tableau, enhancing your strategic conversations Visualize how Tableau Pulse operates through detailed images and scenarios Utilize Einstein Copilot in Tableau Desktop/Prep to streamline and enhance data analysis

In today’s world, understanding data analytics, data science, and artificial intelligence is not just an advantage but a necessity. This book is your thorough guide to learning these innovative fields, designed to make the learning practical and engaging. The book starts by introducing data analytics, data science, and artificial intelligence. It illustrates real-world applications, and, it addresses the ethical considerations tied to AI. It also explores ways to gain data for practice and real-world scenarios, including the concept of synthetic data. Next, it uncovers Extract, Transform, Load (ETL) processes and explains how to implement them using Python. Further, it covers artificial intelligence and the pivotal role played by machine learning models. It explains feature engineering, the distinction between algorithms and models, and how to harness their power to make predictions. Moving forward, it discusses how to assess machine learning models after their creation, with insights into various evaluation techniques. It emphasizes the crucial aspects of model deployment, including the pros and cons of on-device versus cloud-based solutions. It concludes with real-world examples and encourages embracing AI while dispelling fears, and fostering an appreciation for the transformative potential of these technologies. Whether you’re a beginner or an experienced professional, this book offers valuable insights that will expand your horizons in the world of data and AI. What you will learn: What are Synthetic data and Telemetry data How to analyze data using programming languages like Python and Tableau. What is feature engineering What are the practical Implications of Artificial Intelligence Who this book is for: Data analysts, scientists, and engineers seeking to enhance their skills, explore advanced concepts, and stay up-to-date with ethics. Business leaders and decision-makers across industries are interested in understanding the transformative potential and ethical implications of data analytics and AI in their organizations.

This is a talk about how we thought we had Big Data, and we built everything planning for Big Data, but then it turns out we didn't have Big Data, and while that's nice and fun and seems more chill, it's actually ruining everything, and I am here asking you to please help us figure out what we are supposed to do now.

📓 Resources Big Data is Dead: https://motherduck.com/blog/big-data-... Small Data Manifesto: https://motherduck.com/blog/small-dat... Is Excel Immortal?: https://benn.substack.com/p/is-excel-immortal Small Data SF: https://www.smalldatasf.com/

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Mode founder David Wheeler challenges the data industry's obsession with "big data," arguing that most companies are actually working with "small data," and our tools are failing us. This talk deconstructs the common sales narrative for BI tools, exposing why the promise of finding game-changing insights through data exploration often falls flat. If you've ever built dashboards nobody uses or wondered why your analytics platform doesn't deliver on its promises, this is a must-watch reality check on the modern data stack.

We explore the standard BI demo, where an analyst uncovers a critical insight by drilling into event data. This story sells tools like Tableau and Power BI, but it rarely reflects reality, leading to a "revolving door of BI" as companies swap tools every few years. Discover why the narrative of the intrepid analyst finding a needle in the haystack only works in movies and how this disconnect creates a cycle of failed data initiatives and unused "trashboards."

The presentation traces our belief that "data is the new oil" back to the early 2010s, with examples from Target's predictive analytics and Facebook's growth hacking. However, these successes were built on truly massive datasets. For most businesses, analyzing small data results in noisy charts that offer vague "directional vibes" rather than clear, actionable insights. We contrast the promise of big data analytics with the practical challenges of small data interpretation.

Finally, learn actionable strategies for extracting real value from the data you actually have. We argue that BI tools should shift focus from data exploration to data interpretation, helping users understand what their charts actually mean. Learn why "doing things that don't scale," like manually analyzing individual customer journeys, can be more effective than complex models for small datasets. This talk offers a new perspective for data scientists, analysts, and developers looking for better data analysis techniques beyond the big data hype.

Help us become the #1 Data Podcast by leaving a rating & review! We are 67 reviews away! For anyone aiming to break into data analysis, Avery’s roadmap is the ultimate guide. With practical advice and clear steps, this episode sets you up for success in just 100 days. 💌 Join 30k+ aspiring data analysts & get my tips in your inbox weekly 👉 https://www.datacareerjumpstart.com/newsletter 🆘 Feeling stuck in your data journey? Come to my next free "How to Land Your First Data Job" training 👉 https://www.datacareerjumpstart.com/training 👩‍💻 Want to land a data job in less than 90 days? 👉 https://www.datacareerjumpstart.com/daa 👔 Ace The Interview with Confidence 👉 https://www.datacareerjumpstart.com//interviewsimulator ⌚ TIMESTAMPS 01:06 AI Avatars Talk About the Plan 02:04 Learning About Data Roles 03:55 Getting Good at Excel 04:55 Visualizing Data with Tableau 05:54 Learning SQL Basics 06:58 Starting Job Prep Early 07:15 Applying for Jobs Smartly 09:27 Capstone Project: Showing Off Your Skills 11:22 Last Tips and Encouragement 🔗 CONNECT WITH AVERY 🎥 YouTube Channel 🤝 LinkedIn 📸 Instagram 🎵 TikTok 💻 Website Mentioned in this episode: Join the last cohort of 2025! The LAST cohort of The Data Analytics Accelerator for 2025 kicks off on Monday, December 8th and enrollment is officially open!

To celebrate the end of the year, we’re running a special End-of-Year Sale, where you’ll get: ✅ A discount on your enrollment 🎁 6 bonus gifts, including job listings, interview prep, AI tools + more

If your goal is to land a data job in 2026, this is your chance to get ahead of the competition and start strong.

👉 Join the December Cohort & Claim Your Bonuses: https://DataCareerJumpstart.com/daa https://www.datacareerjumpstart.com/daa

This session will cover all things Tableau and the dbt Semantic Layer. Gordon will show you how to configure and connect to the dbt Semantic Layer in Tableau. He will address the differences between using the semantic layer with Tableau Server and Desktop - in particular how the semantic layer can help eliminate tech debt on Tableau Server. There will also be a deep dive into best practices - for instance, how and why saved queries are such a powerful semantic layer feature for Tableau users.

Speakers: Madeline Lee Product Manager, Tableau

Gordon Rose Principal Solutions Architect dbt Labs

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

Great data presentations tell a story. Learn how to organize, visualize, and present data using Python, generative AI, and the cutting-edge Altair data visualization toolkit. Take the fast track to amazing data presentations! Data Storytelling with Altair and AI introduces a stack of useful tools and tried-and-tested methodologies that will rapidly increase your productivity, streamline the visualization process, and leave your audience inspired. In Data Storytelling with Altair and AI you’ll discover: Using Python Altair for data visualization Using Generative AI tools for data storytelling The main concepts of data storytelling Building data stories with the DIKW pyramid approach Transforming raw data into a data story Data Storytelling with Altair and AI teaches you how to turn raw data into effective, insightful data stories. You’ll learn exactly what goes into an effective data story, then combine your Python data skills with the Altair library and AI tools to rapidly create amazing visualizations. Your bosses and decision-makers will love your new presentations—and you’ll love how quick Generative AI makes the whole process! About the Technology Every dataset tells a story. After you’ve cleaned, crunched, and organized the raw data, it’s your job to share its story in a way that connects with your audience. Python’s Altair data visualization library, combined with generative AI tools like Copilot and ChatGPT, provide an amazing toolbox for transforming numbers, code, text, and graphics into intuitive data presentations. About the Book Data Storytelling with Altair and AI teaches you how to build enhanced data visualizations using these tools. The book uses hands-on examples to build powerful narratives that can inform, inspire, and motivate. It covers the Altair data visualization library, along with AI techniques like generating text with ChatGPT, creating images with DALL-E, and Python coding with Copilot. You’ll learn by practicing with each interesting data story, from tourist arrivals in Portugal to population growth in the USA to fake news, salmon aquaculture, and more. What's Inside The Data-Information-Knowledge-Wisdom (DIKW) pyramid Publish data stories using Streamlit, Tableau, and Comet Vega and Vega-Lite visualization grammar About the Reader For data analysts and data scientists experienced with Python. No previous knowledge of Altair or Generative AI required. About the Author Angelica Lo Duca is a researcher at the Institute of Informatics and Telematics of the National Research Council, Italy. The technical editor on this book was Ninoslav Cerkez. Quotes This book’s step-by-step approach, illustrated through real-world examples, makes complex data accessible and actionable. - Alexey Grigorev, DataTalks.Club A clear and concise guide to data storytelling. Highly recommended. - Andrew Madson, Insights x Design Data storytelling in a way that anyone can do! This book feels ahead of its time. - Avery Smith, Data Career Jumpstart Excellent hands-on exercises that combine two of my favorite tools: AI and the Altair library. - Jose Berengueres, Author of DataViz and Storytelling

From Tableau Conference 2024, watch this recording of one of the popular Hands-on Training Sessions.

Swipe Right on Virtual Connections Fall in love with Tableau all over again when you learn how virtual connections can help you scalably govern connectivity, manage data access policies, and centralize row-level security.

From Tableau Conference 2024, watch this recording of one of the popular Hands-on Training Sessions.

Data Tango: A Mulesoft & Tableau Workshop Where integration meets visualization and we dance with data: Join this intermediate session to get hands-on with two of the most powerful solutions in Salesforce Customer 360: MuleSoft and Tableau.

From Tableau Conference 2024, watch this recording of one of the popular Hands-on Training Sessions.

Navigating your Tableau Cloud Migration Journey Dive deeper into the benefits, challenges, and best practices for a successful Tableau Cloud migration. Note: Not a step-by-step guide, but covers resources and strategies to consider.

Learn to integrate Tableau with Slack for real-time data alerts and seamless collaboration, and maximize productivity with these 7 tips!