Master alternative Big Data technologies that can do what Hadoop can't: real-time analytics and iterative machine learning. When most technical professionals think of Big Data analytics today, they think of Hadoop. But there are many cutting-edge applications that Hadoop isn't well suited for, especially real-time analytics and contexts requiring the use of iterative machine learning algorithms. Fortunately, several powerful new technologies have been developed specifically for use cases such as these. Big Data Analytics Beyond Hadoop is the first guide specifically designed to help you take the next steps beyond Hadoop. Dr. Vijay Srinivas Agneeswaran introduces the breakthrough Berkeley Data Analysis Stack (BDAS) in detail, including its motivation, design, architecture, Mesos cluster management, performance, and more. He presents realistic use cases and up-to-date example code for: Spark, the next generation in-memory computing technology from UC Berkeley Storm, the parallel real-time Big Data analytics technology from Twitter GraphLab, the next-generation graph processing paradigm from CMU and the University of Washington (with comparisons to alternatives such as Pregel and Piccolo) Halo also offers architectural and design guidance and code sketches for scaling machine learning algorithms to Big Data, and then realizing them in real-time. He concludes by previewing emerging trends, including real-time video analytics, SDNs, and even Big Data governance, security, and privacy issues. He identifies intriguing startups and new research possibilities, including BDAS extensions and cutting-edge model-driven analytics. Big Data Analytics Beyond Hadoop is an indispensable resource for everyone who wants to reach the cutting edge of Big Data analytics, and stay there: practitioners, architects, programmers, data scientists, researchers, startup entrepreneurs, and advanced students.

Bridge the big data gap with Microsoft Business Intelligence Tools for Excel Analysts The distinction between departmental reporting done by business analysts with Excel and the enterprise reporting done by IT departments with SQL Server and SharePoint tools is more blurry now than ever before. With the introduction of robust new features like PowerPivot and Power View, it is essential for business analysts to get up to speed with big data tools that in the past have been reserved for IT professionals. Written by a team of Business Intelligence experts, Microsoft Business Intelligence Tools for Excel Analysts introduces business analysts to the rich toolset and reporting capabilities that can be leveraged to more effectively source and incorporate large datasets in their analytics while saving them time and simplifying the reporting process. Walks you step-by-step through important BI tools like PowerPivot, SQL Server, and SharePoint and shows you how to move data back and forth between these tools and Excel Shows you how to leverage relational databases, slice data into various views to gain different visibility perspectives, create eye-catching visualizations and dashboards, automate SQL Server data retrieval and integration, and publish dashboards and reports to the web Details how you can use SQL Server's built-in functions to analyze large amounts of data, Excel pivot tables to access and report OLAP data, and PowerPivot to create powerful reporting mechanisms You'll get on top of the Microsoft BI stack and all it can do to enhance Excel data analysis with this one-of-a-kind guide written for Excel analysts just like you.

Discover how to simplify Hadoop programming with Pig Design Patterns, helping you create innovative enterprise-level big data solutions. This book takes you step-by-step through practical design patterns for creating efficient data processing workflows with Apache Pig. What this Book will help me do Understand and implement fundamental data processing patterns with Pig. Master advanced Pig techniques for Big Data analytics. Learn to optimize Pig scripts for performance and scalability. Build end-to-end data processing solutions with real-world examples. Integrate Pig workflows into the broader Hadoop ecosystem. Author(s) Pradeep Pasupuleti is an experienced data engineer and software developer specializing in Big Data technologies. With extensive expertise in Hadoop and Pig, Pradeep shares valuable insights and practical techniques beginners and experts alike will appreciate. Who is it for? This book is perfect for software developers and data engineers working with Hadoop who want to streamline their workflow. It is ideal for professionals already familiar with Pig and Hadoop basics looking to advance. It also suits learners aiming to implement optimized data solutions effectively.

Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters. Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.

Learn what it takes to succeed in the the most in-demand tech job Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT professionals. Data science involves extracting, creating, and processing data to turn it into business value. With over 15 years of big data, predictive modeling, and business analytics experience, author Vincent Granville is no stranger to data science. In this one-of-a-kind guide, he provides insight into the essential data science skills, such as statistics and visualization techniques, and covers everything from analytical recipes and data science tricks to common job interview questions, sample resumes, and source code. The applications are endless and varied: automatically detecting spam and plagiarism, optimizing bid prices in keyword advertising, identifying new molecules to fight cancer, assessing the risk of meteorite impact. Complete with case studies, this book is a must, whether you're looking to become a data scientist or to hire one. Explains the finer points of data science, the required skills, and how to acquire them, including analytical recipes, standard rules, source code, and a dictionary of terms Shows what companies are looking for and how the growing importance of big data has increased the demand for data scientists Features job interview questions, sample resumes, salary surveys, and examples of job ads Case studies explore how data science is used on Wall Street, in botnet detection, for online advertising, and in many other business-critical situations Developing Analytic Talent: Becoming a Data Scientist is essential reading for those aspiring to this hot career choice and for employers seeking the best candidates.

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to: ● Gain crucial IT support ● Build a rock-solid database ● Select key leading performance indicators ● Design the optimal dashboard layout ● Use marketing analytics to improve decisions and reap rewards Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts--with far better results.

Solr in Action is a comprehensive guide to implementing scalable search using Apache Solr. This clearly written book walks you through well-documented examples ranging from basic keyword searching to scaling a system for billions of documents and queries. It will give you a deep understanding of how to implement core Solr capabilities. About the Technology About the Book Whether you're handling big (or small) data, managing documents, or building a website, it is important to be able to quickly search through your content and discover meaning in it. Apache Solr is your tool: a ready-to-deploy, Lucene-based, open source, full-text search engine. Solr can scale across many servers to enable real-time queries and data analytics across billions of documents. Solr in Action teaches you to implement scalable search using Apache Solr. This easy-to-read guide balances conceptual discussions with practical examples to show you how to implement all of Solr's core capabilities. You'll master topics like text analysis, faceted search, hit highlighting, result grouping, query suggestions, multilingual search, advanced geospatial and data operations, and relevancy tuning. What's Inside How to scale Solr for big data Rich real-world examples Solr as a NoSQL data store Advanced multilingual, data, and relevancy tricks Coverage of versions through Solr 4.7 About the Reader This book assumes basic knowledge of Java and standard database technology. No prior knowledge of Solr or Lucene is required. About the Authors Trey Grainger is a director of engineering at CareerBuilder. Timothy Potter is a senior member of the engineering team at LucidWorks. The authors work on the scalability and reliability of Solr, as well as on recommendation engine and big data analytics technologies. Quotes The knowledge and techniques you need. - From the Foreword by Yonik Seeley, Creator of Solr Readable and immediately applicable ... an excellent book. - John Viviano, InterCorp, Inc. The go-to guide for Solr ... a definitive resource for both beginners and experts. - Scott Anthony, Business Instruments A well-dosed combination of deep technical knowledge and real-world experience. - Alexandre Madurell, Piksel, Inc.

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy.

A practical guide to deploying mathematical and statistical models when performing analytics The Heuristics in Analytics describes analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, this important book emphasizes the need to have the proper tools to engage analytics. It describes the analytical process from the exploratory analysis in respect to business scenarios and corporate environments, to model developments; and from statistics, probability, stochastic, mathematics, and artificial intelligence; to the deployments and possible outcomes. Describes the overall analytical process in terms of modeling, deployment, and application Offers a new perspective of the randomness in analytical modeling Presents distinct analytical approaches such as statistical, probabilistic, stochastic, and mathematical Includes case studies on the entire analytical process using telecom companies based in Brazil, Ireland, Turkey, United Sates, and Canada Randomness holds a strong impact in the everyday world. It makes sense, then, that analytics are put in place to understand business occurrences, marketplace scenarios, and consumer behavior. The Heuristics in Analytics uniquely shows how random events on a daily basis might completely change expectations, predictions, and behaviors, particularly in corporate environments, and how companies can build a proper analytical strategy to diminish the effect of randomness in business actions.

This IBM® Redbooks® publication describes visual development, visualization, adapters, analytics, and accelerators for IBM InfoSphere® Streams (V3), a key component of the IBM Big Data platform. Streams was designed to analyze data in motion, and can perform analysis on incredibly high volumes with high velocity, using a wide variety of analytic functions and data types. The Visual Development environment extends Streams Studio with drag-and-drop development, provides round tripping with existing text editors, and is ideal for rapid prototyping. Adapters facilitate getting data in and out of Streams, and V3 supports WebSphere MQ, Apache Hadoop Distributed File System, and IBM InfoSphere DataStage. Significant analytics include the native Streams Processing Language, SPSS Modeler analytics, Complex Event Processing, TimeSeries Toolkit for machine learning and predictive analytics, Geospatial Toolkit for location-based applications, and Annotation Query Language for natural language processing applications. Accelerators for Social Media Analysis and Telecommunications Event Data Analysis sample programs can be modified to build production level applications. Want to learn how to analyze high volumes of streaming data or implement systems requiring high performance across nodes in a cluster? Then this book is for you. Please note that the additional material referenced in the text is not available from IBM.

Review of change that happened between two dates in GA. Sounds easy? Understand what are the drivers to these change. Map with the action that has contributed.

While clients are consuming more and more data, crucial business insights gets lost in a sea of pixels.

Phil will explain his journey into the world of advanced stealth tracking that started in 2008. He'll cover the recent developments in DoNotTrack and Device signiture tracking, and the impending War on privacy in 2014.

Data is a means to an end, it is not the end by itself. In his keynote Avinash will share a collection of strategies to help you ensure that the focus of your analytics effort is on taking action and not data regurgitation.

The GAIQ Preparatory Course on 21st January will give you a full day of in-person training time with widely recognised industry leader Caleb Whitmore, founder and principal consultant of Analytics Pros. The course will lead attendees through GAIQ training materials and prepare them for taking the individual qualification exam at the end of the day on 21st January.

Based on a typical digital customer journey Kristoffer will show where the next focus must be for Analytics - beyond the website in a multi screen, multi channel, multi success understanding of why we shop.

The future of e-commerce industry will belong to online shops that invest in their users. Showing the right message to the right audience in the right moment is the key to succes. User data will help us do the magic.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.