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Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing and Presenting Data

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Corresponding data sets are available at www.wiley.com/go/9781118876138. Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Graph Analysis and Visualization: Discovering Business Opportunity in Linked Data

Wring more out of the data with a scientific approach to analysis Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the discovery of new business insights and opportunities. Published in full color, the book describes the process of creating powerful visualizations using a rich and engaging set of examples from sports, finance, marketing, security, social media, and more. You will find practical guidance toward pattern identification and using various data sources, including Big Data, plus clear instruction on the use of software and programming. The companion website offers data sets, full code examples in Python, and links to all the tools covered in the book. Science has already reaped the benefit of network and graph theory, which has powered breakthroughs in physics, economics, genetics, and more. This book brings those proven techniques into the world of business, finance, strategy, and design, helping extract more information from data and better communicate the results to decision-makers. Study graphical examples of networks using clear and insightful visualizations Analyze specifically-curated, easy-to-use data sets from various industries Learn the software tools and programming languages that extract insights from data Code examples using the popular Python programming language There is a tremendous body of scientific work on network and graph theory, but very little of it directly applies to analyst functions outside of the core sciences - until now. Written for those seeking empirically based, systematic analysis methods and powerful tools that apply outside the lab, Graph Analysis and Visualization is a thorough, authoritative resource.

Implementing the IBM Storwize V7000 Gen2

Data is the new currency of business, the most critical asset of the modern organization. In fact, enterprises that can gain business insights from their data are twice as likely to outperform their competitors. Nevertheless, 72% of them have not started, or are only planning, big data activities. In addition, organizations often spend too much money and time managing where their data is stored. The average firm purchases 24% more storage every year, but uses less than half of the capacity that it already has. The IBM® Storwize® family, including the IBM SAN Volume Controller Data Platform, is a storage virtualization system that enables a single point of control for storage resources. This functionality helps support improved business application availability and greater resource use. The following list describes the business objectives of this system: To manage storage resources in your information technology (IT) infrastructure To make sure that those resources are used to the advantage of your business To do it quickly, efficiently, and in real time, while avoiding increases in administrative costs Storwize functions benefit all virtualized storage. For example, IBM Easy Tier® optimizes use of flash memory. In addition, IBM Real-time Compression™ enhances efficiency even further by enabling the storage of up to five times as much active primary data in the same physical disk space. Finally, high-performance thin provisioning helps automate provisioning. These benefits can help extend the useful life of existing storage assets, reducing costs. Integrating these functions into Storwize also means that they are designed to operate smoothly together, reducing management effort. This IBM Redbooks® publication provides information about the latest features and functions of the Storwize V7000 Gen2 and software version 7.3 implementation, architectural improvements, and Easy Tier.

Data Driven

Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt. You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century. You’ll explore: Data scientist skills—and why every company needs a Spock How the benefits of giving company-wide access to data outweigh the costs Why data-driven organizations use the scientific method to explore and solve data problems Key questions to help you develop a research-specific process for tackling important issues What to consider when assembling your data team Developing processes to keep your data team (and company) engaged Choosing technologies that are powerful, support teamwork, and easy to use and learn

Getting a Big Data Job For Dummies

Hone your analytic talents and become part of the next big thing Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what "big data" means, why it's so important across all industries, and how you can obtain one of the most sought-after skill sets of the decade. This book walks you through the process of identifying your ideal big data job, shaping the perfect resume, and nailing the interview, all in one easy-to-read guide. Companies from all industries, including finance, technology, medicine, and defense, are harnessing massive amounts of data to reap a competitive advantage. The demand for big data professionals is growing every year, and experts forecast an estimated 1.9 million additional U.S. jobs in big data by 2015. Whether your niche is developing the technology, handling the data, or analyzing the results, turning your attention to a career in big data can lead to a more secure, more lucrative career path. Getting a Big Data Job For Dummies provides an overview of the big data career arc, and then shows you how to get your foot in the door with topics like: The education you need to succeed The range of big data career path options An overview of major big data employers A plan to develop your job-landing strategy Your analytic inclinations may be your ticket to long-lasting success. In a highly competitive job market, developing your data skills can create a situation where you pick your employer rather than the other way around. If you're ready to get in on the ground floor of the next big thing, Getting a Big Data Job For Dummies will teach you everything you need to know to get started today.

Practical Neo4j

" Why have developers at places like Facebook and Twitter increasingly turned to graph databases to manage their highly connected big data? The short answer is that graphs offer superior speed and flexibility to get the job done. It’s time you added skills in graph databases to your toolkit. In Practical Neo4j, database expert Greg Jordan guides you through the background and basics of graph databases and gets you quickly up and running with Neo4j, the most prominent graph database on the market today. Jordan walks you through the data modeling stages for projects such as social networks, recommendation engines, and geo-based applications. The book also dives into the configuration steps as well as the language options used to create your Neo4j-backed applications. Neo4j runs some of the largest connected datasets in the world, and developing with it offers you a fast, proven NoSQL database option. Besides those working for social media, database, and networking companies of all sizes, academics and researchers will find Neo4j a powerful research tool that can help connect large sets of diverse data and provide insights that would otherwise remain hidden. Using Practical Neo4j, you will learn how to harness that power and create elegant solutions that address complex data problems. This book: Explains the basics of graph databases Demonstrates how to configure and maintain Neo4j Shows how to import data into Neo4j from a variety of sources Provides a working example of a Neo4j-based application using an array of language of options including Java, .Net, PHP, Python, Spring, and Ruby As you’ll discover, Neo4j offers a blend of simplicity and speed while allowing data relationships to maintain first-class status. That’s one reason among many that such a wide range of industries and fields have turned to graph databases to analyze deep, dense relationships. After reading this book, you’ll have a potent, elegant tool you can use to develop projects profitably and improve your career options.

Big Data Made Easy: A Working Guide to the Complete Hadoop Toolset

Many corporations are finding that the size of their data sets are outgrowing the capability of their systems to store and process them. The data is becoming too big to manage and use with traditional tools. The solution: implementing a big data system. As Big Data Made Easy: A Working Guide to the Complete Hadoop Toolset shows, Apache Hadoop offers a scalable, fault-tolerant system for storing and processing data in parallel. It has a very rich toolset that allows for storage (Hadoop), configuration (YARN and ZooKeeper), collection (Nutch and Solr), processing (Storm, Pig, and Map Reduce), scheduling (Oozie), moving (Sqoop and Avro), monitoring (Chukwa, Ambari, and Hue), testing (Big Top), and analysis (Hive). The problem is that the Internet offers IT pros wading into big data many versions of the truth and some outright falsehoods born of ignorance. What is needed is a book just like this one: a wide-ranging but easily understood set of instructions to explain where to get Hadoop tools, what they can do, how to install them, how to configure them, how to integrate them, and how to use them successfully. And you need an expert who has worked in this area for a decade—someone just like author and big data expert Mike Frampton. Big Data Made Easy approaches the problem of managing massive data sets from a systems perspective, and it explains the roles for each project (like architect and tester, for example) and shows how the Hadoop toolset can be used at each system stage. It explains, in an easily understood manner and through numerous examples, how to use each tool. The book also explains the sliding scale of tools available depending upon data size and when and how to use them. Big Data Made Easy shows developers and architects, as well as testers and project managers, how to: Store big data Configure big data Process big data Schedule processes Move data among SQL and NoSQL systems Monitor data Perform big data analytics Report on big data processes and projects Test big data systems Big Data Made Easy also explains the best part, which is that this toolset is free. Anyone can download it and—with the help of this book—start to use it within a day. With the skills this book will teach you under your belt, you will add value to your company or client immediately, not to mention your career.

Big Data and Health Analytics

Data availability is surpassing existing paradigms for governing, managing, analyzing, and interpreting health data. Big Data and Health Analytics provides frameworks, use cases, and examples that illustrate the role of big data and analytics in modern health care, including how public health information can inform health delivery. Written for health care professionals and executives, this is not a technical book on the use of statistics and machine-learning algorithms for extracting knowledge out of data, nor a book on the intricacies of database design. Instead, this book presents the current thinking of academic and industry researchers and leaders from around the world. Using non-technical language, this book is accessible to health care professionals who might not have an IT and analytics background. It includes case studies that illustrate the business processes underlying the use of big data and health analytics to improve health care delivery. Highlighting lessons learned from the case studies, the book supplies readers with the foundation required for further specialized study in health analytics and data management. Coverage includes community health information, information visualization which offers interactive environments and analytic processes that support exploration of EHR data, the governance structure required to enable data analytics and use, federal regulations and the constraints they place on analytics, and information security. Links to websites, videos, articles, and other online content that expand and support the primary learning objectives for each major section of the book are also included to help you develop the skills you will need to achieve quality improvements in health care delivery through the effective use of data and analytics.

Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will experience a shortage of 190,000 skilled data scientists, according to a McKinsey report. Through incisive in-depth interviews, this book mines the what, how, and why of the practice of data science from the stories, ideas, shop talk, and forecasts of its preeminent practitioners across diverse industries: social network (Yann LeCun, Facebook); professional network (Daniel Tunkelang, LinkedIn); venture capital (Roger Ehrenberg, IA Ventures); enterprise cloud computing and neuroscience (Eric Jonas, formerly Salesforce.com); newspaper and media (Chris Wiggins, The New York Times); streaming television (Caitlin Smallwood, Netflix); music forecast (Victor Hu, Next Big Sound); strategic intelligence (Amy Heineike, Quid); environmental big data (Andre´ Karpis?ts?enkoEach of these data scientists shares how he or she tailors the torrent-taming techniques of big data, data visualization, search, and statistics to specific jobs by dint of ingenuity, imagination, patience, and passion. , Planet OS); geospatial marketing intelligence (Jonathan Lenaghan, PlaceIQ); advertising (Claudia Perlich, Dstillery); fashion e-commerce (Anna Smith, Rent the Runway); specialty retail (Erin Shellman, Nordstrom); email marketing (John Foreman, MailChimp); predictive sales intelligence (Kira Radinsky, SalesPredict); and humanitarian nonprofit (Jake Porway, DataKind). The book features a stimulating foreword by Google's Director of Research, Peter Norvig. Data Scientists at Work parts the curtain on the interviewees’ earliest data projects, how they became data scientists, their discoveries and surprises in working with data, their thoughts on the past, present, and future of the profession, their experiences of team collaboration within their organizations, and the insights they have gained as they get their hands dirty refining mountains of raw data into objects of commercial, scientific, and educational value for their organizations and clients.

Big Data Now: 2014 Edition

In the four years that O'Reilly Media, Inc. has produced its annual Big Data Now report, the data field has grown from infancy into young adulthood. Data is now a leader in some fields and a driver of innovation in others, and companies that use data and analytics to drive decision-making are outperforming their peers. And while access to big data tools and techniques once required significant expertise, today many tools have improved and communities have formed to share best practices. Companies have also started to emphasize the importance of processes, culture, and people. The topics in represent the major forces currently shaping the data world: Big Data Now: 2014 Edition Cognitive augmentation: predictive APIs, graph analytics, and Network Science dashboards Intelligence matters: defining AI, modeling intelligence, deep learning, and "summoning the demon" Cheap sensors, fast networks, and distributed computing: stream processing, hardware data flows, and computing at the edge Data (science) pipelines: broadening the coverage of analytic pipelines with specialized tools Evolving marketplace of big data components: SSDs, Hadoop 2, Spark; and why datacenters need operating systems Design and social science: human-centered design, wearables and real-time communications, and wearable etiquette Building a data culture: moving from prediction to real-time adaptation; and why you need to become a data skeptic Perils of big data: data redlining, intrusive data analysis, and the state of big data ethics

Even You Can Learn Statistics and Analytics: An Easy to Understand Guide to Statistics and Analytics, Third Edition

Related Content Even You Can Learn Statistics, Fourth Edition, is now available with new and expanded content. Thought you couldn’t learn statistics? You can – and you will! Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date introduction to statistics – for everyone! Now fully updated for "big data" analytics and the newest applications, it'll teach you all the statistical techniques you’ll need for finance, marketing, quality, science, social science, and more – one easy step at a time. Simple jargon-free explanations help you understand every technique, and extensive practical examples and worked problems give you all the hands-on practice you'll need. This edition contains more practical examples than ever – all updated for the newest versions of Microsoft Excel. You'll find downloadable practice files, templates, data sets, and sample models – including complete solutions you can put right to work! Learn how to do all this, and more: Apply statistical techniques to analyze huge data sets and transform them into valuable knowledge Construct and interpret statistical charts and tables with Excel or OpenOffice.org Calc 3 Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics Use probability and probability distributions Work with sampling distributions and confidence intervals Test hypotheses with Z, t, chi-square, ANOVA, and other techniques Perform powerful regression analysis and modeling Use multiple regression to develop models that contain several independent variables Master specific statistical techniques for quality and Six Sigma programs Hate math? No sweat. You’ll be amazed at how little you need. Like math? Optional "Equation Blackboard" sections reveal the mathematical foundations of statistics right before your eyes. If you need to understand, evaluate, or use statistics in business, academia, or anywhere else, this is the book you've been searching for!

Data Architecture: A Primer for the Data Scientist

Today, the world is trying to create and educate data scientists because of the phenomenon of Big Data. And everyone is looking deeply into this technology. But no one is looking at the larger architectural picture of how Big Data needs to fit within the existing systems (data warehousing systems). Taking a look at the larger picture into which Big Data fits gives the data scientist the necessary context for how pieces of the puzzle should fit together. Most references on Big Data look at only one tiny part of a much larger whole. Until data gathered can be put into an existing framework or architecture it can’t be used to its full potential. Data Architecture a Primer for the Data Scientist addresses the larger architectural picture of how Big Data fits with the existing information infrastructure, an essential topic for the data scientist. Drawing upon years of practical experience and using numerous examples and an easy to understand framework. W.H. Inmon, and Daniel Linstedt define the importance of data architecture and how it can be used effectively to harness big data within existing systems. You’ll be able to: Turn textual information into a form that can be analyzed by standard tools. Make the connection between analytics and Big Data Understand how Big Data fits within an existing systems environment Conduct analytics on repetitive and non-repetitive data Discusses the value in Big Data that is often overlooked, non-repetitive data, and why there is significant business value in using it Shows how to turn textual information into a form that can be analyzed by standard tools Explains how Big Data fits within an existing systems environment Presents new opportunities that are afforded by the advent of Big Data Demystifies the murky waters of repetitive and non-repetitive data in Big Data

Learning Hbase

In "Learning HBase", you'll dive deep into the core functionalities of Apache HBase and understand its applications in handling Big Data environments. By exploring both theoretical concepts and practical scenarios, you'll acquire the skills to set up, manage, and optimize HBase clusters. What this Book will help me do Understand and explain the components of the HBase ecosystem. Install and configure HBase clusters for optimized performance. Develop and maintain applications using HBase's structured storage model. Troubleshoot and resolve common issues in HBase deployments. Leverage Hadoop tools and advanced techniques to enhance HBase capabilities. Author(s) None Shriparv is a skilled technologist with a robust background in Big Data tools and application development. With hands-on expertise in distributed storage systems and data analytics, they lend exceptional insights into managing HBase environments. Their approach combines clarity, practicality, and a focus on real-world applicability. Who is it for? This book is ideal for system administrators and developers who are starting their journey in Big Data technology. With clear explanations and hands-on scenarios, it suits those seeking foundational and intermediate knowledge of the HBase ecosystem. Suitably designed, it helps students, early-career professionals, and mid-level technologists enhance their expertise. If you work in Big Data and want to grow your skill set in distributed storage systems, this book is for you.

The Big Data-Driven Business

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Text Mining and Analysis

Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media.

However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS.

This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries.

Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis.

This book is part of the SAS Press program.

Hbase Essentials

Hbase Essentials provides a hands-on introduction to HBase, a distributed database built on top of the Hadoop ecosystem. Through practical examples and clear explanations, you will learn how to set up, use, and administer HBase to manage high-volume, high-velocity data efficiently. What this Book will help me do Understand the importance and use cases of HBase for managing Big Data. Successfully set up and configure an HBase cluster in your environment. Develop data models in HBase and perform CRUD operations effectively. Learn advanced HBase features like counters, coprocessors, and integration with MapReduce. Master cluster management and performance tuning for optimal HBase operations. Author(s) None Garg is a seasoned Big Data engineer with extensive experience in distributed databases and the Hadoop ecosystem. Having worked on complex data systems, None brings practical insights to understanding and implementing HBase. Known for a clear and approachable writing style, None aims to make learning technical subjects accessible. Who is it for? Hbase Essentials is ideal for developers and Big Data engineers keen to build expertise in distributed databases. If you have a basic understanding of HDFS or MapReduce or have experience with NoSQL databases, this book will accelerate your knowledge of HBase. It's tailored for those seeking to leverage HBase for scalable and reliable data solutions. Whether you're starting with HBase or expanding your Big Data skillset, this guide provides the tools to succeed.

Social Data Analytics

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project. Provides foundational understanding of new and emerging technologies—social data, collaboration, big data, advanced analytics Includes case studies and practical examples of success and failures Will prepare you to lead projects and advance initiatives that will benefit you and your organization

The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success

I highly recommend that you look at your organization through the lens of The Four Intelligences of the Business Mind. If you do so, your business will improve in unexpected ways." —Mark Waldman, Executive MBA Faculty, Loyola Marymount University "A new pragmatic synthesis of organizational psychology, business analytics, and multiple intelligences theory, The Four Intelligences of the Business Mind uses a revolutionary four-quadrant-based approach to teach you how to retrain your brain to optimize and transform your business. Valeh Nazemoff has written an excellent book with a commonsense approach and clear guidance." —Shaun Khalfan, Chief of Cyber Infrastructure, Department of the Navy The Four Intelligences of the Business Mind lays out a scheme of four discrete but interlocking types of intelligence essential to business success. These intelligences are scalable and transferable from the individual leader to the organizational ecosystem. This short book teaches executives first to analyze and train their own brains in these four intelligences; then to transform their organizations by applying their sharpened quadruplex intelligence to their business analyses and decisions; and finally to train and incentivize their companies to map onto a collective organizational scale the mental transformation modeled by the "mastermind" leader. The four essential business intelligences identified by IT executive and organizational psychologist Valeh Nazemoff are financial intelligence, customer intelligence, data intelligence, and mastermind intelligence. Financial intelligence informs your ability to reinvest and regrow your business boldly but prudently in the light of predictive, risk, and business analytics. Customer intelligence informs your ability to rethink your approaches to attracting and keeping customers using customer, web, mobile, social, big data, and behavioral analytics. Data intelligence informs your ability to reinvent and recreate information in automated graphical representations to enable rapid decision-making using visual, cloud, web, and operational analytics, AI, and distance collaboration platforms. Finally, mastermind intelligence involves your ability through leadership and team exercises to impart to your employees and organization the same transformative honing and integration of business intelligences as you have undergone yourself. "Practical, relevant, insightful, engaging, and a pleasant read, The Four Intelligences of the Business Mind puts human decision making into a whole new light, revealing practical steps that will allow you to reinvent your business and customer relationships!" —James Brady, PhD, FHIMSS, Chief Information Officer, Kaiser Permanente Orange County "An invaluable book that shows you how to harness the inevitable transformations in business by understanding your mind better." —Alan Komet, Vice President, Global Sales Operations, FalconStor Software, Inc. "A must-read book for every business person." —Chuck Corjay, Ret. Chairman, AFCEA International "Valeh Nazemoff has written an intelligent, thoughtful book full of insight and practical advice. The Four Intelligences of the Business Mind reframes the way our minds work, and in doing so transforms how we drive business forward. This book is a must-read!" —Joe DiStefano, Senior Vice President and Market Executive, Cardinal Bank

Behind Every Good Decision

So you’re not a numbers person? No worries! You say that you can’t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . . more data? Not a problem either! There is a costly misconception in business today--that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. But actually, nothing could be further from the truth. In , authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool!--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. Readers will learn how to: Behind Every Good Decision Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

Business Intelligence Guidebook

Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success. Provides practical guidelines for building successful BI, DW and data integration solutions. Explains underlying BI, DW and data integration design, architecture and processes in clear, accessible language. Includes the complete project development lifecycle that can be applied at large enterprises as well as at small to medium-sized businesses Describes best practices and pragmatic approaches so readers can put them into action. Companion website includes templates and examples, further discussion of key topics, instructor materials, and references to trusted industry sources.