Organizations are rapidly consuming more data than ever before, and to drive their competitive advantage, they’re demanding interactive visualizations and interactive analyses of that data be embedded in their applications and business processes. This will enable them to make faster and more effective decisions based on data, not guesses. This practical book examines the considerations that software developers, product managers, and vendors need to take into account when making visualization and analytics a seamlessly integrated part of the applications they deliver, as well as the impact of migrating their applications to modern data platforms. Authors Federico Castanedo (Vodafone Group) and Andy Oram (O’Reilly Media) explore the basic requirements for embedding domain expertise with fast, powerful, and interactive visual analytics that will delight and inform customers more than spreadsheets and custom-generated charts. Particular focus is placed on the characteristics of effective visual analytics for big and fast data. Learn the impact of trends driving embedded analytics Review examples of big data applications and their analytics requirements in retail, direct service, cybersecurity, the Internet of Things, and logistics Explore requirements for embedding visual analytics in modern data environments, including collection, storage, retrieval, data models, speed, microservices, parallelism, and interactivity Take a deep dive into the characteristics of effective visual analytics and criteria for evaluating modern embedded analytics tools Use a self-assessment rating chart to determine the value of your organization’s BI in the modern data setting

Rapid technology change is impacting organizations large and small. Mobile and Cloud computing, the Internet of Things (IoT), and “Big Data” are driving forces in organizational digital transformation. Decision support and analytics are available to many people in a business or organization. Business professionals need to learn about and understand computerized decision support for organizations to succeed. This text is targeted to busy managers and students who need to grasp the basics of computerized decision support, including: What is analytics? What is a decision support system? What is “Big Data”? What are “Big Data” business use cases? Overall, it addresses 61 fundamental questions. In a short period of time, readers can “get up to speed” on decision support, analytics, and business intelligence. The book then provides a quick reference to important recurring questions.

Learn how to transition from Excel-based business intelligence (BI) analysis to enterprise stacks of open-source BI tools. Select and implement the best free and freemium open-source BI tools for your company's needs and design, implement, and integrate BI automation across the full stack using agile methodologies. Business Intelligence Tools for Small Companies provides hands-on demonstrations of open-source tools suitable for the BI requirements of small businesses. The authors draw on their deep experience as BI consultants, developers, and administrators to guide you through the extract-transform-load/data warehousing (ETL/DWH) sequence of extracting data from an enterprise resource planning (ERP) database freely available on the Internet, transforming the data, manipulating them, and loading them into a relational database. The authors demonstrate how to extract, report, and dashboard key performance indicators (KPIs) in a visually appealing format from the relational database management system (RDBMS). They model the selection and implementation of free and freemium tools such as Pentaho Data Integrator and Talend for ELT, Oracle XE and MySQL/MariaDB for RDBMS, and Qliksense, Power BI, and MicroStrategy Desktop for reporting. This richly illustrated guide models the deployment of a small company BI stack on an inexpensive cloud platform such as AWS. What You'll Learn You will learn how to manage, integrate, and automate the processes of BI by selecting and implementing tools to: Implement and manage the business intelligence/data warehousing (BI/DWH) infrastructure Extract data from any enterprise resource planning (ERP) tool Process and integrate BI data using open-source extract-transform-load (ETL) tools Query, report, and analyze BI data using open-source visualization and dashboard tools Use a MOLAP tool to define next year's budget, integrating real data with target scenarios Deploy BI solutions and big data experiments inexpensively on cloud platforms Who This Book Is For Engineers, DBAs, analysts, consultants, and managers at small companies with limited resources but whose BI requirements have outgrown the limitations of Excel spreadsheets; personnel in mid-sized companies with established BI systems who are exploring technological updates and more cost-efficient solutions

Abstract Business Intelligence (BI) is a broad term that relates to applications that analyze data to understand and act on the key metrics that drive profitability in an enterprise. Key to analyzing that data is providing fast, easy access to it while delivering it in formats or tools that best fit the needs of the user. At the core of any BI solution are user query and reporting tools that provide intuitive access to data supporting a spectrum of users from executives to “power users,” from spreadsheet aficionados to the external Internet consumer. IBM® DB2® Web Query for i offers a set of modernized tools for a more robust, extensible, and productive reporting solution than the popular IBM Query for System i® tool (also known as IBM Query/400). IBM DB2 Web Query for i preserves investments in the reports that are developed with Query/400 by offering a choice of importing definitions into the new technology or continuing to run existing Query/400 reports as is. But, it also offers significant productivity and performance enhancements by leveraging the latest in DB2 for i query optimization technology. The DB2 Web Query for i product is a web-based query and report writing product that offers enhanced capabilities over the IBM Query for iSeries product (also commonly known as Query/400). IBM DB2 Web Query for i includes Query for iSeries technology to assist customers in their transition to DB2 Web Query. It offers a more modernized, Java based solution for a more robust, extensible, and productive reporting solution. DB2 Web Query provides the ability to query or build reports against data that is stored in DB2 for i (or Microsoft SQL Server) databases through browser-based user interface technologies: Build reports with ease through the web-based, ribbon-like InfoAssist tool that leverages a common look and feel that can extend the number of personnel that can generate their own reports. Simplify the management of reports by significantly reducing the number of report definitions that are required through the use of parameter driven reports. Deliver data to users in many different formats, including directly into spreadsheets, or in boardroom-quality PDF format, or viewed from the browser in HTML. Leverage advanced reporting functions, such as matrix reporting, ranking, color coding, drill-down, and font customization to enhance the visualization of DB2 data. DB2 Web Query offers features to import Query/400 definitions and enhance their look and functions. By using it, you can add OLAP-like slicing and dicing to the reports or view reports in disconnected mode for users on the go. This IBM Redbooks® publication provides a broad understanding of what can be done with the DB2 Web Query product. This publication is a companion of DB2 Web Query Tutorials, SG24-8378, which has a group of self-explanatory tutorials to help you get up to speed quickly.

Prepare for Microsoft Exam 70-768–and help demonstrate your real-world mastery of Business Intelligence (BI) solutions development with SQL Server 2016 Analysis Services (SSAS), including modeling and queries. Designed for experienced IT professionals ready to advance their status, Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the MCSA level. Focus on the expertise measured by these objectives: • Design a multidimensional BI semantic model • Design a tabular BI semantic model • Develop queries using Multidimensional Expressions (MDX) and Data Analysis Expressions (DAX) • Configure and maintain SSAS This Microsoft Exam Ref: • Organizes its coverage by exam objectives • Features strategic, what-if scenarios to challenge you • Assumes you are a database or BI professional with experience creating models, writing MDX or DAX queries, and using SSAS

Leverage the New and Improved Features of Oracle Database 12c Written by Oracle experts Bob Bryla and Robert G. Freeman, this Oracle Press guide describes the myriad new and enhanced capabilities available in the latest Oracle Database release. Inside, you’ll find everything you need to know to get up and running quickly on Oracle Database 12c Release 2. Supported by contributions from Oracle expert Eric Yen, Oracle Database 12c Release 2 New Features offers detailed coverage of: • Installing Oracle Database 12c and Grid Infrastructure • Architectural changes, such as Oracle Multitenant • The most current information on upgrading and migrating to Oracle Database 12c • The pre-upgrade information tool and parallel processing for database upgrades • Oracle Real Application Clusters new features, such as Oracle Flex Cluster, Oracle Flex Automatic Storage Management, and Oracle Automatic Storage Management Cluster File System • Enhanced and new online operations: tables, indexes, and PDBs • Oracle RMAN enhancements, including cross-platform backup and recovery • Oracle Data Guard improvements, such as Fast Sync, and Oracle Active Data Guard new features, such as Far Sync • SQL, PL/SQL, DML, and DDL new features • Improvements to partitioning manageability, performance, and availability • Advanced business intelligence and data warehousing capabilities • Security enhancements, including privileges analysis, data redaction, and new administrative-level privileges • Manageability, performance, and optimization improvements

This book, "Oracle Business Intelligence Enterprise Edition 12c," is a comprehensive guide to understanding and implementing Oracle's powerful business intelligence tools. Throughout its chapters, readers will learn how to install, configure, and utilize OBIEE 12c to transform organizational data into actionable insights through reports, dashboards, and advanced analytics. What this Book will help me do Install and configure Oracle BI 12c, preparing the essential software and database infrastructure. Create and manage the repository connecting your data to the OBIEE front end for detailed analysis. Develop interactive dashboards and analyses that derive actionable meaning from data. Design pixel-perfect reports using BI Publisher to cater to organizational reporting needs. Set up agents and workflows to provide actionable insights and improve decision-making processes. Author(s) The authors, None Ward and None Khan, are seasoned experts in Oracle Business Intelligence with years of experience implementing and managing OBIEE systems across various industries. Their approach combines succinct practical tutorials with insights gained from real-world projects, making technical concepts accessible and actionable. Who is it for? This book is perfect for IT consultants, data scientists, project managers, and business analysts involved in data-driven decision-making. Beginners to OBIEE but with a basic understanding of databases will find this guide invaluable for starting their BI journey. Professionals already familiar with other BI tools can also benefit from a detailed exploration of OBIEE's features.

Renowned DAX experts Alberto Ferrari and Marco Russo teach you how to design data models for maximum efficiency and effectiveness. How can you use Excel and Power BI to gain real insights into your information? As you examine your data, how do you write a formula that provides the numbers you need? The answers to both of these questions lie with the data model. This book introduces the basic techniques for shaping data models in Excel and Power BI. It’s meant for readers who are new to data modeling as well as for experienced data modelers looking for tips from the experts. If you want to use Power BI or Excel to analyze data, the many real-world examples in this book will help you look at your reports in a different way—like experienced data modelers do. As you’ll soon see, with the right data model, the correct answer is always a simple one! By reading this book, you will: • Gain an understanding of the basics of data modeling, including tables, relationships, and keys • Familiarize yourself with star schemas, snowflakes, and common modeling techniques • Learn the importance of granularity • Discover how to use multiple fact tables, like sales and purchases, in a complex data model • Manage calendar-related calculations by using date tables • Track historical attributes, like previous addresses of customers or manager assignments • Use snapshots to compute quantity on hand • Work with multiple currencies in the most efficient way • Analyze events that have durations, including overlapping durations • Learn what data model you need to answer your specific business questions About This Book • For Excel and Power BI users who want to exploit the full power of their favorite tools • For BI professionals seeking new ideas for modeling data

Build agile and responsive business intelligence solutions Create a semantic model and analyze data using the tabular model in SQL Server 2016 Analysis Services to create corporate-level business intelligence (BI) solutions. Led by two BI experts, you will learn how to build, deploy, and query a tabular model by following detailed examples and best practices. This hands-on book shows you how to use the tabular model’s in-memory database to perform rapid analytics—whether you are new to Analysis Services or already familiar with its multidimensional model. Discover how to: • Determine when a tabular or multidimensional model is right for your project • Build a tabular model using SQL Server Data Tools in Microsoft Visual Studio 2015 • Integrate data from multiple sources into a single, coherent view of company information • Choose a data-modeling technique that meets your organization’s performance and usability requirements • Implement security by establishing administrative and data user roles • Define and implement partitioning strategies to reduce processing time • Use Tabular Model Scripting Language (TMSL) to execute and automate administrative tasks • Optimize your data model to reduce the memory footprint for VertiPaq • Choose between in-memory (VertiPaq) and pass-through (DirectQuery) engines for tabular models • Select the proper hardware and virtualization configurations • Deploy and manipulate tabular models from C# and PowerShell using AMO and TOM libraries Get code samples, including complete apps, at: https://aka.ms/tabular/downloads About This Book • For BI professionals who are new to SQL Server 2016 Analysis Services or already familiar with previous versions of the product, and who want the best reference for creating and maintaining tabular models. • Assumes basic familiarity with database design and business analytics concepts.

When it comes to business intelligence and analytical capabilities, SAS Visual Analytics is the premier solution for data discovery, visualization, and reporting. An Introduction to SAS Visual Analytics will show you how to make sense of your complex data with the goal of leading you to smarter, data-driven decisions without having to write a single line of code – unless you want to! You will be able to use SAS Visual Analytics to access, prepare, and present your data to anyone anywhere in the world. SAS Visual Analytics automatically highlights key relationships, outliers, clusters, trends and more. These abilities will guide you to critical insights that inspire action from your data. With this book, you will become proficient using SAS Visual Analytics to present data and results in customizable, robust visualizations, as well as guided analyses through auto-charting. With interactive dashboards, charts, and reports, you will create visualizations which convey clear and actionable insights for any size and type of data. This book largely focuses on the version of SAS Visual Analytics on SAS 9.4, although it is available on both 9.4 and SAS Viya platforms. Each version is considered the latest release, with subsequent releases planned to continue on each platform; hence, the Viya version works similarly to the 9.4 version and will look familiar. This book covers new features of each and important differences between the two. With this book, you will learn how to: Build your first report using the SAS Visual Analytics Designer Prepare a dashboard and determine the best layout Effectively use geo-spatial objects to add location analytics to reports Understand and use the elements of data visualizations Prepare and load your data with the SAS Visual Analytics Data Builder Analyze data with a variety of options, including forecasting, word clouds, heat maps, correlation matrix, and more Understand administration activities to keep SAS Visual Analytics humming along Optimize your environment for considerations such as scalability, availability, and efficiency between components of your SAS software deployment and data providers

Effective Business Intelligence with QuickSight introduces you to Amazon QuickSight, a modern BI tool that enables interactive visualizations powered by the cloud. With comprehensive tutorials, you'll master how to load, prepare, and visualize your data for actionable insights. This book provides real-world examples to showcase how QuickSight integrates into the AWS ecosystem. What this Book will help me do Understand how to effectively use Amazon QuickSight for business intelligence. Learn how to connect QuickSight to data sources like S3, RDS, and more. Create interactive dashboards and visualizations with QuickSight tools. Gain expertise in managing users, permissions, and data security in QuickSight. Execute a real-world big data project using AWS Data Lakes and QuickSight. Author(s) None Nadipalli is a seasoned data architect with extensive experience in cloud computing and business intelligence. With expertise in the AWS ecosystem, she has worked on numerous large-scale data analytics projects. Her writing focuses on providing practical knowledge through easy-to-follow examples and actionable insights. Who is it for? This book is ideal for business intelligence architects, developers, and IT executives seeking to leverage Amazon QuickSight. It is suited for readers with foundational knowledge of AWS who want to enhance their capabilities in BI and data visualization. If your goal is to modernize your business intelligence systems and explore advanced analytics, this book is perfect for you.

Analyze your company's data quickly and easily using Microsoft's latest tools. You will learn to build scalable and robust data models to work from, clean and combine different data sources effectively, and create compelling visualizations and share them with your colleagues. Author Dan Clark takes you through each topic using step-by-step activities and plenty of screen shots to help familiarize you with the tools. This second edition includes new material on advanced uses of Power Query, along with the latest user guidance on the evolving Power BI platform. Beginning Power BI is your hands-on guide to quick, reliable, and valuable data insight. What You'll Learn Simplify data discovery, association, and cleansing Build solid analytical data models Create robust interactive data presentations Combine analytical and geographic data in map-based visualizations Publish and share dashboards and reports Who This Book Is For Business analysts, database administrators, developers, and other professionals looking to better understand and communicate with data

Optimize reporting and BI with Microsoft SQL Server 2016 Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports provides a comprehensive lesson in business intelligence (BI), operational reporting and Reporting Services architecture using a clear, concise tutorial approach. You'll learn effective report solution design based upon many years of experience with successful report solutions. Improve your own reports with advanced, best-practice design, usability, query design, and filtering techniques. Expert guidance provides insight into common report types and explains where each could be made more efficient, while providing step-by step instruction on Microsoft SQL Server 2016. All changes to the 2016 release are covered in detail, including improvements to the Visual Studio Report Designer (SQL Server Data Tools) and Report Builder, Mobile Dashboard Designer, the new Report Portal Interface, HTML-5 Rendering, Power BI integration, Custom Parameters Pane, and more. The Microsoft SQL Server 2016 release will include significant changes. New functionality, new capabilities, re-tooled processes, and changing support require a considerable update to existing knowledge. Whether you're starting from scratch or simply upgrading, this book is an essential guide to report design and business intelligence solutions. Understand BI fundamentals and Reporting Services architecture Learn the ingredients to a successful report design Get up to speed on Microsoft SQL Server 2016 Grasp the purpose behind common designs to optimize your reporting Microsoft SQL Server Reporting Services makes reporting faster, easier, and more powerful than ever in web, desktop and portal solutions. Compatibility with an extensive variety of data sources makes it a go-to solution for organizations across the globe. The 2016 release brings some of the biggest changes in years, and the full depth and breadth of these changes can create a serious snag in your workflow. For a clear tutorial geared toward the working professional, Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports is the ideal guide for getting up to speed and producing successful reports.

With "Tabular Modeling with SQL Server 2016 Analysis Services Cookbook," you'll discover how to harness the full potential of the latest Tabular models in SQL Server Analysis Services (SSAS). This practical guide equips data professionals with the tools, techniques, and knowledge to optimize data analytics and deliver fast, reliable, and impactful business insights. What this Book will help me do Understand the fundamentals of Tabular modeling and its advantages over traditional methods. Use SQL Server 2016 SSAS features to build and deploy Tabular models tailored to business needs. Master DAX for creating powerful calculated fields and optimized measures. Administer and secure your models effectively, ensuring robust BI solutions. Optimize performance and explore advanced features in Tabular solutions for maximum efficiency. Author(s) None Wilson is an experienced SQL BI professional with a strong background in database modeling and analytics. With years of hands-on experience in developing BI solutions, Wilson takes a practical and straightforward teaching approach. Their guidance in this book makes the complex topics of Tabular modeling and SSAS accessible to both seasoned professionals and newcomers to the field. Who is it for? This book is tailored for SQL BI professionals, database architects, and data analysts aiming to leverage Tabular models in SQL Server Analysis Services. It caters to those familiar with database management and basic BI concepts who are eager to improve their analysis solutions. It's a valuable resource if you aim to gain expertise in using tabular modeling for business intelligence.

In this podcast, Kevin Sonsky reveals the secrets to his success as a business intelligence leader at Citrix Systems. During the past 11 years, he has implemented an enterprise-wide self-service reporting environment that has delivered deeper insights into customer purchasing behavior. At the same time, he has established a grassroots governance program that has successfully standardized on dozens of key enterprise metrics and reports. Kevin is interviewed by Wayne W. Eckerson, long-time thought leader in the business analytics field.

In this session, Juan F. Gorricho, Chief Data & Analytics Officer, PFCU / Walt Disney, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, hacks for upcoming executives, and some challenges/opportunities he's observing as a Chief Data & Analytics Officer. Juan discussed creating a data-driven culture and what leaders could do to get buy-ins for building strong data science capabilities.

Timeline: 0:29 Juan's journey. 4:57 Defining International society of chief data officers. 7:08 Joining International society of CDO. 7:45 Being in a credit union and being a CDO. 10:33 Hacks to creating a data-driven culture. 16:25 Being a partner of Walt Disney. 19:20 Data sharing with Disney. 21:50 Data officers vs. analytics officer. 25:59 Getting the leadership onboard on data. 30:44 The business decision making of a CDO at PFCU. 33:33 Collaboration with IT. 37:48 Challenges Juan faces in his current role. 45:03 Building data solutions or buying data solutions? 49:05 Advice for data leaders.

Podcast link: https://futureofdata.org/analyticsweek-leadership-podcast-with-juan-f-gorricho-disney/

Here's Juan F. Gorricho Bio: Juan F. Gorricho is currently the Chief Data & Analytics Officer for Partners Federal Credit Union. In this role, Juan leads the data and analytics strategy development and execution for Partners, one of the top credit unions in the country, exclusively serving the more than 100,000 cast members of The Walt Disney Company. Juan has more than 15 years of experience in the data and analytics space, including multiple speaking engagements. In his prior roles with Disney, Juan led multiple multimillion-dollar projects to implement business intelligence and analytical solutions for key lines of business such as Labor Operations and Merchandise. Juan has an Industrial Engineering degree from Universidad de los Andes in Bogotá, Colombia, and an MBA from the Darden Graduate School of Business Administration at the University of Virginia. Juan is married and lives with his wife and two children in Orlando, Florida, United States of America.

Follow @jgorricho

The podcast is sponsored by: TAO.ai(https://tao.ai), Artificial Intelligence Driven Career Coach

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future.

Want to Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/

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Learn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. Further, Practical Business Analytics using R helps you understand specific issues faced by organizations and how the solutions to these issues can be facilitated by business analytics. This book will discuss and explore the following through examples and case studies: An introduction to R: data management and R functions The architecture, framework, and life cycle of a business analytics project Descriptive analytics using R: descriptive statistics and data cleaning Data mining: classification, association rules, and clustering Predictive analytics: simple regression, multiple regression, and logistic regression This book includes case studies on important business analytic techniques, such as classification, association, clustering, and regression. The R language is the statistical tool used to demonstrate the concepts throughout the book. What You Will Learn • Write R programs to handle data • Build analytical models and draw useful inferences from them • Discover the basic concepts of data mining and machine learning • Carry out predictive modeling • Define a business issue as an analytical problem Who This Book Is For Beginners who want to understand and learn the fundamentals of analytics using R. Students, managers, executives, strategy and planning professionals, software professionals, and BI/DW professionals.

Leverage the power of visualization in business intelligence and data science to make quicker and better decisions. Use statistics and data mining to make compelling and interactive dashboards. This book will help those familiar with Tableau software chart their journey to being a visualization expert. Pro Tableau demonstrates the power of visual analytics and teaches you how to: Connect to various data sources such as spreadsheets, text files, relational databases (Microsoft SQL Server, MySQL, etc.), non-relational databases (NoSQL such as MongoDB, Cassandra), R data files, etc. Write your own custom SQL, etc. Perform statistical analysis in Tableau using R Use a multitude of charts (pie, bar, stacked bar, line, scatter plots, dual axis, histograms, heat maps, tree maps, highlight tables, box and whisker, etc.) What you'll learn Connect to various data sources such as relational databases (Microsoft SQL Server, MySQL), non-relational databases (NoSQL such as MongoDB, Cassandra), write your own custom SQL, join and blend data sources, etc. Leverage table calculations (moving average, year over year growth, LOD (Level of Detail), etc. Integrate Tableau with R Tell a compelling story with data by creating highly interactive dashboards Who this book is for All levels of IT professionals, from executives responsible for determining IT strategies to systems administrators, to data analysts, to decision makers responsible for driving strategic initiatives, etc. The book will help those familiar with Tableau software chart their journey to a visualization expert.

Master the art of business intelligence in just a few steps with this hands-on guide. By following the detailed examples and techniques in this book, you'll learn to create effective BI solutions that analyze data for strategic decision-making. You'll explore tools like D3.js, R, Tableau, QlikView, and Python to visualize data and gain actionable insights. What this Book will help me do Develop the ability to create self-service reporting environments for business analytics. Understand and apply SQL techniques to aggregate and manipulate data effectively. Design and implement data models suitable for analytical and reporting purposes. Connect data warehouses with advanced BI tools to streamline reporting processes. Analyze and visualize data using industry-leading tools like D3.js, R, Tableau, and Python. Author(s) Written by seasoned experts in data analytics and business intelligence, the authors bring years of industry experience and practical insights to this well-rounded guide. They specialize in turning complex data into manageable, insightful BI solutions. Their writing style is approachable yet detailed, ensuring you gain both foundational and advanced knowledge in a structured way. Who is it for? This book caters to data enthusiasts and professionals in roles such as data analysis, BI development, or data management. It's perfect for beginners seeking practical BI skills, as well as experienced developers looking to integrate and implement sophisticated BI tools. The focus is on actionable insights, making it ideal for anyone aiming to leverage data for business growth.

Mastering Tableau is your comprehensive guide to becoming highly skilled in Tableau, focusing on advanced data visualization and practical applications. You will learn how to create complex dashboards, integrate R, and make the most of Tableau's features to deliver compelling insights. By the end of the book, you'll be ready to tackle real-world business intelligence challenges. What this Book will help me do Master advanced Tableau calculations such as row-level and aggregate-level calculations. Create engaging and efficient dashboards for professional data presentations. Integrate R functionalities with Tableau for predictive and advanced analytics. Design and implement custom geographic visualizations, including polygon maps. Optimize performance and best practices in Tableau for innovative BI solutions. Author(s) Jen Stirrup and None Baldwin are experienced data analysts and Tableau experts with years of practical experience in consulting and teaching. Jen has contributed significantly to the Tableau community through workshops and talks. Together, they provide structured guidance that helps readers master Tableau while emphasizing hands-on learning. Who is it for? This book is for business analysts aiming to enhance their data visualization skills using Tableau. Whether you are an intermediate Tableau user looking to tackle advanced techniques or someone wanting to streamline your BI workflows, this book focuses on practical problem-solving. It equips you to use Tableau effectively to create impactful visualizations and insights.