When you look at operational analytics and business data analysis activities—such as log analytics, real-time application monitoring, website search, observability, and more—effective search functionality is key to identifying issues, improving customers experience, and increasing operational effectiveness. How can you support your business needs by leveraging ML-driven advancements in search relevance? In this report, authors Jon Handler, Milind Shyani, Karen Kilroy help executives and data scientists explore how ML can enable ecommerce firms to generate more pertinent search results to drive better sales. You'll learn how personalized search helps you quickly find relevant data within applications, websites, and data lake catalogs. You'll also discover how to locate the content available in CRM systems and document stores. This report helps you: Address the challenges of traditional document search, including data preparation and ingestion Leverage ML techniques to improve search outcomes and the relevance of documents you retrieve Discover what makes a good search solution that's reliable, scalable, and can drive your business forward Learn how to choose a search solution to improve your decision-making process With advancements in ML-driven search, businesses can realize even more benefits and improvements in their data and document search capabilities to better support their own business needs and the needs of their customers. About the authors: Jon Handler is a senior principal solutions architect at Amazon Web Services. Milind Shyani is an applied scientist at Amazon Web Services working on large language models, information retrieval and machine learning algorithms. Karen Kilroy, CEO of Kilroy Blockchain, is a lifelong technologist, full stack software engineer, speaker, and author living in Northwest Arkansas.

Welcome to this step-by-step guide for Excel users, data analysts, and finance specialists. It is designed to take you through practical report and development scenarios, including both the approach and the technical challenges. This book will equip you with an understanding of the overall Power Platform use case for addressing common business challenges. While Power BI continues to be an excellent tool of choice in the BI space, Power Platform is the real game changer. Using an integrated architecture, a small team of citizen developers can build solutions for all kinds of business problems. For small businesses, Power Platform can be used to build bespoke CRM, Finance, and Warehouse management tools. For large businesses, it can be used to build an integration point for existing systems to simplify reporting, operation, and approval processes. The author has drawn on his15 years of hands-on analytics experience to help you pivot from the traditional Excel-based reporting environment. By using different business scenarios, this book provides you with clear reasons why a skill is important before you start to dive into the scenarios. You will use a fast prototyping approach to continue to build exciting reporting, automation, and application solutions and improve them while you acquire new skill sets. The book helps you get started quickly with Power BI. It covers data visualization, collaboration, and governance practices. You will learn about the most practical SQL challenges. And you will learn how to build applications in PowerApps and Power Automate. The book ends with an integrated solution framework that can be adapted to solve a wide range of complex business problems. What You Will Learn Develop reporting solutions and business applications Understand the Power Platform licensing and development environment Apply Data ETL and modeling in Power BI Use Data Storytelling and dashboard design to better visualize data Carry out data operations with SQL and SharePoint lists Develop useful applications using Power Apps Develop automated workflows using Power Automate Integrate solutions with Power BI, Power Apps, and Power Automate to build enterprise solutions Who This Book Is For Next-generation data specialists, including Excel-based users who want to learn Power BI and build internal apps; finance specialists who want to take a different approach to traditional accounting reports; and anyone who wants to enhance their skill set for the future job market.

Immerse yourself in the pivotal Order to Cash (OTC) process in SAP with this comprehensive guide! By leveraging the functionalities of SAP CRM, SAP APO, SAP TMS, and SAP LES, integrated with SAP ECC, this book provides a detailed walkthrough to enhance your business operations and system understanding. What this Book will help me do Understand master data management across different SAP modules to ensure integrated operations. Explore and implement the key functions of sales processes and customer relationship management in SAP CRM. Master the concepts of order fulfillment, including ATP checks, leveraging SAP APO. Dive deep into transportation planning and freight management processes using SAP TMS. Gain insights into logistics execution and customer invoicing using SAP ECC. Author(s) None Agarwal is an experienced SAP consultant specializing in enterprise integration and process optimization. With an extensive background in SAP modules such as CRM, APO, TMS, and LES, Agarwal brings real-world experience into this work. Passionate about helping others leverage SAP software to its fullest, Agarwal writes accessible and actionable guides. Who is it for? This book is tailored for SAP consultants, solution architects, and managers tasked with process optimization in SAP environments. If you're seeking to integrate SAP CRM, TMS, or APO modules effectively into your operations, this book has been designed for you. Readers are expected to have a foundational understanding of SAP ECC and its core principles. Ideal for individuals aiming to enhance their enterprise's OTC processes.

Power BI Data Analysis and Visualization provides a roadmap to vendor choices and highlights why Microsoft’s Power BI is a very viable, cost effective option for data visualization. The book covers the fundamentals and most commonly used features of Power BI, but also includes an in-depth discussion of advanced Power BI features such as natural language queries; embedding Power BI dashboards; and live streaming data. It discusses real solutions to extract data from the ERP application, Microsoft Dynamics CRM, and also offers ways to host the Power BI Dashboard as an Azure application, extracting data from popular data sources like Microsoft SQL Server and open-source PostgreSQL. Authored by Microsoft experts, this book uses real-world coding samples and screenshots to spotlight how to create reports, embed them in a webpage, view them across multiple platforms, and more. Business owners, IT professionals, data scientists, and analysts will benefit from this thorough presentation of Power BI and its functions.

Learn SAP's real estate management integrated solution to effectively manage the real estate portfolio at your organization. You will configure SAP REFX for business scenarios covering solutions from master data to financial posting and reporting. You will address all phases of the real estate life cycle, including real estate acquisition or disposal, portfolio management, and property and technical management. To succeed in today's global and highly competitive economy, asset optimization in real estate management has become a strategic task. Organizations need to ensure insight into their property portfolio to make informed decisions, improve portfolio performance, and reduce compliance costs. Sophisticated solutions are needed to manage changing consumer demands and the global workforce as well as information management, compliance adherence, and leasing and property management. SAP Flexible Real Estate Management by Daithankar is a full-featured book that integrates REFX with Controlling (CO), Plant and Maintenance (PM), CRM, SAP AA (ssset accounting), and SAP PS (project systems). You will refer to real-world, practical examples to illustrate configuration concepts and processes, and learn in an interactive, hands-on way through the use of screenshots, menu paths, and transaction codes throughout the book. What You Will Learn: Understand the SAP REFX Solutions landscape and industry best practices for SAP REFX implementation Configure SAP REFX Integrate REFX with other modules Understand how processes are supported by SAP REFX Who This Book Is For: CIOs/CEOs of organizations with real estate portfolios, SAP REFX purchasing decision makers, SAP REFX pre-sales teams, SAP REFX implementation/AMS consultants

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise As many as 10-25 million organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI takes a fresh look at the benefits of enterprise systems (ES), focusing on the fact that ES collectively contribute to enhancing the intelligence quotient of an enterprise. The book provides an overview of the characteristics and essential strengths of various categories of ES, namely, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Supply-Chain Management (SCM), Product LifeCycle Management (PLM), Business Process Management (BPM), and Business Intelligence (BI).

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to: ● Gain crucial IT support ● Build a rock-solid database ● Select key leading performance indicators ● Design the optimal dashboard layout ● Use marketing analytics to improve decisions and reap rewards Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts--with far better results.

Master Oracle Fusion Applications Design and Personalization Deliver highly adaptable business applications that bolster productivity and drive informed decision-making. Oracle Fusion Applications Development and Extensibility Handbook contains best practices, real-world case studies, and technical deep dives. Discover how to manage design- and run-time customizations, extend existing UIs and build new ones, secure your applications, and integrate with other systems. This Oracle Press guide offers complete coverage of the latest cloud and SOA-based features. Explore Oracle Fusion Applications components and architecture Plan, develop, debug, and deploy customizations Extend out-of-the-box functionality with Oracle JDeveloper Modify web applications using Oracle Composer Incorporate Oracle SOA Suite 11 g composites Validate code through sandboxes and test environments Secure data using authorization, authentication, and encryption Design and distribute personalized BI reports Automate jobs with Oracle Enterprise Scheduler Change appearance and branding of your applications with the Oracle ADF Skin Editor Extend and customize CRM with Application Composer

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries.

Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL.

Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments.

This book is part of the SAS Press program.

In Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book is divided into four parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software. Part 4 takes segmentation to a new level with advanced techniques such as clustering of product associations, developing segmentation scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions.

Updates to the second edition include four new chapters in Part 4, Chapters 13-16, that introduce new and advanced analytic techniques that can be valuable in many customer segmentation applications. In addition, Chapter 9 has a new section on using the Imputation node in SAS Enterprise Miner to accomplish missing data imputation, compared to PROC MI used in earlier sections of Chapter 9. Also included are business insights and motivations for selection settings and analytical decisions on many of the examples included in this second edition.

This straightforward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required.

This book is part of the SAS Press program.

Master the art of customizing and extending Oracle Siebel CRM applications with the comprehensive guidance in "Oracle Siebel CRM 8 Developer's Handbook." Whether you're configuring business components, automating processes, or integrating interfaces, this book provides step-by-step instructions to elevate your Siebel technical expertise. What this Book will help me do Gain proficiency in using Siebel Tools to manage and configure Siebel CRM repositories effectively. Learn to create and manage symbolic strings to support multi-lingual applications seamlessly. Understand and configure business components, dynamic pick lists, and drill-downs to optimize CRM functionality. Master the implementation of Enterprise Application Integration (EAI) interfaces using Siebel Adapter. Automate complex CRM business processes and extend functionalities using Siebel Workflow and scripting. Author(s) Alexander Hansal, the author of this comprehensive guide, combines years of expertise with a hands-on approach to Siebel CRM development. As a seasoned Oracle professional, he specializes in configuring and optimizing Siebel applications for major enterprises. Alexander's writing provides practical, actionable insights aimed at empowering developers to leverage Siebel capabilities fully. Who is it for? This book is designed for Siebel CRM developers and technical architects aiming to enhance their skills in Siebel CRM customization and automation. Ideal for those with a basic understanding of Siebel tools looking to deepen their technical expertise. Whether you're preparing for a Siebel implementation project or are in the midst of day-to-day Siebel development activities, this handbook offers critical insights. Perfect for learners eager to tackle advanced Siebel tasks with confidence and precision.

This book presents the continual reassessment method (CRM) as a tool for dose-finding studies. With a focus on the implementation and practice of the CRM and its variations, it explains how the CRM may be calibrated and extended to suit common clinical settings.

Master the Combined Analysis Tools in Oracle CRM on Demand Drive better decision-making across your enterprise using the reporting and analysis techniques in this Oracle Press guide. Through clear explanations and detailed case studies, Oracle CRM on Demand Combined Analyses shows you how to deliver real-time insightful business intelligence to end users. Learn how to perform multiple queries, join tables, format result columns, and add interactivity to your reports. Methods for filtering the results of a combined analysis are also covered in this practical resource. Create, edit, and join reports with set operators in Oracle Answers On Demand Configure roles and privileges to allow access to development tools Use negative reporting methods to compensate for null data Analyze records from the transactional databases and data warehouse in federated reports Add advanced views such as gauges, view selectors, funnel charts, and narrative views to your combined reports Integrate ad hoc analysis using Oracle Answers on Demand Consolidate information from disparate sources with pivot tables Perform calculations across multiple reports using result columns

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration

Design and Deliver Oracle CRM On Demand Dashboards Create custom, interactive dashboards to deliver actionable business intelligence directly to end users with help from this Oracle Press guide. Oracle CRM On Demand Dashboards provides comprehensive coverage of the versatile features available in Oracle Answers On Demand coupled with detailed planning and design strategies for building and deploying reports and dashboards with Oracle CRM On Demand. Real-world examples and time-saving formatting tips are included throughout this practical resource. Configure administrative settings to access report and dashboard development tools Take advantage of built-in dashboards Plan dashboards and reports based on business needs Create, edit, manage, save, and delete custom dashboards Configure dashboard properties and pages Add and configure dashboard objects, such as guided navigation, links, images, and folders Display and arrange reports on dashboards Develop dashboard filter prompts Deploy dashboards to Oracle CRM On Demand end users

Your One-Stop Guide to Oracle CRM On Demand Reporting Plan, build, and distribute data-rich business intelligence reports with ease. Oracle CRM On Demand Reporting details the entire report-building process and explains how to use the powerful features available in Answers On Demand to create and share comprehensive, integrated reports. The book includes proven strategies for report design and development, real-world examples, formatting tips, advanced reporting techniques, and sample formulas. Convert disparate corporate data into actionable business intelligence with help from this detailed guide. Maximize the features of Answers On Demand Strategically plan your reports Format, sort, filter, and modify report data Use column formulas with numeric, date and time, and text data Apply logic and transform data with column formulas Format report title and table views Add charts, graphs, pivot tables, filter prompts, and interactivity to reports Configure advanced views and create custom dashboards Manage reports and control access

Choice is usually a good thing for consumers but it can be difficult to navigate the landscape of Open Source ESBs. I believe this book is extremely valuable for readers looking to choose an ESB and looking to get a stronger grasp on how to implement an ESB using open source projects. I found the case studies in section III particularly useful since they pull together many of the concepts learned throughout the book. This book guides the reader through a logical journey of discovery and demonstration to deliver a solid understanding of the core ESB concepts and how they can be used in the real world. Armed with this book and the wealth of open source projects available I think the reader will be ready to take on any ESB project. Open Source made ESBs a lot more fun, go and enjoy yourself! —From the Foreword by Ross Mason, Creator of the Mule Project Open-Source ESBs in Action describes how to use ESBs in real-world situations. You will learn how the various features of an ESB such as transformation, routing, security, connectivity, and more can be implemented on the example of two open-source ESB implementations: Mule and ServiceMix. The authors first introduce ServiceMix and Mule, and then present general principles and patterns of ESB use, as well as a structured approach to solving common integration problems, through examples using them. About the Technology The need for enterprise integration is widespread for the simple reason that businesses require independent applications to exchange information with each other. A CRM application must know about the order history of a customer, but that history is stored in the sales application. A technology that companies increasingly use to integrate enterprise applications is the Enterprise Service Bus (ESB). About the Book Working in integration projects is exciting, with new technologies and paradigms arriving every day. In this area, open source is playing a more and more dominant role with projects such as Mule and ServiceMix. Open-Source ESBs in Action will help you to learn open-source integration technologies quickly and will provide you with knowledge that you can use to effectively work with Mule and ServiceMix. What's Inside Numerous code examples Detailed explanation on how to use Mule and ServiceMix Practical, real-world examples and case studies Integration with a full open source tool stack About the Reader About the Authors Tijs Rademakers is a software architect with more than six years of experience in designing and developing Java and EE applications. He works for Atos Origin, a large European system integrator, where he is responsible for SOA and BPM services and knowledge development. Tijs has designed and implemented large process- and application-integration solutions, primarily focused on open standards. He has extensive product knowledge of open source as well as closed source SOA and enterprise integration tools, including Mule, ServiceMix, jBPM, and WebSphere Process Server. Tijs is a regular speaker at Java conferences, where he talks about open source integration topics like Mule and ServiceMix. Tijs lives in the Netherlands near Eindhoven with his girlfriend and his new daughter, Liv. Jos Dirksen has been working with Java and J2EE applications for more than six years as a software architect. The last couple of years, his focus topics have been open source, security, and quality. He has worked with various open source and commercial integration solutions, mostly in the government and the healthcare areas. Jos has a lot of project experience working with Mule, Apache Synapse, and Apache Axis2 and has also completed projects based on the integration tooling from IBM. Jos regularly gives presentation on open source, Mule, and other related topics. He lives in Eindhoven, the Netherlands, with his wife. Quotes A great book for any ESB practitioner. - Rick Wagner, Acxiom Corporation A must-have ESB resource! - Craig Borysowich, Imagination Edge, Inc. The most comprehensive content that I've seen on open source ESBs. - Rodney Biresch, Chariot Solutions The Bible for integration architects. - Davide Piazza, Omnys s.r.l. ...ample code samples and excellent descriptions. - Jeff Davis, HireRight, Inc. This book will take you to a new level. - Christian Siegers, Stater International Mortgage Services

The purpose of this book is to remove the veil of secrecy surrounding SAP upgrade techniques and concepts, and to provide the user with a detailed description of the steps needed for a successful implementation. Today more than 12 million people in 120 countries who are working for 36,200 companies are using SAP on a regular basis. This popular, but very complex software system must be constantly reconfigured and upgraded to accommodate its latest releases. Upgrading SAP provides a complete overview of the process to upgrade from one SAP release to the next one and explains with detailed descriptions, the use of all relevant SAP upgrade tools. Along with a technical description of the SAP NetWeaver Application Server (AS), it also discusses personnel issues and the economic ramifications of such an upgrade project. Examples in this book are based on various different SAP products and releases, such as SAP NetWeaver 2004, 2004S (also known as NetWeaver 7.0 and 7.1), and SAP Business Suite 2005 with SAP ERP 6.0, BI, CRM, SCM, and SRM. Conceived as both a teaching book and as a reference manual, it covers all the techniques, background information, notes, tips, and tricks needed for any SAP upgrade project. A CD-ROM accompanies the book with templates and outlines for the upgrading process, as well as third-party SAP-related material.