As world activities become more integrated, the rate of data growth has been increasing exponentially. And as a result of this data explosion, current data management methods can become inadequate. People are using the term big data (sometimes referred to as Big Data) to describe this latest industry trend. IBM® is preparing the next generation of technology to meet these data management challenges. To provide the capability of incorporating big data sources and analytics of these sources, IBM developed a stream-computing product that is based on the open source computing framework Apache Hadoop. Each product in the framework provides unique capabilities to the data management environment, and further enhances the value of your data warehouse investment. In this IBM Redbooks® publication, we describe the need for big data in an organization. We then introduce IBM InfoSphere® BigInsights™ and explain how it differs from standard Hadoop. BigInsights provides a packaged Hadoop distribution, a greatly simplified installation of Hadoop and corresponding open source tools for application development, data movement, and cluster management. BigInsights also brings more options for data security, and as a component of the IBM big data platform, it provides potential integration points with the other components of the platform. A new chapter has been added to this edition. Chapter 11 describes IBM Platform Symphony®, which is a new scheduling product that works with IBM Insights, bringing low-latency scheduling and multi-tenancy to IBM InfoSphere BigInsights. The book is designed for clients, consultants, and other technical professionals.

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you’ll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. ..

Why Everyone Needs Analytical Skills Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)—your world is awash with data. As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your “quantitative literacy" guide—helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value. In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision making. You’ll gain crucial skills, including: How to formulate a hypothesis How to gather and analyze relevant data How to interpret and communicate analytical results How to develop habits of quantitative thinking How to deal effectively with the “quants” in your organizationBig data and the analytics based on it promise to change virtually every industry and business function over the next decade. If you don’t have a business degree or if you aren’t comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge—and gain a significant competitive edge.

Statistical learning and analysis techniques have become extremely important today, given the tremendous growth in the size of heterogeneous data collections and the ability to process it even from physically distant locations. Recent advances made in the field of machine learning provide a strong framework for robust learning from the diverse corpora and continue to impact a variety of research problems across multiple scientific disciplines. The aim of this handbook is to familiarize beginners as well as experts with some of the recent techniques in this field. The Handbook is divided in two sections: Theory and Applications, covering machine learning, data analytics, biometrics, document recognition and security. very relevant to current research challenges faced in various fields self-contained reference to machine learning emphasis on applications-oriented techniques

Organizations face case management challenges that require insight, responsiveness, and collaboration. IBM® Case Manager, Version 5.1.1, is an advanced case management product that unites information, process, and people to provide the 360-degree view of case information and achieve optimized outcomes. With IBM Case Manager, knowledge workers can extract critical case information through integrated business rules, collaboration, and analytics. This easy access to information enhances decision making ability and leads to more successful case outcomes. IBM Case Manager also helps capture industry best practices in frameworks and templates to empower business users and accelerate return on investment. This IBM Redbooks® publication introduces the case management concept. It includes the reason for and benefits of case management, and why it is different from the traditional business process management or content management. In addition, this book addresses how you can design and build a case management solution with IBM Case Manager, and integrate that solution with external products and components. This book is intended to provide IT architects and IT specialists with the high-level concepts of case management and the capabilities of IBM Case Manager. In addition, it serves as a practical guide for IT professionals who are responsible for designing, building, and deploying IBM Case Manager solutions.

This comprehensive guide to IBM Cognos 10 Business Intelligence tools provides practical, hands-on learning to help you improve your business's data management and analysis capabilities. By mastering key features such as Report Studio, Analysis Studio, and Business Insight, you will be able to make smarter decisions, achieve better results, and gain a deeper understanding of your organization's data. What this Book will help me do Develop advanced reporting skills using IBM Cognos 10 Report Studio and Query Studio. Analyze data effectively with a thorough understanding of Analysis Studio features. Integrate statistical and real-time information into business reports for critical insights. Implement modern strategies to enhance business collaboration and decision-making. Master delivering high-impact business intelligence presentations to broader audiences. Author(s) The authors of this book are experienced IBM Cognos professionals who bring years of business intelligence development and consultancy expertise. They are committed to teaching in a practical and results-driven manner, providing readers with actionable skills. Their insight into IBM Cognos stems from years of real-world application, ensuring the book is rich with valuable advice. Who is it for? This book is ideal for IBM Cognos developers, business intelligence consultants, and analysts with foundational knowledge of Cognos 10 and some experience with Cognos 8. Readers who aim to deepen their understanding of reporting, administration, and analytics will find this guide valuable. It serves as both a learning resource for upgrading skills and a reference for optimizing IBM Cognos environments in professional settings.

Implementing Analytics demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. Implementing Analytics simplifies and helps democratize a very specialized discipline to foster business efficiency and innovation without investing in multi-million dollar technology and manpower. A technology agnostic methodology that breaks down complex tasks like model design and tuning and emphasizes business decisions rather than the technology behind analytics. Simplifies the understanding of analytics from a technical and functional perspective and shows a wide array of problems that can be tackled using existing technology Provides a detailed step by step approach to identify opportunities, extract requirements, design variables and build and test models. It further explains the business decision strategies to use analytics models and provides an overview for governance and tuning Helps formalize analytics projects from staffing, technology and implementation perspectives Emphasizes machine learning and data mining over statistics and shows how the role of a Data Scientist can be broken down and still deliver the value by building a robust development process

This book covers the basics of how to explore data and build reports using SAS Visual Analytics. The emphasis is on introductory instructions, how-to hints, and quick reference information.

Continuing its commitment to developing and delivering industry-leading storage technologies, IBM is introducing the IBM Real-time Compression Appliance for NAS, an innovative new storage offering that delivers essential storage efficiency technologies, combined with exceptional ease of use and performance. In an era when the amount of information, particularly in unstructured files, is exploding, but budgets for storing that information are stagnant, IBM Real-time Compression technology offers a powerful tool for better information management, protection and access. IBM Real-time Compression can help slow the growth of storage acquisition, reducing storage costs while simplifying both operations and management. It also enables organizations to keep more data available for use rather than storing it offsite or on tape that is more difficult to access, so they can support improved analytics and decision-making. IBM Real-time Compression Appliance provides online storage optimization through real-time data compression, delivering dramatic cost reduction without performance degradation. This IBM Redbooks publication is for system administrators and IT architects. It describes the enhancements made in version 4.1 of the Real-time Compression Appliance as compared to previous releases. This book is a companion to the publication Introduction to IBM Real-time Compression Appliances, SG24-7953.

This IBM® Redbooks® publication explains the capabilities of the IBM System z® Advanced Workload Analysis Reporter (IBM zAware), and shows how you can use it as an integral part of your existing System z management tools. IBM zAware is an integrated, self-learning, analytics solution for IBM z/OS® that helps identify unusual system behavior in near real time. It is designed to help IT personnel improve problem determination so they can restore service quickly and improve overall availability. The book gives you a conceptual description of the IBM zAware appliance. It will help you to understand how it fits into the family of IBM mainframe system management tools that include Runtime Diagnostics, Predictive Failure Analysis (PFA), IBM Health Checker for z/OS, and z/OS Management Facility (z/OSMF). You are provided with the information you need to get IBM zAware up and running so you can start to benefit from its capabilities immediately. You will learn how to manage an IBM zAware environment, and see how other products can use the IBM zAware Application Programming Interface to extract information from IBM zAware for their own use. The target audience includes system programmers, system operators, configuration planners, and system automation analysts.

This IBM® Redbooks® publication describes the integration of IBM Platform Symphony® with IBM BigInsights™. It includes IBM Platform LSF® implementation scenarios that use IBM System x® technologies. This IBM Redbooks publication is written for consultants, technical support staff, IT architects, and IT specialists who are responsible for providing solutions and support for IBM Platform Computing solutions. This book explains how the IBM Platform Computing solutions and the IBM System x platform can help to solve customer challenges and to maximize systems throughput, capacity, and management. It examines the tools, utilities, documentation, and other resources that are available to help technical teams provide solutions and support for IBM Platform Computing solutions in a System x environment. In addition, this book includes a well-defined and documented deployment model within a System x environment. It provides a planned foundation for provisioning and building large scale parallel high-performance computing (HPC) applications, cluster management, analytics workloads, and grid applications.

Whether you’re building a social media site or an internal-use enterprise application, this hands-on guide shows you the connection between MongoDB and the business problems it’s designed to solve. You’ll learn how to apply MongoDB design patterns to several challenging domains, such as ecommerce, content management, and online gaming. Using Python and JavaScript code examples, you’ll discover how MongoDB lets you scale your data model while simplifying the development process. Many businesses launch NoSQL databases without understanding the techniques for using their features most effectively. This book demonstrates the benefits of document embedding, polymorphic schemas, and other MongoDB patterns for tackling specific big data use cases, including: Operational intelligence: Perform real-time analytics of business data Ecommerce: Use MongoDB as a product catalog master or inventory management system Content management: Learn methods for storing content nodes, binary assets, and discussions Online advertising networks: Apply techniques for frequency capping ad impressions, and keyword targeting and bidding Social networking: Learn how to store a complex social graph, modeled after Google+ Online gaming: Provide concurrent access to character and world data for a multiplayer role-playing game

Whether you’re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you’ll know it’s time to move forward Apply Lean Analytics principles to large enterprises and established products

Hadoop Beginner's Guide introduces you to the essential concepts and practical applications of Apache Hadoop, one of the leading frameworks for big data processing. You will learn how to set up and use Hadoop to store, manage, and analyze vast amounts of data efficiently. With clear examples and step-by-step instructions, this book is the perfect starting point for beginners. What this Book will help me do Understand the trends leading to the adoption of Hadoop and determine when to use it effectively in your projects. Build and configure Hadoop clusters tailored to your specific needs, enabling efficient data processing. Develop and execute applications on Hadoop using Java and Ruby, with practical examples provided. Leverage Amazon AWS and Elastic MapReduce to deploy Hadoop on the cloud and manage hosted environments. Integrate Hadoop with relational databases using tools like Hive and Sqoop for effective data transfer and querying. Author(s) The author of Hadoop Beginner's Guide is an experienced data engineer with a focus on big data technologies. They have extensive experience deploying Hadoop in various industries and are passionate about making complex systems accessible to newcomers. Their approach combines technical depth with an understanding of the needs of learners, ensuring clarity and relevance throughout the book. Who is it for? This book is designed for professionals who are new to big data processing and want to learn Apache Hadoop from scratch. It is ideal for system administrators, data analysts, and developers with basic programming knowledge in Java or Ruby looking to get started with Hadoop. If you have an interest in leveraging Hadoop for scalable data management and analytics, this book is for you. By the end, you'll gain the confidence and skills to utilize Hadoop effectively in your projects.

ElasticSearch Server is an excellent resource for mastering the ElasticSearch open-source search engine. This book takes you through practical steps to implement, configure, and optimize search capabilities, suitable for various data sets and applications, making faster and more accurate search outcomes accessible. What this Book will help me do Understand the core concepts of ElasticSearch, including data indexing, dynamic mapping, and search analysis. Develop practical skills in writing queries and filters to retrieve precise and relevant results. Learn to set up and efficiently manage ElasticSearch clusters for scalability and real-time performance. Implement advanced ElasticSearch functions like autocompletion, faceting, and geo-search. Utilize optimization techniques for cluster monitoring, health-checks, and tuning for reliable performance. Author(s) The authors of ElasticSearch Server are industry professionals with extensive experience in search technologies and system architecture. They have contributed to multiple tools and publications in the field of data search and analytics. Their writing aims to distill complex technical concepts into practical knowledge, making it valuable for readers from all backgrounds. Who is it for? This book is perfect for developers, system architects, and IT professionals seeking a robust and scalable search solution for their projects. Whether you're new to ElasticSearch or looking to deepen your expertise, this book will serve as a practical guide to implement ElasticSearch effectively. The only prerequisites are a basic understanding of databases and general query concepts, so prior search server knowledge is not required.

"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques. You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales. How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt. In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. Why early retirement decreases life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death, including one health insurance company. How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance? Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

Competition is becoming more intense and decision makers are encountering increasing complexity, rapid change, and higher levels of risk. In many situations, the solution is more and better computerized decision support, especially analytics and business intelligence. Today managers need to learn about and understand computerized decision support. If a business is to succeed, managers must know much more about information technology solutions. This second edition of a powerful introductory book is targeted at busy managers and MBA students who need to grasp the basics of computerized decision support, including the following: What are analytics? What is a decision support system? How can managers identify opportunities to create innovative computerized support? Inside, the author addresses these questions and some 60 more fundamental questions that are key to understanding the rapidly changing realm of computerized decision support. In a short period of time, you’ll “get up to speed” on decision support, analytics, and business intelligence.

This IBM® Platform Computing Solutions Redbooks® publication is the first book to describe each of the available offerings that are part of the IBM portfolio of Cloud, analytics, and High Performance Computing (HPC) solutions for our clients. This IBM Redbooks publication delivers descriptions of the available offerings from IBM Platform Computing that address challenges for our clients in each industry. We include a few implementation and testing scenarios with selected solutions. This publication helps strengthen the position of IBM Platform Computing solutions with a well-defined and documented deployment model within an IBM System x® environment. This deployment model offers clients a planned foundation for dynamic cloud infrastructure, provisioning, large-scale parallel HPC application development, cluster management, and grid applications. This IBM publication is targeted to IT specialists, IT architects, support personnel, and clients. This book is intended for anyone who wants information about how IBM Platform Computing solutions use IBM to provide a wide array of client solutions.

Until now, design patterns for the MapReduce framework have been scattered among various research papers, blogs, and books. This handy guide brings together a unique collection of valuable MapReduce patterns that will save you time and effort regardless of the domain, language, or development framework you’re using. Each pattern is explained in context, with pitfalls and caveats clearly identified to help you avoid common design mistakes when modeling your big data architecture. This book also provides a complete overview of MapReduce that explains its origins and implementations, and why design patterns are so important. All code examples are written for Hadoop. Summarization patterns: get a top-level view by summarizing and grouping data Filtering patterns: view data subsets such as records generated from one user Data organization patterns: reorganize data to work with other systems, or to make MapReduce analysis easier Join patterns: analyze different datasets together to discover interesting relationships Metapatterns: piece together several patterns to solve multi-stage problems, or to perform several analytics in the same job Input and output patterns: customize the way you use Hadoop to load or store data "A clear exposition of MapReduce programs for common data processing patterns—this book is indespensible for anyone using Hadoop." --Tom White, author of Hadoop: The Definitive Guide